Collaborated with cross-functional teams to produce media assets for digital and offline campaigns and designed templates for faster future execution. Conducted thorough market research on universities across Canada and ran analyses to inform strategy. Managed timely distribution of marketing assets to align with campaign goals and maintain brand consistency. Leveraged campaign data insights to refine strategies, resulting in a 5% increase in overall marketing ROI.

Senior Marketing Manager at Shobitam , Bangalore - India

December 31, 2024 - July 24, 2025

Led content production for 100+ digital ads and marketplace listings, maintaining 98% brand consistency across platforms. Coordinated with design and media teams to develop ad creatives, contributing to a 25% increase in social media engagement and 30% boost in CTR for display ads. Analyzed campaign performance metrics and implemented optimizations improving conversion rates by 15%. Strategized targeted email campaigns increasing open rates by 35% and conversions by 20%. Led influencer collaborations with 50+ creators and celebrities, driving 60% more brand engagement and audience reach. Acted as primary POC for PR agencies, coordinating brand placements and media features resulting in a 30% boost in organic impressions and media coverage.

Senior Marketing Manager

January 1, 2022 - December 31, 2024

Managed Google Ads and Meta Ads to drive targeted traffic, enhancing audience engagement by 20%. Optimized SEO strategy using SEMrush, improving organic traffic by 40% through metadata enhancements, site structure optimization, and quality backlink building. Collaborated with PR and design teams to develop cohesive campaign messaging and visuals, increasing brand recall by 25%. Planned and executed marketing campaigns and events, leading to a 15% improvement in campaign efficiency. Led video content creation and editing for social media, boosting engagement by 30%. Developed and managed social media strategies, achieving a 30% increase in brand awareness and reach.

Digital Marketing Specialist at Social Soldiers - Interacts

January 1, 2019 - December 31, 2022

Developed and executed email marketing strategies, increasing open rates by 20% and click-through rates by 15%. Managed and optimized Google Ads and social media campaigns, driving a 30% increase in website traffic while maintaining cost efficiency. Achieved a 3x ROAS through strategic ad planning and budget optimization. Led SEO initiatives during a website revamp, boosting organic traffic by 40% and improving page load speed by 20%. Integrated and automated CRM workflows using Zapier, streamlining lead management and improving campaign efficiency.