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I am a strategic Marketing Manager with expertise in brand management, performance marketing, campaign management, digital marketing, and cross-functional leadership. I design omni-channel campaigns to drive engagement, revenue, and market positioning, and have led initiatives for multi-store brands across PAN-India. I thrive in turning insights into impactful marketing programs that align with business goals. I excel at social media management, PR and influencer partnerships, and analytics-driven decision making. My track record includes increasing followers, achieving ROAS targets, executing successful store openings and events, and delivering analytics dashboards to leadership to inform strategic choices.…I am a strategic Marketing Manager with expertise in brand management, performance marketing, campaign management, digital marketing, and cross-functional leadership. I design omni-channel campaigns to drive engagement, revenue, and market positioning, and have led initiatives for multi-store brands across PAN-India. I thrive in turning insights into impactful marketing programs that align with business goals. I excel at social media management, PR and influencer partnerships, and analytics-driven decision making. My track record includes increasing followers, achieving ROAS targets, executing successful store openings and events, and delivering analytics dashboards to leadership to inform strategic choices.

Shreya Pandey

Brand Strategist, Marketing Strategist, Performance Marketer, +2

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I am a strategic Marketing Manager with expertise in brand management, performance marketing, campaign management, digital marketing, and cross-functional leadership. I design omni-channel campaigns to drive engagement, revenue, and market positioning, and have led initiatives for multi-store brands across PAN-India. I thrive in turning insights into impactful marketing programs that align with business goals. I excel at social media management, PR and influencer partnerships, and analytics-driven decision making. My track record includes increasing followers, achieving ROAS targets, executing successful store openings and events, and delivering analytics dashboards to leadership to inform strategic choices.…I am a strategic Marketing Manager with expertise in brand management, performance marketing, campaign management, digital marketing, and cross-functional leadership. I design omni-channel campaigns to drive engagement, revenue, and market positioning, and have led initiatives for multi-store brands across PAN-India. I thrive in turning insights into impactful marketing programs that align with business goals. I excel at social media management, PR and influencer partnerships, and analytics-driven decision making. My track record includes increasing followers, achieving ROAS targets, executing successful store openings and events, and delivering analytics dashboards to leadership to inform strategic choices.

Available to hire

I am a strategic Marketing Manager with expertise in brand management, performance marketing, campaign management, digital marketing, and cross-functional leadership. I design omni-channel campaigns to drive engagement, revenue, and market positioning, and have led initiatives for multi-store brands across PAN-India. I thrive in turning insights into impactful marketing programs that align with business goals.

I excel at social media management, PR and influencer partnerships, and analytics-driven decision making. My track record includes increasing followers, achieving ROAS targets, executing successful store openings and events, and delivering analytics dashboards to leadership to inform strategic choices.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Marketing Manager at Barbeque Nation Hospitality Pvt. Ltd.

May 1, 2024 - Present

Led end-to-end SALT brand marketing including strategy, digital ads, PR, influencer marketing, social media, events, and outlet-specific promotions across 12+ stores PAN-India. Oversaw Meta & Google Ads budgets, optimized campaigns, and delivered an ROI of 40%. Executed creator collaborations, press releases, and city-wide PR, driving footfall and brand recall. Managed cross-functional social media and PR teams, built store performance dashboards, and delivered actionable insights to leadership.

Marketing Manager at TripGo Hospitality

March 1, 2024 - April 1, 2025

Spearheaded integrated offline and online campaigns (social media, events, print ads, META ads and GOOGLE ads), boosting brand engagement and acquiring a large share of new customers via digital channels. Generated 1000+ B2B/B2C leads with a 5:1 ROAS and revitalized brand positioning to enhance customer loyalty.

SEO, SMM & Content Writer at Hashtag Infosystem

December 1, 2021 - April 1, 2023

Managed social media across TikTok, Instagram, and LinkedIn, increasing engagement by 40% and followers by 25%. Authored 50+ SEO-optimized blogs boosting organic traffic by 35% and conducted keyword research and SEO audits to improve client visibility by 30%.