Available to hire
I am an SEO professional with a strong background in technical SEO, keyword research, and organic growth strategy. I excel at mentoring teams toward measurable search performance improvements, leading comprehensive audits, and translating complex concepts—on-page optimization, backlink strategies, and content optimization—into clear, actionable playbooks that teams can execute independently.
I bring hands-on experience with Google Analytics, Google Search Console, SEMrush, and Ahrefs, and I relentlessly pursue optimization through performance tracking and iteration. In my latest roles I delivered tangible results: hundreds of thousands of impressions from a newly launched blog in under eight months, steady CTR and conversion improvements, and multi‑channel campaigns that boosted organic traffic and leads while building brand reach across LATAM, YouTube, and influencer collaborations.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Italian
Fluent
Work Experience
Marketing Communications Lead at Proxify (a Unicorn startup)
July 1, 2022 - PresentLed a remote, cross-functional marketing team to drive brand engagement. Increased blog reach with 500K impressions in under 8 months through SEO and content strategy. Created and executed B2B and B2C copywriting and content strategies aligned to business objectives. Directed a remote cross-functional marketing team to ensure seamless collaboration. Planned and optimized multi-channel paid campaigns and SEO for Proxify's product. Established strategic partnerships to broaden LATAM audience reach. Leveraged data-driven insights to refine strategies and enhance email campaign performance, with CTR and OR improvements of +4%.
Growth Marketing Specialist - Contractor at Oradian (Top 100 African FinTech)
June 1, 2022 - October 8, 2025Managed social media channels, achieving ~20% monthly growth. Executed targeted email marketing campaigns increasing open rate and CTR. Developed tailored SaaS lead generation campaigns, PPP, and blog content. Analyzed data to refine marketing strategies and improve organic and paid campaign effectiveness. Collaborated with cross-functional teams to align marketing objectives.
Freelance Video Content Creator | Copywriter | Content Strategist | Social Media Manager at Mellonie Francis / The Planet Calls / Unidroit
October 1, 2021 - October 8, 2025Created engaging video content and tailored copy for emails, blogs, and social platforms; performed audio optimization to enhance content quality; developed content strategies for PPC and social campaigns; produced video content and copy that contributed to a notable rise in organic leads.
Content Creator at The Hands of Minerva
January 1, 2021 - October 8, 2025Defined keywords to align content with user intent; maintained a consistent brand voice across editorial; developed content strategies to improve audience engagement and brand visibility; presented content performance to stakeholders and proposed improvements.
Marketing Communications Lead at Proxify
July 1, 2022 - PresentLed a remote, cross-functional marketing team; drove substantial increases in brand engagement through content and SEO strategies; planned and optimized multi-channel paid campaigns and SEO for Proxify's product; established partnerships in LATAM to broaden audience reach; leveraged data insights to refine email campaigns and improve performance; collaborated across teams to align content, SEO, and social media efforts with business objectives.
Growth Marketing Specialist - Contractor at Oradian (Top 100 African FinTech)
June 1, 2022 - October 8, 2025Managed social media channels; executed targeted email marketing campaigns increasing open rate and CTR; developed tailored SaaS lead generation campaigns, PPC, and blog content; analyzed data to refine marketing strategies; proposed innovative approaches to amplify brand visibility; presented campaign results to stakeholders.
Freelance Video Content Creator | Copywriter | Content Strategist | Social Media Manager at Mellonie Francis | The Planet Calls
October 1, 2021 - October 8, 2025Created and edited engaging video content; tailored marketing copy for emails, blogs, and social platforms; conducted audio optimization; collaborated with editorial teams; conceived content strategies for PPC and brand visibility; tracked and reported performance.
Content Creator at The Hands of Minerva
February 1, 2021 - October 8, 2025Defined keywords to align content with user intent; maintained a consistent voice and tone across materials; developed content strategies to boost audience engagement and brand visibility; proposed innovative content ideas and presented performance reports to stakeholders.
Outreach & SEO / PPC Digital Marketing Executive at EPP - Profitroom
July 1, 2025 - PresentSpearheaded the creation and execution of B2B content strategies aligned with business objectives. Built segmented prospect lists via Sales Navigator to fuel high-precision targeting. Leveraged data-driven insights to refine strategies and enhance email campaign performance. Crafted compelling tailored copy for cold outreach to drive high-converting InMail campaigns. Supported the development of digital marketing plans, ensuring alignment with business goals for SEO, GEO, AEO and Paid Ads within the Marketing CoE.
Growth Marketing Specialist - Contractor at Oradian
October 1, 2021 - July 1, 2022Designed a 3-month growth plan. Managed social media channels, achieving an average 20% monthly growth. Executed targeted email marketing campaigns, enhancing OR and CTR by approximately +7%. Developed SaaS lead generation campaigns (PPC and blog content). Wrote articles for Oradian’s blog “Insights” following SEO best practices for FinTech products. Analyzed data to refine marketing strategies and improve organic and paid campaign effectiveness. Collaborated with cross-functional teams to ensure CPA and ROAS alignment.
Freelance Content & Social Media Manager at Mellonie Francis | The Planet Calls | Unidro it
February 1, 2021 - October 1, 2021Produced converting marketing copy for emails, blogs, and social media platforms. Collaborated with editorial team to strengthen brand voice, maintain consistency, and align content with audience needs. Developed content strategies for PPC to improve engagement and brand visibility. Produced video content and copy for blogs and social media, contributing to a ~19% annual organic lead increase. Optimized content for SEO and tracked performance metrics. Presented content performance reports to stakeholders and developed engaging content with visuals and video tailored to target demographics. Worked with marketing teams to align social media strategies with marketing OKRs; leveraged data-driven insights to drive continuous improvement.
Content Creator at The Hands of Minerva
October 1, 2019 - January 1, 2021Defined keywords aligned with user intent to enhance SEO, relevance, and engagement. Collaborated with editorial team to maintain a consistent voice and tone across all written materials. Developed content and strategies to improve audience engagement and brand visibility. Proposed innovative content ideas to drive growth and used data-driven insights to refine strategies and KPIs. Presented content plans to stakeholders, ensuring alignment with quarterly OKRs.
Education
BSc at Tor Vergata University, Rome
January 11, 2030 - October 8, 2025SEO at University of Cape Town
January 11, 2030 - October 8, 2025The Fundamentals of Digital Marketing at The Open University, Milton Keynes
January 11, 2030 - October 8, 2025BSc in Media and Communication at Tor Vergata University, Rome
January 11, 2030 - February 20, 2026SEO at University of Cape Town
January 11, 2030 - February 20, 2026The Fundamentals of Digital Marketing at The Open University, Milton Keynes
January 11, 2030 - February 20, 2026The Complete Copywriting Course at Udemy
January 11, 2030 - February 20, 2026The four levels of writing at Udemy
January 11, 2030 - February 20, 2026Google Analytics Advanced Course at Google Analytics Academy
January 11, 2030 - February 20, 2026Content and Social Media Course at Google Analytics Academy / HubSpot Academy
January 11, 2030 - February 20, 2026Branding, UX/UI Designer course and UX Writing course at HubSpot Academy
January 11, 2030 - February 20, 2026Qualifications
The Complete Copywriting Course
January 11, 2030 - October 8, 2025Writing like a Ninja
January 11, 2030 - October 8, 2025Google Analytics Academy - Content and Social Media Course
January 11, 2030 - October 8, 2025HubSpot Academy - Branding, UX/UI Designer course and UX Writing course
January 11, 2030 - October 8, 2025Domestika - Branding, UX/UI Designer and UX Writing
January 11, 2030 - October 8, 2025Content and Social Media Course
January 11, 2030 - October 8, 2025Branding, UX/UI Designer course and UX Writing course
January 11, 2030 - October 8, 2025The Complete Copywriting Course
January 11, 2030 - February 20, 2026The four levels of writing
January 11, 2030 - February 20, 2026Google Analytics Advanced Course
January 11, 2030 - February 20, 2026Google Analytics Academy - Content and Social Media Course
January 11, 2030 - February 20, 2026HubSpot Academy - Branding, UX/UI Designer course and UX Writing course
January 11, 2030 - February 20, 2026Industry Experience
Software & Internet, Professional Services, Media & Entertainment, Financial Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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