Sonia Babu
I’m a fashion professional with over 4 years of industry experience, specializing in digital illustration and collection development for diverse fashion brands.
About
I’m a fashion professional with over 4 years of industry experience, specializing in digital illustration and collection development for diverse fashion brands. My work bridges creativity and strategy—transforming concepts into visually compelling designs that align with brand identity and market trends. Having collaborated on multiple collections, I bring a strong understanding of silhouettes, color stories, and production-ready design. What sets me apart is my ability to adapt to different brand aesthetics while delivering original, detail-driven work that elevates each collection.
- 4 years' experience
- Joined January 2026
Industry experience
- Retail
- Consumer Goods
- Manufacturing
- Professional Services
- Media & Entertainment
Work experience· 4 roles
Freelance graphic design work delivering brand visuals and illustrations, coordinating with clients to develop campaigns and assets.
Led fashion design team; oversaw collection development and brand styling; ensured alignment with brand identity and market demand.
Developed seasonal fashion collections aligned with current trends and brand identity; collaborated with cross-functional teams for photoshoots and marketing; contributed to visual merchandising and product development.
Education
Certifications and awards
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