Hi, I’m Shulei Yin, a 2D/3D animator and visual designer with a passion for storytelling through character design and atmospheric environments. I trained at Central Saint Martins (UAL) in London and earned my bachelor’s degree from the China Academy of Art, building a diverse skill set in animation, illustration, and background design. I’ve collaborated on international projects such as the Gobelins Graduation Short Film and the Chunshu Town Government IP mascot, as well as on-site work at Shanghai Animation Film Studio and advertising campaigns in Hefei. I enjoy remote teamwork, tight production schedules, and continuously refining color, cleanup, and visual direction to help ideas come to life.

Shulei Yin

Hi, I’m Shulei Yin, a 2D/3D animator and visual designer with a passion for storytelling through character design and atmospheric environments. I trained at Central Saint Martins (UAL) in London and earned my bachelor’s degree from the China Academy of Art, building a diverse skill set in animation, illustration, and background design. I’ve collaborated on international projects such as the Gobelins Graduation Short Film and the Chunshu Town Government IP mascot, as well as on-site work at Shanghai Animation Film Studio and advertising campaigns in Hefei. I enjoy remote teamwork, tight production schedules, and continuously refining color, cleanup, and visual direction to help ideas come to life.

Available to hire

Hi, I’m Shulei Yin, a 2D/3D animator and visual designer with a passion for storytelling through character design and atmospheric environments. I trained at Central Saint Martins (UAL) in London and earned my bachelor’s degree from the China Academy of Art, building a diverse skill set in animation, illustration, and background design.

I’ve collaborated on international projects such as the Gobelins Graduation Short Film and the Chunshu Town Government IP mascot, as well as on-site work at Shanghai Animation Film Studio and advertising campaigns in Hefei. I enjoy remote teamwork, tight production schedules, and continuously refining color, cleanup, and visual direction to help ideas come to life.

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Language

English
Fluent
Chinese
Fluent

Work Experience

2D Animation Assistant at DARE TO BE FABULOUS – Gobelins Graduation Short Film
May 1, 2024 - May 1, 2024
Collaborated remotely with Gobelins production team to deliver tiedown drawings, cleanup, and coloring for assigned shots on schedule. Maintained regular communication to ensure timely delivery. The short film released via Gobelins' channels with over 2.5 million views across platforms.
Character Designer & Visual Development Artist at Chun Shu Town Government
July 1, 2023 - July 1, 2023
Collaborated with Chunshu Town Government to identify branding needs and develop the concept for an official IP mascot, addressing the goal of enhancing local identity and public engagement. Created mascot artwork and contributed to visual assets, including style guides and promotional materials. The mascot was adopted for use across town events, public signage, and social media campaigns, increasing brand visibility.
Art Design at Shanghai Animation Film Studio
September 1, 2022 - September 1, 2022
On-site research for early-stage scene development and style direction. Responsible for scene design, including initial research, style exploration, and background painting. Contributed to the animated short film "Yao -Chinese Folktales" (2023), with background artworks later adapted into official IP merchandise.
Video Editor & Client Liaison at Meisights Advertising
December 1, 2021 - December 1, 2021
Edited and finalized advertising videos for public media platforms, integrating animation and motion graphics. Acted as primary client liaison, managing requirements, timelines, and feedback. Delivered over 10 advertising videos featured on local LED billboards and public transit, boosting brand exposure and client satisfaction.

Education

Master of Art at University of the Arts London, Central Saint Martins
September 1, 2023 - September 1, 2025
Bachelor of Art at China Academy of Art, School of Intermedia Art
September 1, 2018 - June 1, 2022

Qualifications

Second Prize Scholarship, China Academy of Art
January 1, 2019 - January 1, 2022
Outstanding Graduate Award / Postgraduate Recommendation, China Academy of Art
January 11, 2030 - November 24, 2025
Distinction, Central Saint Martins, University of the Arts London
January 11, 2030 - November 24, 2025

Industry Experience

Media & Entertainment, Education, Government, Professional Services, Other