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I'm a results-driven digital marketing professional specializing in influencer marketing, content creation, and social media strategy. Over the past 5+ years, I have led campaigns for major brands, built and mentored teams, and consistently delivered on-time, high-quality content across platforms. I thrive in fast-paced environments, enjoy uncovering trends, and am fluent in English and Mandarin. I love turning client goals into actionable campaigns, collaborating with creators, and using data to optimize performance.…I'm a results-driven digital marketing professional specializing in influencer marketing, content creation, and social media strategy. Over the past 5+ years, I have led campaigns for major brands, built and mentored teams, and consistently delivered on-time, high-quality content across platforms. I thrive in fast-paced environments, enjoy uncovering trends, and am fluent in English and Mandarin. I love turning client goals into actionable campaigns, collaborating with creators, and using data to optimize performance.

Ng Shu Yan

Content Creator, Social Media Manager, Influencer Marketing Manager, +1

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I'm a results-driven digital marketing professional specializing in influencer marketing, content creation, and social media strategy. Over the past 5+ years, I have led campaigns for major brands, built and mentored teams, and consistently delivered on-time, high-quality content across platforms. I thrive in fast-paced environments, enjoy uncovering trends, and am fluent in English and Mandarin. I love turning client goals into actionable campaigns, collaborating with creators, and using data to optimize performance.…I'm a results-driven digital marketing professional specializing in influencer marketing, content creation, and social media strategy. Over the past 5+ years, I have led campaigns for major brands, built and mentored teams, and consistently delivered on-time, high-quality content across platforms. I thrive in fast-paced environments, enjoy uncovering trends, and am fluent in English and Mandarin. I love turning client goals into actionable campaigns, collaborating with creators, and using data to optimize performance.

Available to hire

I’m a results-driven digital marketing professional specializing in influencer marketing, content creation, and social media strategy. Over the past 5+ years, I have led campaigns for major brands, built and mentored teams, and consistently delivered on-time, high-quality content across platforms.

I thrive in fast-paced environments, enjoy uncovering trends, and am fluent in English and Mandarin. I love turning client goals into actionable campaigns, collaborating with creators, and using data to optimize performance.

Skills

Branding

Canva

Microsoft Office

Experience Level

Branding

Expert

Canva

Expert

Microsoft Office

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Executive (Content & Influencers Marketing) at Innity Singapore Pte Ltd

September 1, 2022 - May 1, 2025

Delivered 24 campaigns in 2024, onboarded 80 KOLs, and built strong relationships with industry-relevant KOLs across platforms such as Instagram and TikTok. Collaborated with KOLs to leverage emerging trends, ensured brand alignment, and produced performance insights reports for optimization. Worked with brands including Burger King, Coca-Cola, OCBC, Maybank, Philips, Dove, Warner Bros, Cetaphil, Redoxen, Kotex, Eyemo, Galderma, Carlsberg, Lifebuoy, Sentosa, Clarityn, Giga, 7-11, Knorr, Republic Polytechnic, Kleenex, Isetan, Huggies, and others.

Key Account Manager/Team Manager (Content & Influencers Marketing) at Social Jets in Singapore

May 1, 2025 - Present

Lead and manage a team of 9, providing mentorship, performance guidance, and hands-on problem-solving to ensure smooth campaign execution. Proactively identified risks and resolved operational challenges to keep campaigns on track and within scope. Acted as senior client lead, managing relationships and overall campaign success. Oversee end-to-end influencer campaigns, ensuring on-time delivery and high-quality results. Managed budgets and resources to ensure cost efficiency and delivery excellence. Translated client objectives into actionable influencer marketing strategies and solutions. Worked with leading brands across multiple sectors.

Business Owner at KIMIYO-BEAUTY - Ecommerce

January 1, 2015 - Present

Developed brand messaging to attract and retain customers; achieved monthly sales targets of 5k-8k, with a notable 2019 sales target of $40k, earning an Incentive Trip to China. Managed day-to-day operations including sourcing, product listings, and order fulfillment. Ideated and executed marketing campaigns (email, digital, social media); maintained marketing plans across platforms; monitored KPIs and planned growth for both B2B and B2C. Created banners and posters for social media to sustain online presence.

Social Media Content Creator at Self-employed / Freelance

January 1, 2016 - December 31, 2017

Developed and executed content strategies for small businesses and personal brands; produced videos, graphics, and written content tailored to target audiences; engaged with followers in real-time to boost community interaction; stayed up to date with the latest content trends and platform algorithms to maintain relevance.

Freelance Digital Illustrator at Self-employed / Freelance

January 1, 2018 - December 31, 2022

Created digital illustrations for clients, including branding materials, posters, and promotional assets; collaborated with clients to align with brand voice and goals; managed project timelines and client communications.