Solar Richards
I am an experienced Digital Marketer and Strategist. I am passionate about all things digital, ecommerce and media.
About
I am an experienced Digital Marketer and Strategist. I am passionate about all things digital, ecommerce and media.
I have over 10 years experience working within digital & marketing agency landscapes and 12 years experience in marketing. I hold an MBA degree majoring in marketing management and I am proactive about updating my skills and certifications to keep up with the forever evolving digital trends. I am a seeker of opportunity through data and analytics, which makes me growth and performance driven. Being well balanced on the strategic and creative scale, I am able to lead projects & accounts from ideation, through to execution and retention.
- 11 years' experience
- Joined November 2025
Industry experience
- Media & Entertainment
- Software & Internet
- Professional Services
- Retail
- Education
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Work experience· 12 roles
Led the marketing team to achieve KPIs and uphold brand guidelines; stabilised and improved ROAS and MER across paid and organic channels; managed ecommerce (Shopify) with CRO/CX/UX improvements; delivered campaigns on brand, on budget and on time; analysed data to identify opportunities and optimise marketing efforts; coordinated with external freelancers and agencies.
Leadership & team management; refining agency processes; driving performance across digital, content and social; managing paid media, ecommerce, and digital strategy; hosting workshops; coordinating external freelancers and agencies.
Built a social media, content marketing and product photography partnership; specialised in social media, content creation, user-generated content (UGC), micro-influencing and product photography; notable clients include Bondi Boost, Revlon, Monday Shampoo, Soak Skincare, Peggy Sue Co, A.live, TBH Skincare, Zero Co, Skye Wheatley; work featured in The Iconic, Vogue and MCO Beauty.
Education· 6
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