Available to hire
I am an experienced Digital Marketer and Strategist. I am passionate about all things digital, ecommerce and media.
I have over 10 years experience working within digital & marketing agency landscapes and 12 years experience in marketing. I hold an MBA degree majoring in marketing management and I am proactive about updating my skills and certifications to keep up with the forever evolving digital trends. I am a seeker of opportunity through data and analytics, which makes me growth and performance driven. Being well balanced on the strategic and creative scale, I am able to lead projects & accounts from ideation, through to execution and retention.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Digital / Marketing at The Somewhere Co.
June 30, 2024 - June 30, 2024Led the marketing team to achieve KPIs and uphold brand guidelines; stabilised and improved ROAS and MER across paid and organic channels; managed ecommerce (Shopify) with CRO/CX/UX improvements; delivered campaigns on brand, on budget and on time; analysed data to identify opportunities and optimise marketing efforts; coordinated with external freelancers and agencies.
Founder / Content Strategist at Social Souls Aus
June 30, 2022 - June 30, 2022Built a social media, content marketing and product photography partnership; specialised in social media, content creation, user-generated content (UGC), micro-influencing and product photography; notable clients include Bondi Boost, Revlon, Monday Shampoo, Soak Skincare, Peggy Sue Co, A.live, TBH Skincare, Zero Co, Skye Wheatley; work featured in The Iconic, Vogue and MCO Beauty.
Freelance Digital Marketer / Consultant at Solar Digital Projects
December 1, 2014 - November 24, 2025Provided digital marketing and strategy services across multiple client accounts; developed Shopify builds, content strategies, and marketing plans; managed website migrations, app implementations and digital campaigns.
Customer Service Officer at Queensland Government (Energex and TAFE)
December 31, 2017 - December 31, 2017Provided customer service support within a government environment; developed strong client-facing communication and cross-functional collaboration skills.
Operations & Project Manager at The Raiders (Now Neighbourhood Co)
December 31, 2016 - December 31, 2016Managed operations and projects, coordinating cross-functional teams to deliver against timelines and budgets.
Marketing Manager at Dutch Courage (Gin Bar)
December 31, 2014 - December 31, 2014Led marketing initiatives and campaigns to raise brand awareness and drive customer engagement.
Head of Digital Marketing / Lead Strategist at The Somewhere Co.
June 1, 2024 - June 1, 2024Leadership & team management; refining agency processes; driving performance across digital, content and social; managing paid media, ecommerce, and digital strategy; hosting workshops; coordinating external freelancers and agencies.
Co-Founder / Content Strategist at Social Souls Aus
June 1, 2022 - June 1, 2022A social media, content marketing and product photography partnership specialising in social media, content creation, user-generated content (UGC), micro-influencing and product photography. Notable clients include Bondi Boost, Revlon, Monday Shampoo, Soak Skincare, Peggy Sue Co, A.live, TBH Skincare, Zero Co, Skye Wheatley. Our work has been featured in The Iconic, Vogue, MCo Beauty and more.
Founder at Sunnyo
March 1, 2022 - November 24, 2025Ecommerce founder: built a Shopify store for a natural mineral sunscreen and launched the brand with branding, content, and integrated marketing campaigns across social media, Meta, Google, and email.
Operations & Project Manager at The Raiders (Now known as Neighbourhood Co)
January 1, 2016 - January 1, 2016Overseeing operations and project management.
Marketing Manager at Dutch Courage (Gin Bar)
January 1, 2014 - November 24, 2025Managed marketing initiatives and campaigns for the gin bar.
Customer Service Officer at Queensland Government (Energex and TAFE)
January 1, 2017 - January 1, 2017Customer service responsibilities within large government projects and programs.
Education
Master of Business Administration (Marketing Management) at Australian Institute of Business
January 1, 2016 - December 31, 2017Bachelor of Business (Information Systems and Business Analysis, Minor in Marketing) at Swinburne University of Technology
January 1, 2011 - December 31, 2015Creative Arts & Biomedical Science at University of Sunshine Coast
January 1, 2010 - January 1, 2010Masters of Business Administration (Major in Marketing Management) at Australian Institute of Business
January 1, 2016 - January 1, 2017Bachelor of Business (Major in Information Systems and Business Analysis, minor in Marketing) at Swinburne University of Technology
January 1, 2011 - January 1, 2015Creative arts & Biomedical science at University of Sunshine Coast
January 1, 2010 - November 24, 2025Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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