Available to hire
I’m a multidisciplinary visual designer with 17+ years of delivering high-impact visual solutions across digital, motion, and print. I blend brand strategy, UX/UI, and motion graphics to create cohesive, user-centric experiences for global clients, and I enjoy leading cross-functional teams to elevate brands and drive measurable results.
My work spans brand transformations, immersive exhibition branding, and high-profile campaigns for luxury and hospitality sectors. I thrive on turning complex briefs into clear visual systems, from concept to execution, delivering assets that engage audiences and convert opportunities into momentum.
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Language
English
Fluent
Work Experience
Senior Graphic Designer at Mercy to Humanity London
May 1, 2024 - PresentDesigned and led the production of 4 large-scale exhibition stands for GPU Festival 24, creating an immersive experience for 50,000+ attendees. Executed a full-scale brand transformation, modernising the corporate identity and seven subsidiary projects. Directed a global team of four designers across the UAE, US, Dubai, and France, ensuring high-quality execution. Revamped social media designs, increasing brand awareness by 13% and online contributions by 14% within six months.
Head Graphic Designer at eviivo Suite
May 1, 2024 - May 1, 2024Expanded global presence by 36% through high-quality strategic designs, collaborating with 6 country managers. Created five high-end promotional videos, each surpassing 1 million+ views—on a £0 budget. Spearheaded a complete brand transformation, including a full website redesign and updated brand guidelines. Redesigned three major campaigns, increasing paid subscriptions by 22% and generating £136,000 in annual revenue.
Senior Graphic Designer at Mercy to Humanity
May 1, 2024 - November 11, 2025Designed and led production of four large-scale exhibition stands for GPU Festival 2024, creating an immersive experience for 50,000+ attendees. Executed a full-scale brand transformation, modernising the corporate identity and seven subsidiary projects. Directed a global team of four designers across the UAE, US, Dubai, and France, ensuring high-quality execution. Revamped social media designs, increasing brand awareness by 13% and online contributions by 14% within 6 months.
Senior Graphic Designer at Mercy to Humanity
May 1, 2024 - June 19, 2024Designed and led production of large-scale exhibition stands for GPU Festival 24, creating immersive experiences for over 50,000 attendees. Executed a full-scale brand transformation, modernising the corporate identity and seven subsidiary projects. Directed a global team of four designers across UAE, US, Dubai, and France ensuring quality execution. Revamped social media designs resulting in a 13% increase in brand awareness and 14% rise in online contributions within six months.
Head Graphic Designer at eviivo Suite London
September 1, 2021 - May 1, 2024Expanded global presence by 36% through high-quality strategic designs, collaborating with six country managers. Created 5 high-end promotional videos, surpassing 1 million+ views on a £0 budget. Spearheaded a complete brand transformation, including a full website redesign and updated brand guidelines. Redesigned three major campaigns, increasing paid subscriptions by 22% and generating £136,000 in annual revenue.
Head Graphic Designer at Henley Homes
September 1, 2021 - September 1, 2021Secured multi-million-pound funding, including a £21 million investment, through compelling branding strategies and investor presentations. Solely spearheaded branding & strategy for Henley and 12 subsidiaries. Led projects for 32 large-scale property developments, including 4 prestige luxury hotels, liaising with senior leadership to elevate brand positioning. Enhanced luxury branding and guest experiences, crafting sophisticated collateral for 3 high-profile events.
Head Graphic Designer at eviivo Suite
September 1, 2021 - May 1, 2024Expanded global presence by 36% by producing high-quality strategic designs collaborating with six country managers. Created five promotional videos surpassing 1 million views on a £0 budget, outperforming previous best by 90%. Spearheaded a brand transformation including a full website redesign and updated brand guidelines. Redesigned three major campaigns, increasing paid subscriptions by 22% and generating £136,000 in annual revenue.
Head Graphic Designer at Henley Homes London
December 1, 2017 - September 1, 2021Secured multi-million-pound funding, including a £21 million investment, through compelling branding strategies and investor presentations. Solely spearheaded the branding and strategy for Henley and its 12 subsidiaries, spanning luxury chauffeuring, corporate charities, construction, 5 star hotels, and high-profile events. Led projects for 32 large-scale property developments, including 4 prestigious luxury hotels, liaising with senior leadership to elevate the brand. Enhanced luxury branding and guest experiences, crafting sophisticated collateral for 3 high-profile events.
Lead Graphic Designer at WorldSkills UK
December 1, 2017 - December 1, 2017Increased social media engagement by 15% in four months through data-driven design. Designed and produced all digital and print material for three large-scale events (100,000+ attendees), amplifying campaign reach and brand visibility. Led creative direction for three high-profile campaigns, aligning design strategies with business objectives.
Head Graphic Designer at Henley Homes
December 1, 2017 - September 1, 2021Secured multi-million pound funding including a £21 million investment by developing compelling branding strategies and investor presentations. Led branding and strategy for Henley and 12 subsidiaries including luxury chauffeuring, charities, construction, and luxury hotels. Managed projects for 32 large-scale property developments including 4 prestigious luxury hotels. Enhanced luxury branding and guest experiences with sophisticated collateral for high-profile events.
Lead Graphic Designer at WorldSkills UK London
September 1, 2016 - December 1, 2017Increased social media engagement by 15% in four months through data-driven design and compelling content. Designed and produced all digital and print material for 3 large-scale events (100,000+ attendees), amplifying campaign reach and brand visibility. Led creative direction for three high-profile campaigns, aligning design strategies with business objectives.
Senior Graphic Designer at Muntada Aid Charity
September 1, 2016 - September 1, 2016Amplified brand presence, increasing website traffic by 40% through innovative, multi-channel design strategies. Executed seamless brand communications across digital, print, and social media, ensuring consistency and engagement. Enhanced website performance, driving engagement and boosting donations by 20% per campaign.
Lead Graphic Designer at WorldSkills UK
September 1, 2016 - December 1, 2017Increased social media engagement by 15% in four months through data-driven design and compelling content. Designed and produced all digital and print material for three large-scale events with over 100,000 attendees. Led creative direction for three major campaigns, aligning design strategies with business objectives.
Senior Graphic Designer at Muntada Aid Charity London
February 1, 2013 - September 1, 2016Amplified brand presence, increasing website traffic by 40% through innovative, multi-channel design strategies. Executed seamless brand communications across digital, print, and social media, ensuring consistency and engagement. Enhanced website performance, driving engagement and boosting donations by 20% per campaign.
Senior Graphic Designer at Muntada Aid Charity
February 1, 2013 - September 1, 2016Amplified brand presence by increasing website traffic by 40% through innovative multi-channel design strategies. Executed seamless brand communications across digital, print, and social media ensuring consistency and engagement. Enhanced website performance which boosted donations by 20% per campaign.
Education
Bachelors of Arts (Hons) at University of Westminster
January 1, 2005 - December 31, 2009BA (Hons) Architecture at University of Westminster
January 11, 2030 - November 11, 2025BA (Hons) Architecture at University of Westminster
January 11, 2030 - November 29, 2025BA (Hons) Architecture at University of Westminster
January 11, 2030 - December 6, 2025Bachelor of Arts (Hons) in Architecture at University of Westminster
January 11, 2030 - December 21, 2025Qualifications
9th Best UK Design Graduate Blueprint Magazine
January 1, 2009 - December 31, 2009Construction Youth Trust Award
January 11, 2030 - October 21, 20259th Best UK Design Graduate
January 11, 2030 - November 11, 2025Inspire Scholar Trust Award
January 11, 2030 - November 11, 2025Construction Youth Trust Award
January 11, 2030 - November 11, 2025Blueprint Magazine - 9th Best UK Design Graduate
January 11, 2030 - November 29, 2025Inspire Scholar Trust Award
January 11, 2030 - November 29, 2025Construction Youth Trust
January 11, 2030 - November 29, 20259th Best UK Design Graduate
January 11, 2030 - December 21, 2025Inspire Scholar Trust Award
January 11, 2030 - December 21, 2025Construction Youth Trust Award
January 11, 2030 - December 21, 2025Industry Experience
Software & Internet, Real Estate & Construction, Travel & Hospitality, Education, Non-Profit Organization, Professional Services, Media & Entertainment, Retail
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