Available to hire
I am a seasoned Digital Learning Designer with 12+ years of experience, including the last 9 years dedicated to digital learning design across higher education, youth development, EdTech and L&D in Egypt, the Gulf region and the UK. I specialize in crafting scalable, AI-enhanced learning frameworks and delivering cross-cultural programs that drive measurable learning impact. I excel at integrating learning technologies, managing LMS platforms, and developing eLearning content with Articulate 360.
As an Egyptian national with an MBA and a Master’s in Smart EdTech from Université Côte d’Azur, I am passionate about digital learning transformation and EdTech innovation. I’m eager to collaborate on purpose-driven initiatives and build future-ready learning solutions. Portfolio: sheroukghallab.com
Skills
Experience Level
Expert
Expert
Expert
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Language
Arabic
Fluent
English
Advanced
French
Beginner
Work Experience
Digital Learning Advisor at The University of Nottingham
January 1, 2024 - June 1, 2025Led digital learning projects and collaborated with cross-functional teams to implement innovative learning solutions aligned with strategic educational goals. Developed university-wide digital learning strategies, piloted AI tools to support staff productivity, designed the hybrid Train the Trainer program with nine facilitators and eLearning developers, and improved access and usability through the L&D Front Door webpage. Implemented accessible practices and used AI-powered voiceover tools to accelerate production while maintaining compliance with accessibility standards.
E-learning Experience Designer at Lumofy
April 1, 2023 - December 1, 2023Designed competency-based learning pathways for GCC clients; partnered with HR and L&D managers to translate workforce needs into structured journeys; co-created engaging, context-specific content with SMEs; developed formative and summative assessments and reusable templates; integrated learning analytics to demonstrate ROI.
Senior Instructional Designer at Nile University
June 1, 2021 - March 1, 2023Established and led the Instructional Design department; created standardized storyboard templates, workflow guidelines, and quality-control checklists; mentored a remote design team; spearheaded the Digital Pathways for Employment Bootcamp; delivered multiple e-learning tracks and Arabic MOOCs; collaborated with SMEs to ensure content accuracy and ADDIE-aligned learning journeys; expanded reach to Arabic-speaking learners with English materials.
Instructional Designer Consultant at Sagacity Consulting
January 1, 2023 - March 1, 2023Led instructional design for PMI PMI Project Management Ready Certificate E-book for a teenage audience; defined learning objectives, content, activities, and assessments; oversaw lesson scripts and storyboard development to ensure effective learning journeys.
Instructional Designer/Corporate Trainer at Leadership Factory
January 1, 2019 - June 1, 2021Designed and delivered blended and instructor-led programs; applied microlearning to multiple projects; facilitated over 2,000 hours of corporate training with high KPI alignment; produced facilitator manuals and learner kits; led the design of Leado, a gamified mobile learning app for entry-level staff, including course content and storyboard alignment.
Entrepreneurship Innovation Teacher at NEIS schools
September 1, 2017 - June 1, 2022Designed blended learning experiences for Entrepreneurship & Innovation; created lesson plans, facilitator guides, handouts, and performance assessments; delivered instruction and achieved strong student outcomes over multiple years.
Marketing Trainer at Google (Freelancer)
September 1, 2019 - December 1, 2020Developed and delivered Arabic-language digital marketing training for youth in the MENA region; engaged and trained over 3,000 participants.
Entrepreneurship Trainer at Injaz Egypt
September 1, 2017 - September 1, 2018Facilitated JA International curriculum on entrepreneurship, financial literacy, and soft skills for high school students; reached over 1,000 participants across public and vocational schools.
Co-founder & Marketing Team Lead at Mishkah Art School
January 1, 2015 - December 1, 2017Led annual marketing and branding strategies; managed the digital marketing team and partnerships; achieved break-even within 11 months of service launch.
Marketing Team Lead at Kites Egypt
October 1, 2013 - January 1, 2015Led marketing and media production teams; conducted market research and campaigns, contributing to a measurable increase in domestic tourism market share.
Medical Representative at Novartis Pharma
September 1, 2012 - September 1, 2013Managed territory sales plans; achieved 98% of targets; coordinated events with KOLs and healthcare professionals.
Instructional Designer / Corporate Trainer at Leadership Factory
January 1, 2019 - June 1, 2021Designed and delivered blended and ILT programs; applied microlearning; facilitated 2,000+ hours of corporate training; produced facilitator manuals and learner kits; led the gamified Leado mobile learning project for bank staff; aligned learning journeys with client KPIs.
Education
Masters in Smart EdTech, Co-creativity and digital tools for educational innovation at Université Côte d'Azur
October 1, 2025 - December 5, 2025MBA at Swiss School of Management, Rome, Italy
July 1, 2022 - December 5, 2025International Marketing Diploma at ESLSCA Business School, Paris, France
January 1, 2014 - December 5, 2025Bachelor's degree in Pharmaceutical Science at Faculty of Pharmacy, Cairo University, Egypt
January 11, 2030 - May 1, 2012Master's in Smart EdTech at Université Côte d'Azur, Nice, France
January 11, 2030 - October 1, 2025Master of Business Administration (MBA) at Swiss School of Management, Rome, Italy
January 11, 2030 - July 1, 2022International Marketing Diploma at ESLSCA Business School, Paris, France
January 11, 2030 - January 1, 2014Bachelor's Degree in Pharmaceutical Science at Faculty of Pharmacy, Cairo University, Egypt
January 11, 2030 - May 1, 2012Qualifications
Gamification of learning
January 11, 2030 - December 5, 2025Data-driven learning Design
January 11, 2030 - December 5, 2025Agile Instructional Design
January 11, 2030 - December 5, 2025Creating and Deploying Micro-Learning
January 11, 2030 - December 5, 2025Articulate Storyline 360
January 11, 2030 - December 5, 2025E-learning Essentials: Instructional Design - Storyboarding
January 11, 2030 - December 5, 2025Inclusive Instructional Design
January 11, 2030 - December 5, 2025Gamification of learning
January 11, 2030 - December 5, 2025Data-driven learning Design
January 11, 2030 - December 5, 2025Agile Instructional Design
January 11, 2030 - December 5, 2025Creating and Deploying Micro-Learning
January 11, 2030 - December 5, 2025E-learning Essentials: Instructional Design - Storyboarding
January 11, 2030 - December 5, 2025Inclusive Instructional Design
January 11, 2030 - December 5, 2025Industry Experience
Education, Software & Internet, Media & Entertainment, Professional Services, Government
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
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Expert
Expert
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Expert
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Expert
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