Available to hire
I am a dynamic Marketing & Business Development professional specializing in performance and growth marketing, multi-channel trade strategies, stakeholder engagement, supplier management, lead generation, and customer acquisition. I have delivered results across diverse high-impact roles, excelling in customised engagements through high-net-worth and VIP buyer events, experiential marketing, brand activations and content engagements, plus full-funnel marketing campaigns across digital and traditional channels.
Passionate about integrating cutting-edge technologies into marketing, I am exploring Blockchain & Web3, smart contracts for token-gated loyalty programmes, and AI-driven martech to bridge traditional marketing with future-ready digital solutions, creating measurable value for brands, partners, and customers.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Marketing & Sourcing Consultant at Self-employed
June 1, 2023 - PresentDeliver marketing consultancy projects with several local & regional event organisers covering event concept curation, market development analysis, marketing communications and outreach efforts, buyer hunting or hosting programmes and digital marketing strategy with emphasis on performance and stakeholder/influencer marketing. Provide sourcing services to MicroSMEs and new brand owner entrepreneurs to identify equipment needs and production materials whilst marketing their manufactured products or branded services. Provide outsource marketing services to GL Engineering & Construction Pte Ltd for marine construction projects, TEN Engineering & Services Pte Ltd for content marketing, branding & social media strategy development.
Senior Manager, Marketing & Promotions at Messe Düsseldorf Asia
May 31, 2023 - July 23, 2025Responsible for stakeholder engagement efforts including buyer-supplier management and product matching programmes. Developed strategic marketing communications and publicity campaigns to promote B2B trade partnerships across SEA with a team of marketing leads, digital marketers & designers. Custodian of CRM, registration, hospitality & travel, and other marketing technology systems for marketing automation. Department head responsibilities included data management and privacy controls, budget management, vendor appointments and agency management for all promotional efforts. Curated digital performance campaigns across paid social and paid search that achieved 20–40% lead generation vs offline advertising across different portfolios and audience markets.
PR Consultant at PT mark Asia
June 30, 2018 - July 23, 2025Lead consultant for agency’s CSR/PR accounts including PT Agung Podomoro Land and PT Protelindo. Advising Creative & Production team and managed international client accounts across marine engineering and occupational safety & health sectors. Generated new international accounts from exhibitions organisers and was responsible for new market developments and training of marketing teams.
Sales Executive at Marcus Evans Ltd
December 31, 2004 - July 23, 2025Responsible for sales of corporate events portfolio in Singapore, Indonesia, and regional markets including conferences, seminars, and training.
Director, Corporate Communications and Resource Development at PPIS
April 30, 2013 - July 23, 2025Developed strategic corporate communications, public education, marketing processes, press engagement, government relations, fundraising, membership recruitment and grant application tasks. Managed special projects including governance audit with Ernst & Young and cloud computing implementation.
Head, Corporate Affairs & Strategic Innovation at Mercy Relief Ltd
July 31, 2011 - July 23, 2025Managed communications including government liaisons, media engagement, advocacy, and public education. Developed training courses, research work, and editorial contributions. Co-writer for international publications and representative to UN HQ New York event in 2010.
Liaisons Officer at Tsunami Reconstruction and Facilitation Committee
April 30, 2006 - July 23, 2025Based in Medan, Indonesia for diplomatic representation & liaisons, managed international media, protocol coordination between government and agencies, and supply chain logistics management for aid supply distribution.
Marketing & Sourcing Consultant at Self-employed
June 1, 2023 - PresentDelivered marketing consultancy projects focusing on event concept curation, market development analysis, marketing communications and outreach, buyer hunting or hosting programs, and digital marketing strategy emphasizing performance and stakeholder/influencer marketing. Provided sourcing services to MicroSMEs and brand owner entrepreneurs for identifying equipment needs and production materials while marketing their products or services. Offered outsourced corporate marketing services including content marketing, branding, and social media strategy development for engineering and construction companies.
Senior Manager, Marketing & Promotions at Messe Düsseldorf Asia
May 31, 2023 - July 23, 2025Led stakeholder engagement efforts, including buyer-supplier management and product matching programs. Developed strategic marketing communications and publicity campaigns to promote B2B trade partnerships across Southeast Asia with a team of marketing leads, digital marketers, and designers. Managed CRM, registration, hospitality, travel, and marketing technology systems for automation. Oversaw department responsibilities such as data management, privacy controls, budget management, vendor appointments, and agency management. Curated digital performance campaigns across paid social and search channels achieving significant lead generation increases.
PR Consultant at PT mark Asia
June 30, 2018 - July 23, 2025Led CSR and PR accounts, managed international client accounts including those in marine engineering and occupational safety sectors. Brought in international exhibition accounts and was responsible for new market development and marketing team training.
Sales Executive at Marcus Evans Ltd
December 31, 2004 - July 23, 2025Managed sales of corporate events portfolio including conferences, seminars, and training in Singapore, Indonesia, and regional markets.
Director, Corporate Communications and Resource Development at PPIS
April 30, 2013 - July 23, 2025Developed strategic corporate communications, public education, marketing processes, press engagement efforts, government relations, fundraising, membership recruitment, and grant application tasks. Undertook special projects such as governance audit review and cloud computing implementation.
Head, Corporate Affairs & Strategic Innovation at Mercy Relief Ltd
July 31, 2011 - July 23, 2025Managed communications including government liaisons, media engagement, advocacy, and public education. Developed special projects such as training courses, research, editorial contributions, and acted as representative at UN HQ publication launch.
Liaisons Officer at Tsunami Reconstruction and Facilitation Committee, Singapore Secretariat
April 30, 2006 - July 23, 2025Based in Medan, Indonesia, managing diplomatic representation, international media, protocol coordination between government and agencies, and supply chain logistics for aid distribution.
Marketing & Sourcing Consultant at Self-employed
June 1, 2023 - PresentDeliver marketing consultancy projects focusing on event concept curation, market development analysis, marketing communications, buyer hunting, and digital marketing strategy with emphasis on performance and stakeholder/influencer marketing. Provide sourcing services to MicroSMEs and brand owners for equipment and production materials identification and assist in marketing their manufactured products or branded services. Provide outsourced marketing services for marine construction projects and social media strategy development.
Senior Manager, Marketing & Promotions at Messe Düsseldorf Asia
May 31, 2023 - July 23, 2025Led stakeholder engagement efforts including buyer-supplier management and product matching programmes. Developed strategic marketing communications and publicity campaigns to promote B2B trade partnerships across SEA. Managed CRM, registration, hospitality & travel, and marketing technology systems for automation. Oversaw department responsibilities like data management, privacy controls, budget management, vendor appointments, and agency management. Curated digital campaigns across paid social and search achieving 20–40% lead generation improvements.
PR Consultant at PT mark Asia
June 30, 2018 - July 23, 2025Led CSR/PR agency accounts and advised on creative and production teams. Managed international client accounts in marine engineering and occupational safety & health sectors. Brought in international accounts from exhibition organisers. Responsible for market development and marketing team training.
Sales Executive at Marcus Evans Ltd
December 31, 2004 - July 23, 2025Handled sales of corporate events (conference, seminar, training) portfolio in Singapore, Indonesia, and regional markets.
Director, Corporate Communications and Resource Development at PPIS
April 30, 2013 - July 23, 2025Developed strategic corporate communications, public education, marketing processes, press engagement, government relations, fundraising, membership recruitment, and grant applications. Managed special projects including governance audit review and cloud computing implementation.
Head, Corporate Affairs & Strategic Innovation at Mercy Relief Ltd
July 31, 2011 - July 23, 2025Managed communications including government liaison, media engagement, advocacy, and public education. Developed special projects such as training courses, research work, and editorial contributions. Co-writer for WHO, UNESCO, UNISDR publications. Represented the organisation at UN HQ publication launch.
Liaisons Officer at Tsunami Reconstruction and Facilitation Committee, Singapore Secretariat co-managed by Mercy Relief & The Singapore Red Cross
April 30, 2006 - July 23, 2025Diplomatic representation and liaison duties based in Medan, Indonesia. Managed international media, protocol coordination between government and agencies, and supply chain logistics for aid distribution.
Marketing Consultant at Self-Employed / Europe-Asia Economic Summit (Davos HQ)
June 1, 2023 - PresentSingapore Partner for the Europe-Asia Economic Summit (Davos HQ), responsible for securing sponsorships, establishing industry partnerships with Chambers of Commerce, speaker nominations, delegate sales, and lead-generation marketing across Singapore and Southeast Asia. Additional delivery of sourcing and product marketing services to MicroSMEs and e-commerce businesses operating in 3P marketplace models; involvement in martech selection for publicity and spokesperson branding.
Senior Manager, Marketing & Promotions at Messe Düsseldorf Asia Pte Ltd
April 1, 2013 - May 1, 2015Led regional marketing and promotions, including head of digital transformation initiatives, SEA HNW and VIP buyer-supplier programs, delivering high retention and strong lead generation; managed budgets, vendor relations, and agency partnerships with full P&L accountability.
Senior Manager, Marketing & Promotions at Messe Düsseldorf Asia Pte Ltd
July 1, 2018 - May 1, 2023Drove digital transformation with hybrid/virtual event launches, marketing automation, and data privacy controls; custodianship of CRM, registration, hospitality, travel, and martech systems; achieved uplift in lead generation through paid channels and integrated campaigns.
PR & Account Consultant at PT Mark Asia (Jakarta, Indonesia)
June 1, 2015 - June 1, 2018Led Sustainability CSR / Financial PR (IPO) accounts; onboarded international accounts in marine engineering, occupational safety, and MICE; trained account management and creative teams on crisis PR and stakeholder management, achieving ~70% success in proposals.
Director, Corporate Communications & Resource Development at PPIS (consultancy to in-house)
September 1, 2011 - April 1, 2013Built strategic corporate communications policy, launched demographic-wide public education campaigns, increased press engagement through spokesperson branding, and managed government relations, fundraising, and grant applications.
Head, Corporate Affairs & Strategic Innovation at Mercy Relief Ltd, Singapore
May 1, 2006 - July 1, 2011Oversaw government liaisons, media engagement, advocacy, fundraising campaigns and public education; co-authored WHO/UNESCO publications; represented Singapore at UN HQ New York.
Liaisons Officer at Mercy Relief & Singapore Red Cross (Medan, Indonesia)
January 1, 2005 - April 1, 2006Coordinated diplomatic representation and protocol arrangements, international media onsite reporting, and aid supply chain logistics in Medan.
Education
BSc in Management at University of London External Programme, London School of Economic & Political Science
January 1, 2001 - June 30, 2004BSc in Management at University of London External Programme, London School of Economic & Political Science
January 1, 2001 - June 30, 2004BSc in Management at University of London External Programme, London School of Economic & Political Science
January 1, 2001 - June 30, 2004Master of Digital Economy in Procurement (Industry Practice) at Singapore Management University
January 11, 2030 - January 5, 2026BSc Management (2nd Class Upper Honours; 1st Class in Marketing) at University of London External Programme, London School of Economics & Political Science
January 11, 2030 - January 5, 2026Qualifications
Certified Sustainability Reporting Specialist
January 1, 2015 - December 31, 2015Advance Certificate in Fashion Technology (Merchandising and Marketing)
January 1, 2017 - December 31, 2017Practitioner Certificate in Personal Data Protection (PDPC Certified)
January 1, 2021 - December 31, 2021Certified Information Privacy Professional / Asia & Europe
January 1, 2023 - December 31, 2023Advanced Certificate in Strategic Sourcing
January 1, 2025 - January 31, 2025WSQ Certificate in Procurement Management
April 1, 2025 - April 30, 2025Certified Sustainability Reporting Specialist
January 1, 2015 - December 31, 2015Advance Certificate in Fashion Technology (Merchandising and Marketing)
January 1, 2017 - December 31, 2017Practitioner Certificate in Personal Data Protection
January 1, 2021 - December 31, 2021Certified Information Privacy Professional / Asia & Europe
January 1, 2023 - December 31, 2023Advanced Certificate in Strategic Sourcing
January 1, 2025 - January 31, 2025WSQ Certificate in Procurement Management
April 1, 2025 - April 30, 2025Certified Sustainability Reporting Specialist
January 1, 2015 - December 31, 2015Advance Certificate in Fashion Technology (Merchandising and Marketing)
January 1, 2017 - December 31, 2017Practitioner Certificate in Personal Data Protection (PDPC Certified)
January 1, 2021 - December 31, 2021Certified Information Privacy Professional / Asia & Europe (IAPP Certified)
January 1, 2023 - December 31, 2023Advanced Certificate in Strategic Sourcing
January 1, 2025 - January 31, 2025WSQ Certificate in Procurement Management
April 1, 2025 - April 30, 2025Advanced Diploma in Strategic Procurement / Advanced Certificate in Strategic Sourcing
January 11, 2030 - January 5, 2026Digital Marketing & Ecommerce Accelerator Certificate (Distinction)
January 11, 2030 - January 5, 2026Artificial Intelligence (AI) in Marketing (ongoing)
January 11, 2030 - January 5, 2026Certified Sustainability Reporting Specialist
January 11, 2030 - January 5, 2026Practitioner Certificate in Personal Data Protection (PDPC) and Certified Information Privacy Professional / Asia & Europe (IAPP)
January 11, 2030 - January 5, 2026Industry Experience
Manufacturing, Real Estate & Construction, Non-Profit Organization, Professional Services, Wholesale & Distribution, Media & Entertainment, Software & Internet
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