Brand Identity & Creative Materials for NIIRA Hotel (Sri Lanka)
Shuvashis Halder
Published
NIIRA Hotel offers an exclusive luxury experience, seamlessly blending modern elegance with Sri Lanka’s natural beauty. Guests can choose from a variety of accommodations, including the Palm Deluxe Sea/Pool View rooms, Palm Premium Sea View rooms, and the Palm Jacuzzi Suite, each thoughtfully designed to provide comfort and breathtaking vistas.
The hotel features multiple dining options, such as ARiA, an all-day dining venue offering international and local specialties, and Teras Bay View, a rooftop experience with creative cocktails and tapas set against stunning ocean views.
I led the complete branding kit and visual design assets for NiiRA Hotel, ARiA and Teras Bay View — a luxury boutique resort located in Mirissa, Sri Lanka, celebrated for its beachfront experience and upscale hospitality offerings. My scope included designing brand identity elements and all guest-facing materials that support the hotel’s launch and operational needs. This encompassed:
Logo & Visual Style Guide
Packaging design (amenities packaging, guest welcome items)
Room materials (key card design, in-room signage)
Door hangers & guest experience signage
Print collateral (stationery, menus, informational cards)
Branded promotional graphics for social media and hotel launch campaigns
These assets were crafted to reflect the hotel’s luxury positioning, tropical setting, and sophisticated yet welcoming character — ensuring a cohesive, memorable guest experience across physical and digital touchpoints. The work supported the hotel’s opening efforts and ongoing brand presence online.