Available to hire
I am a marketing professional with 20 years of experience specializing in performance marketing, buyer matching, product sourcing, and events marketing. My industry exposure spans metal, packaging & printing, occupational safety & health, medical, manufacturing, F&B, HVACR, marine engineering, plastics & chemicals, public relations, humanitarian aid, and community services. I enjoy helping businesses develop effective marketing communication strategies and supporting MicroSMEs and entrepreneurs with sourcing and branding their products.
Currently, I’m pursuing further education in sourcing and procurement as well as digital and e-commerce marketing to keep up with the latest industry trends. I’m passionate about continuous learning and applying my expertise in strategic marketing campaigns, digital analytics, and stakeholder engagement to drive impactful results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Marketing & Sourcing Consultant at Self-employed
June 1, 2023 - PresentDeliver marketing consultancy projects with several local & regional event organisers covering event concept curation, market development analysis, marketing communications and outreach efforts, buyer hunting or hosting programmes and digital marketing strategy with emphasis on performance and stakeholder/influencer marketing. Provide sourcing services to MicroSMEs and new brand owner entrepreneurs to identify equipment needs and production materials whilst marketing their manufactured products or branded services. Provide outsource marketing services to GL Engineering & Construction Pte Ltd for marine construction projects, TEN Engineering & Services Pte Ltd for content marketing, branding & social media strategy development.
Senior Manager, Marketing & Promotions at Messe Düsseldorf Asia
May 31, 2023 - July 23, 2025Responsible for stakeholder engagement efforts including buyer-supplier management and product matching programmes. Developed strategic marketing communications and publicity campaigns to promote B2B trade partnerships across SEA with a team of marketing leads, digital marketers & designers. Custodian of CRM, registration, hospitality & travel, and other marketing technology systems for marketing automation. Department head responsibilities included data management and privacy controls, budget management, vendor appointments and agency management for all promotional efforts. Curated digital performance campaigns across paid social and paid search that achieved 20–40% lead generation vs offline advertising across different portfolios and audience markets.
PR Consultant at PT mark Asia
June 30, 2018 - July 23, 2025Lead consultant for agency’s CSR/PR accounts including PT Agung Podomoro Land and PT Protelindo. Advising Creative & Production team and managed international client accounts across marine engineering and occupational safety & health sectors. Generated new international accounts from exhibitions organisers and was responsible for new market developments and training of marketing teams.
Sales Executive at Marcus Evans Ltd
December 31, 2004 - July 23, 2025Responsible for sales of corporate events portfolio in Singapore, Indonesia, and regional markets including conferences, seminars, and training.
Director, Corporate Communications and Resource Development at PPIS
April 30, 2013 - July 23, 2025Developed strategic corporate communications, public education, marketing processes, press engagement, government relations, fundraising, membership recruitment and grant application tasks. Managed special projects including governance audit with Ernst & Young and cloud computing implementation.
Head, Corporate Affairs & Strategic Innovation at Mercy Relief Ltd
July 31, 2011 - July 23, 2025Managed communications including government liaisons, media engagement, advocacy, and public education. Developed training courses, research work, and editorial contributions. Co-writer for international publications and representative to UN HQ New York event in 2010.
Liaisons Officer at Tsunami Reconstruction and Facilitation Committee
April 30, 2006 - July 23, 2025Based in Medan, Indonesia for diplomatic representation & liaisons, managed international media, protocol coordination between government and agencies, and supply chain logistics management for aid supply distribution.
Marketing & Sourcing Consultant at Self-employed
June 1, 2023 - PresentDelivered marketing consultancy projects focusing on event concept curation, market development analysis, marketing communications and outreach, buyer hunting or hosting programs, and digital marketing strategy emphasizing performance and stakeholder/influencer marketing. Provided sourcing services to MicroSMEs and brand owner entrepreneurs for identifying equipment needs and production materials while marketing their products or services. Offered outsourced corporate marketing services including content marketing, branding, and social media strategy development for engineering and construction companies.
Senior Manager, Marketing & Promotions at Messe Düsseldorf Asia
May 31, 2023 - July 23, 2025Led stakeholder engagement efforts, including buyer-supplier management and product matching programs. Developed strategic marketing communications and publicity campaigns to promote B2B trade partnerships across Southeast Asia with a team of marketing leads, digital marketers, and designers. Managed CRM, registration, hospitality, travel, and marketing technology systems for automation. Oversaw department responsibilities such as data management, privacy controls, budget management, vendor appointments, and agency management. Curated digital performance campaigns across paid social and search channels achieving significant lead generation increases.
PR Consultant at PT mark Asia
June 30, 2018 - July 23, 2025Led CSR and PR accounts, managed international client accounts including those in marine engineering and occupational safety sectors. Brought in international exhibition accounts and was responsible for new market development and marketing team training.
Sales Executive at Marcus Evans Ltd
December 31, 2004 - July 23, 2025Managed sales of corporate events portfolio including conferences, seminars, and training in Singapore, Indonesia, and regional markets.
Director, Corporate Communications and Resource Development at PPIS
April 30, 2013 - July 23, 2025Developed strategic corporate communications, public education, marketing processes, press engagement efforts, government relations, fundraising, membership recruitment, and grant application tasks. Undertook special projects such as governance audit review and cloud computing implementation.
Head, Corporate Affairs & Strategic Innovation at Mercy Relief Ltd
July 31, 2011 - July 23, 2025Managed communications including government liaisons, media engagement, advocacy, and public education. Developed special projects such as training courses, research, editorial contributions, and acted as representative at UN HQ publication launch.
Liaisons Officer at Tsunami Reconstruction and Facilitation Committee, Singapore Secretariat
April 30, 2006 - July 23, 2025Based in Medan, Indonesia, managing diplomatic representation, international media, protocol coordination between government and agencies, and supply chain logistics for aid distribution.
Marketing & Sourcing Consultant at Self-employed
June 1, 2023 - PresentDeliver marketing consultancy projects focusing on event concept curation, market development analysis, marketing communications, buyer hunting, and digital marketing strategy with emphasis on performance and stakeholder/influencer marketing. Provide sourcing services to MicroSMEs and brand owners for equipment and production materials identification and assist in marketing their manufactured products or branded services. Provide outsourced marketing services for marine construction projects and social media strategy development.
Senior Manager, Marketing & Promotions at Messe Düsseldorf Asia
May 31, 2023 - July 23, 2025Led stakeholder engagement efforts including buyer-supplier management and product matching programmes. Developed strategic marketing communications and publicity campaigns to promote B2B trade partnerships across SEA. Managed CRM, registration, hospitality & travel, and marketing technology systems for automation. Oversaw department responsibilities like data management, privacy controls, budget management, vendor appointments, and agency management. Curated digital campaigns across paid social and search achieving 20–40% lead generation improvements.
PR Consultant at PT mark Asia
June 30, 2018 - July 23, 2025Led CSR/PR agency accounts and advised on creative and production teams. Managed international client accounts in marine engineering and occupational safety & health sectors. Brought in international accounts from exhibition organisers. Responsible for market development and marketing team training.
Sales Executive at Marcus Evans Ltd
December 31, 2004 - July 23, 2025Handled sales of corporate events (conference, seminar, training) portfolio in Singapore, Indonesia, and regional markets.
Director, Corporate Communications and Resource Development at PPIS
April 30, 2013 - July 23, 2025Developed strategic corporate communications, public education, marketing processes, press engagement, government relations, fundraising, membership recruitment, and grant applications. Managed special projects including governance audit review and cloud computing implementation.
Head, Corporate Affairs & Strategic Innovation at Mercy Relief Ltd
July 31, 2011 - July 23, 2025Managed communications including government liaison, media engagement, advocacy, and public education. Developed special projects such as training courses, research work, and editorial contributions. Co-writer for WHO, UNESCO, UNISDR publications. Represented the organisation at UN HQ publication launch.
Liaisons Officer at Tsunami Reconstruction and Facilitation Committee, Singapore Secretariat co-managed by Mercy Relief & The Singapore Red Cross
April 30, 2006 - July 23, 2025Diplomatic representation and liaison duties based in Medan, Indonesia. Managed international media, protocol coordination between government and agencies, and supply chain logistics for aid distribution.
Education
BSc in Management at University of London External Programme, London School of Economic & Political Science
January 1, 2001 - June 30, 2004BSc in Management at University of London External Programme, London School of Economic & Political Science
January 1, 2001 - June 30, 2004BSc in Management at University of London External Programme, London School of Economic & Political Science
January 1, 2001 - June 30, 2004Qualifications
Certified Sustainability Reporting Specialist
January 1, 2015 - December 31, 2015Advance Certificate in Fashion Technology (Merchandising and Marketing)
January 1, 2017 - December 31, 2017Practitioner Certificate in Personal Data Protection (PDPC Certified)
January 1, 2021 - December 31, 2021Certified Information Privacy Professional / Asia & Europe
January 1, 2023 - December 31, 2023Advanced Certificate in Strategic Sourcing
January 1, 2025 - January 31, 2025WSQ Certificate in Procurement Management
April 1, 2025 - April 30, 2025Certified Sustainability Reporting Specialist
January 1, 2015 - December 31, 2015Advance Certificate in Fashion Technology (Merchandising and Marketing)
January 1, 2017 - December 31, 2017Practitioner Certificate in Personal Data Protection
January 1, 2021 - December 31, 2021Certified Information Privacy Professional / Asia & Europe
January 1, 2023 - December 31, 2023Advanced Certificate in Strategic Sourcing
January 1, 2025 - January 31, 2025WSQ Certificate in Procurement Management
April 1, 2025 - April 30, 2025Certified Sustainability Reporting Specialist
January 1, 2015 - December 31, 2015Advance Certificate in Fashion Technology (Merchandising and Marketing)
January 1, 2017 - December 31, 2017Practitioner Certificate in Personal Data Protection (PDPC Certified)
January 1, 2021 - December 31, 2021Certified Information Privacy Professional / Asia & Europe (IAPP Certified)
January 1, 2023 - December 31, 2023Advanced Certificate in Strategic Sourcing
January 1, 2025 - January 31, 2025WSQ Certificate in Procurement Management
April 1, 2025 - April 30, 2025Industry Experience
Manufacturing, Real Estate & Construction, Non-Profit Organization, Professional Services, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Marketing Strategist
We have the best marketing strategist experts on Twine. Hire a marketing strategist in Singapore today.