I’m a fashion professional with over 4 years of industry experience, specializing in digital illustration and collection development for diverse fashion brands. My work bridges creativity and strategy—transforming concepts into visually compelling designs that align with brand identity and market trends. Having collaborated on multiple collections, I bring a strong understanding of silhouettes, color stories, and production-ready design. What sets me apart is my ability to adapt to different brand aesthetics while delivering original, detail-driven work that elevates each collection.

Sonia Babu

I’m a fashion professional with over 4 years of industry experience, specializing in digital illustration and collection development for diverse fashion brands. My work bridges creativity and strategy—transforming concepts into visually compelling designs that align with brand identity and market trends. Having collaborated on multiple collections, I bring a strong understanding of silhouettes, color stories, and production-ready design. What sets me apart is my ability to adapt to different brand aesthetics while delivering original, detail-driven work that elevates each collection.

Available to hire

I’m a fashion professional with over 4 years of industry experience, specializing in digital illustration and collection development for diverse fashion brands. My work bridges creativity and strategy—transforming concepts into visually compelling designs that align with brand identity and market trends. Having collaborated on multiple collections, I bring a strong understanding of silhouettes, color stories, and production-ready design. What sets me apart is my ability to adapt to different brand aesthetics while delivering original, detail-driven work that elevates each collection.

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Work Experience

Fashion Buyer at Providence Women's College
January 1, 2021 - January 1, 2023
Evaluated latest fashion trends, buying patterns, and demographics of the target market; created appealing visual displays; ensured inventory for visual merchandising; directed and negotiated with suppliers, manufacturers, and retailers.
Fashion Designer at Tritva
January 1, 2023 - January 1, 2024
Developed seasonal fashion collections aligned with current trends and brand identity; collaborated with cross-functional teams for photoshoots and marketing; contributed to visual merchandising and product development.
Head Fashion Designer at RaessoH
January 1, 2025 - Present
Led fashion design team; oversaw collection development and brand styling; ensured alignment with brand identity and market demand.
Graphic Designer at Sow DixG (Freelance)
January 1, 2025 - Present
Freelance graphic design work delivering brand visuals and illustrations, coordinating with clients to develop campaigns and assets.

Education

Diploma in Fashion at Providence Women's College
January 11, 2030 - January 13, 2026
BSc Fashion and Apparel Design at Bangalore University
January 11, 2030 - January 13, 2026

Qualifications

Diploma in Fashion
January 11, 2030 - January 13, 2026
BSc Fashion and Apparel Design
January 11, 2030 - January 13, 2026

Industry Experience

Retail, Consumer Goods, Manufacturing, Professional Services, Media & Entertainment