Available to hire
I am a creative and collaborative strategist who has consistently delivered growth. I build long-lasting, productive relationships with stakeholders, partners, clients and teams to steer managed change and implement effective processes. I have deep experience in building teams, growing audiences and driving growth, along with stakeholder and customer engagement.
As a result-driven problem solver, I’ve led marketing strategy and audience development across both commercial and charitable organisations. My recent freelance work includes strategic reviews and fundraising planning for arts and education clients, governance and advisory roles for London Musical Theatre Orchestra and ENO, and delivering transformational marketing and fundraising strategies for Eden Project Morecambe, Quadrature Climate Foundation and ACT Climate Labs. I currently serve as a Trustee and chair of the Communications and Appointments subcommittee for LMTO/ENO, and I’ve previously held senior leadership roles at Time Out Group, Live Nation/Ticketmaster, Really Useful Group and the ENO, driving multi-channel marketing and audience growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Language
English
Fluent
Work Experience
Freelance Consultant
May 1, 2021 - PresentSupported fundraising and communications strategy for Project Tempo, strategic business development support for General Counsel Sustainability Forum, major capital fundraising strategy and marketing for Eden Project Morecambe, business and fundraising strategy and leadership mentoring for ACT Climate Labs, delivered a £50m climate communications funding strategy and a £4m award-winning OOH campaign for COP26 with Quadrature Climate Foundation, alongside internal communications strategy for multiple NGOs. Worked across commercial and charitable sectors providing marketing strategy support, campaign management, audience development, digital engagement plans and project support. Trustee and chair for Communications and Appointments subcommittee for London Musical Theatre Orchestra English National Opera & the London Coliseum.
Director of Marketing & Audience Engagement at English National Opera
May 1, 2021 - July 29, 2025Member of senior management team responsible for omni-channel marketing strategies, increasing fundraising, audience diversity, and attendance. Co-coordinator of the ENO advisory board, established organisation-wide customer acquisition strategies, and created a four-year multi-channel marketing plan. Increased customer revenues by 20% within three years, led business plan development for successful NPO status application, and developed team skills through training and mentoring.
Group Marketing Director at Time Out Group
August 1, 2015 - July 29, 2025Senior management team role with responsibility for marketing growth in France, UK and USA. Led development and delivery of global brand and audience acquisition strategies for Time Out Group and franchise network. Delivered marketing strategies driving digital audience and revenue growth, launched new product developments including Time Out digital platforms and app, developed brand and consumer strategy achieving 93% digital audience growth over three years, and managed sponsorship and partnership teams supporting multinational product launches.
UK Marketing Director at Live Nation Entertainment (Live Nation & Ticketmaster)
July 1, 2012 - July 29, 2025Marketing Director for Live Nation UK and Ticketmaster UK, delivering brand and marketing strategies for major music promoter. Increased direct sales for touring and festivals by 15% year-over-year, organized senior European teams for best practice sharing in sponsorship and partnership strategies.
UK Marketing Director at Ticketmaster UK Ltd
July 1, 2012 - July 29, 2025Senior management team member managing two departments and a 36-person team. Developed brand and consumer marketing strategies to increase revenues, brand visibility, and audience acquisition via mobile, web, and app. Expanded marketing analytics to drive growth, redesigned business plans to increase affiliate sales through partnerships, managed brand communications including PR, tone of voice, customer service and social media, and improved group booking processes through partnerships with international tour operators and sponsors.
Senior Director, Marketing & Sales at Really Useful Group (RUG)
January 1, 2006 - July 29, 2025Management team member overseeing sales channels and marketing strategies for multi-venue theatrical productions worldwide. Developed cross-channel marketing campaigns, coordinated overseas partners, established business KPIs and metric reporting, managed marketing and branding communications with annual budgets over £4m per production, launched company websites, and managed market research and brand communications.
Senior Marketing Manager at Ticketmaster UK
December 31, 1997 - July 29, 2025Developed multi-channel integrated campaigns, secured promotional partnerships resulting in 25% year-over-year sales increase, managed customer relationship management and loyalty program teams, and handled company marketing communications including print, advertising, and sponsorship.
Head of Marketing at Richmond Theatre, Surrey
August 1, 1994 - July 29, 2025Devised and implemented re-opening marketing campaigns, pioneered subscription and sponsorship schemes for community and business, managed marketing and press departments, created pricing and ticketing policies, and controlled marketing and advertising budgets.
Freelance Consultant at Self-Employed
May 1, 2021 - PresentProviding marketing function reviews, marketing strategy, fundraising support and campaign management for colleges, cultural venues and climate/start-up organisations. Recent projects include: The College of Osteopaths (marketing strategy and engagement), The Roundhouse (three-phase review of marketing/communications, revenue growth and ticketing improvements), Eden Project Morecambe (capital fundraising strategy and marketing/communications plan), ACT Climate Labs (business and fundraising strategy with leadership mentoring), Quadrature Climate Foundation (£50m climate communications funding strategy, £4m COP26 OOH campaign) and related engagement work for multiple NGOs.
Director of Marketing & Audience Engagement at London Musical Theatre Orchestra / ENO & the London Coliseum
February 1, 2016 - May 1, 2021Member of the senior management team responsible for omni-channel marketing strategies to grow fundraising, diversify audiences and increase attendance; supported ENO advisory activities and developed organisation-wide customer acquisition processes with quarterly board reporting. Increased customer revenues by 20% in three years and led a four-year multi-channel plan for growth and engagement.
Group Marketing Director at Time Out Group
July 1, 2012 - August 1, 2015Strategic role overseeing marketing for three key territories (France, UK, USA) with a high-performing marketing team; delivered global brand and audience acquisition strategies, digital growth, and sponsorship/partnership initiatives. Led product launches including Time Out digital expansion in multiple cities and app development; achieved significant audience growth.
UK Marketing Director at Live Nation Entertainment (Live Nation & Ticketmaster)
September 1, 2010 - July 1, 2012Marketing strategy and brand best practice for the world’s largest music promoter; increased direct sales for UK touring and festivals by 15% year-on-year and led European coordination of sponsorship and partnerships.
UK Marketing Director at Ticketmaster UK Ltd
January 1, 2006 - July 1, 2012Part of a strategic senior management team delivering brand and consumer marketing across mobile, web and app; expanded affiliate sales through partnerships; shaped brand communications, PR, tone of voice and customer service; drove growth in group bookings through enhanced processes and international partnerships.
Senior Director, Marketing & Sales at Really Useful Group (RUG)
January 1, 1998 - January 1, 2006Managed multi-venue sales channels and marketing across UK, Europe and US licensing; led cross-channel campaigns, established KPIs, managed budgets over £4m per production and oversaw web, licensing, and related marketing services; developed and launched consumer and B2B websites.
Senior Marketing Manager at Ticketmaster UK, London
August 1, 1994 - December 1, 1997Led multi-channel campaigns for clients; secured promotional partnerships driving 25% YoY promotional sales; managed CRM, loyalty programs, and agency relationships; oversaw marketing communications and social media.
Head of Marketing at Richmond Theatre, Surrey
August 1, 1992 - August 1, 1994Reopened marketing campaign for the venue; developed a subscription and sponsorship program; managed pricing, ticketing policies and seasonal campaigns; oversaw marketing budgets and press/advertising.
Education
BA at Manchester University
January 1, 1983 - December 31, 1986BA (Combined Studies History / Drama) – 2:1 at Manchester University
January 11, 2030 - February 16, 2026Advanced level Cambridge University – Cambridge Institute of Sustainability Leadership at Cambridge Institute of Sustainability Leadership, Cambridge University
January 11, 2030 - February 16, 2026Certified PG Diploma in Marketing (ACIM), Chartered Marketer at Manchester University
January 11, 2030 - February 16, 2026Qualifications
SEMrush certificate in SEM
January 11, 2030 - July 29, 2025Google Analytics 4 certification
January 11, 2030 - July 29, 2025Cambridge Institute of Sustainability Leadership - Advanced level
January 11, 2030 - July 29, 2025PG Diploma in Marketing (ACIM), Chartered Marketer
January 11, 2030 - July 29, 2025SEMrush certificate in SEM
January 11, 2030 - February 16, 2026Google Analytics 4 certification
January 11, 2030 - February 16, 2026SEMrush certificate in SEM
January 11, 2030 - February 16, 2026Google Analytics 4 certification
January 11, 2030 - February 16, 2026Advanced level Cambridge University – Cambridge Institute of Sustainability Leadership
January 11, 2030 - February 16, 2026Certified PG Diploma in Marketing (ACIM), Chartered Marketer
January 11, 2030 - February 16, 2026Industry Experience
Media & Entertainment, Non-Profit Organization, Professional Services, Consumer Goods, Energy & Utilities, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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