Available to hire
I am an award-winning designer and illustrator currently based in London. I specialise in brand strategy and integrated visual systems, with four years of experience transforming complex narratives into compelling design solutions. My work spans luxury fashion, consumer electronics, and startup ventures—notably leading Black Watermelon’s award-winning debut collection.
Experience Level
Expert
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Language
English
Fluent
Hindi
Fluent
Work Experience
Experience Lead Graphic Designer & Production Manager at Black Watermelon
May 1, 2024 - October 16, 2025Created impactful designs and surface prints for the launch collection; led the design team through market research, design development and production of accessories; managed vendors, material sourcing and production oversight; short-listed vendors and sourcing hubs; conducted market trend R&D; prototyped products for production checks and costing estimates; developed brand identity and marketing collaterals; contributed to product packaging and launch graphics.
Brand Designer / Design Lead at Tanya Homes (Lohia Group)
April 1, 2023 - October 16, 2025Designed Brand Architecture and marketing collaterals; assisted in market research in the solar power sector in India; contributed to UI website design; advised on setting up a new brand in the luxury space for the parent company; collaborated with founders to establish brand structure; shortlisted vendors and sourcing hubs for product development; conducted market trend and design trend research; prototyped products for production checks and costing estimates.
Brand Identity Designer / Design Consultant at Ornate Solar (Reqip)
April 1, 2022 - October 16, 2025Assisted in market research for the solar power sector in India; aided in UI website design; consulted on setting up a new brand in the luxury space for the parent company; worked closely with founders to set up brand structure; engaged in vendor shortlisting and product development groundwork; R&D of market trends and product design directions.
Experience Lead Graphic Designer & Production Manager at Black Watermelon
May 1, 2024 - October 16, 2025Creating impactful designs and surface prints for the launch collection. Led the design team through market research, design development and production of accessories for the launch collection. Responsible for vendor management, material sourcing and overlooking production. Individually Represented and won at IFF Bangalore—NIFTA InnovationExcellence Awards: Art Brain Champion at IFF. Designed the Brand Architecture and marketing collaterals for the company.
Design Consultant at Tanya Homes (Lohia Group)
April 1, 2023 - October 16, 2025Led the design team through market research, design development and production of accessories for the launch collection. Responsible for vendor management, material sourcing and overlooking production.
Design Intern at Ornate Solar (Reqip)
April 1, 2022 - October 16, 2025Assisted in market research—solar power sector in India. Assisted in website design for UI. Consulted on setting up a new brand in luxury space for the parent company. Worked closely with the founders to set up brand structure. Shortlisting Vendors and sourcing hubs for product development. R&D of market trends, product categories and design trends. Prototyping products for production checks and costing estimates.
Experience Lead Graphic Designer & Production Manager at Black Watermelon
April 1, 2023 - May 1, 2024Led branding, design and production for the launch collection of luxury accessories. Created impactful designs and surface prints; steered the design team through market research, design development and production of accessories; managed vendors, material sourcing and production oversight. Won recognition at IFF Bangalore—NIFTA InnovationExcellence Awards: Art Brain Champion. Drove brand architecture and marketing collateral. Collaborated on client projects (Raab, S-Bar, boAt) and supported market research and UI/website design efforts.
Design Consultant at Tanya Homes (Lohia Group)
May 1, 2022 - April 1, 2023Provided design leadership and brand strategy; consulted on setting up a new luxury brand under the parent company; helped define brand structure and strategy; short-listed vendors and sourcing hubs for product development; collaborated closely with founders to shape brand direction.
Education
MA in Graphic Design Communication at Camberwell College of the Arts, University of the Arts London
January 1, 2021 - October 16, 2025B.Des in Communication Design at National Institute of Design (Kurukshetra), India
January 11, 2030 - October 16, 2025MA in Graphic Design Communication at Camberwell College of the Arts, University of the Arts London
January 1, 2021 - December 14, 2025B.Des in Communication Design at National Institute of Design (Kurukshetra)
January 11, 2030 - December 14, 2025Qualifications
Bachelors in Communication Design
July 16, 2018 - November 22, 2023Masters in Graphic Design Communication
September 19, 2024 - November 28, 2025Industry Experience
Media & Entertainment, Retail, Manufacturing, Professional Services, Real Estate & Construction, Energy & Utilities, Software & Internet, Consumer Goods, Education
Raab had a sweet challenge: how do you make people fall in love with giving up sugar? This health-conscious brand needed an identity that could convince consumers to ditch their old habits for something better – organic, natural, and guilt-free. They wanted branding that whispered “nature’s candy” instead of screaming “diet substitute.”
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