Available to hire
I am a YouTube Creative Director with 13+ years at Warner Bros. Discovery, specializing in high-retention storytelling, audience-driven content strategy, and joyful, inclusive brand-building. I’ve led broadcast-scale creative direction across Southeast Asia, India, and Korea, producing promotional campaigns and original content for HBO, Cartoon Network, and DC Comics, while translating complex brand narratives into engaging videos optimized for digital platforms.
I apply data-informed, audience-first thinking to craft campaigns with strong hooks, pacing, and payoff structures. I thrive in remote collaboration, guiding cross-border teams and vendors to deliver high production value under tight deadlines, and I’m passionate about authentic, joyful tone that resonates across family-friendly and premium brands alike.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Creative Director at Warner Bros Discovery
January 1, 2012 - PresentLead the Creative Service Department for Warner Bros Discovery in INSEAK (SEA, India & Korea). Directed creative, digital content, streaming, on-air/marketing campaigns for all brands under the WBD group including Max Streaming, HBO, Cartoon Network, as well as DC Comics, Wizarding World, and Warner Bros Pictures. Oversaw all creatives, production and post-production, including key art, design, title opens, trailers, digital, social media and creative marketing initiatives for HBO Asia Originals, Max series and regional titles. Managed a full team of creatives (producers, designers, editors, and production services). Served on the Asia commissioning committee for Max Streaming in the region. Represented Asia as lead creative in cross-functional consultations with U.S., Europe, LATAM & ANZ teams. Used data and rating analytics to optimize digital reach and subscriptions, and contributed to long-range planning from a creative/marketing perspective. Helped launch and localize Asia origina
Executive Producer & Head Of Creative at Singtel TV
January 1, 2012 - September 19, 2025Manage the creative department, budget, workflow, scheduling and output. Act as Creative lead for concept development of promotional campaigns to boost brand and content awareness. Collaborate with multiple departments to provide brand strategies, planning and comprehensive creative services. Source partnerships with creative houses and agencies, and maintain a network of external collaborators for the brand.
Supervising Producer & Creative Head at Viacom International Media Networks VIMN (Nickelodeon Asia)
January 1, 2010 - September 19, 2025Manage the creative and production team, assigning projects to producers and freelance providers. Act as the creative brand and production guardian for Nickelodeon on-air content. Oversee all creative services, including programming projects, marketing initiatives, advertising pitches and digital media needs. Manage relationships with outsourced postproduction companies, design houses for end-to-end delivery.
Producer at MediaCorp
April 1, 2001 - September 19, 2025Produced, scripted, conceptualized and executed on-air promotion spots across movies, entertainment, lifestyle, sports, variety and music. Led brand and launch campaigns; supervised creatives in scripts, ideation, concepts and postproduction. Produced/directed talents and camera crews on location and studio shoots for on-air promotion campaigns and projects.
Senior Creative Director at WARNER BROS. DISCOVERY
January 1, 2012 - PresentSenior Director and Head of the Creative Service Department for Warner Bros Discovery in INSEAK (SEA, India & Korea). Led creative, digital content, streaming, on-air/marketing campaigns for all brands under the WBD group, including Max Streaming, HBO, Cartoon Network, and properties like DC Comics, Wizarding World and Warner Bros Pictures. Oversaw all creatives, production and post-production, including key art, design, title opens, trailers, digital, social media and marketing initiatives for HBO Asia Originals, Max series and regional releases. Managed a full team of producers, designers, editors, and production services. Member of the Asia commissioning committee for Max Streaming and represented Asia as lead creative in cross-regional collaborations. Drove creative strategies using data and analytics to maximize reach and subscriptions, and contributed to long-range planning and localization of Asia originals and AAA titles.
Executive Producer & Head Of Creative at SINGTEL TV
December 31, 2012 - September 19, 2025Managed the creative department including budget, workflow, scheduling and output. Served as Creative lead for concept development of promotional campaigns to increase brand and content awareness. Collaborated with multiple departments to provide brand strategies, planning and overall creative services. Sourced partnerships with creative houses and agencies and maintained a network of external collaborators for the brand.
Supervising Producer & Creative Head at Viacom International Media Networks VIMN (Nickelodeon Asia)
December 31, 2010 - September 19, 2025Managed creative and production teams and assigned projects to producers and freelance creatives. Served as creative brand and production guardian for Nickelodeon on-air, overseeing programming projects, marketing initiatives, advertising sales pitches and digital media needs. Managed relationships with outsourced postproduction companies, design and creative houses for end-to-end delivery.
Producer at MediaCorp, Channel 5
April 1, 2001 - September 19, 2025Produced, scripted, conceptualized and executed on-air promotion spots across movies, entertainment, lifestyle, sports, variety and musical genres. Led and produced brand and launch campaigns. Supervised creatives in scripts, ideation and postproduction. Produced/directed talents and camera crews on location and in-studio shoots for on-air promotion campaigns and projects.
Senior Creative Director at Warner Bros Discovery
January 1, 2025 - September 26, 2025Senior Director and Head of the Creative Department for Warner Bros Discovery in INSEAK (SEA, India & Korea). Lead creative, digital, social media content, design, streaming, on-air/marketing creatives for HBO Max, HBO, Cartoon Network, DC Comics, Wizarding World and Warner Bros Pictures. Oversee all creatives, production and post-production for HBO Asia Originals, HBO Max titles. Manage a full team of creatives; part of commissioning committee for Asia content for HBO Max; represented Asia as lead creative; collaborated with teams in U.S., Europe, Latin America & Australia; provided creative strategies; used data analytics to optimize reach; involved in long-range planning and marketing strategies; helped launch/localize Asia originals and AAA titles.
Executive Producer & Head Of Creative at SINGTEL TV
January 1, 2012 - September 26, 2025Manage creative department, budget, workflow, scheduling and output; creative lead for concept development for promotional and content campaigns; collaborate with departments for brand strategies and creative support; source partnerships with creative houses/agencies and maintain external collaborators.
Supervising Producer & Creative Head at Viacom International Media Networks VIMN (Nickelodeon Asia)
January 1, 2010 - September 26, 2025Manage creative and production team; creative brand and production guardian for Nickelodeon on-air; oversee overall creative services including programming projects, marketing initiatives, advertising sales pitches and digital media; manage relationships with outsourced postproduction houses, design and creative houses for projects from conception to final delivery.
Producer, Channel 5 at MediaCorp
April 1, 2001 - September 26, 2025Produced, scripted, conceptualized and executed on-air promotion spots; led brand and launch campaigns; supervised creatives in scripts, ideation, concepts and postproduction; produced/directed talents and camera crew on location for on-air campaigns.
Senior Creative Director at Warner Bros Discovery
January 1, 2025 - September 26, 2025Senior Director and Head of the Creative Department for Warner Bros Discovery in INSEAK (SEA, India & Korea). Led creative, digital, social media content, design, streaming, on-air/marketing creatives for HBO Max, HBO, Cartoon Network, and DC Comics properties including Wizarding World and Warner Bros Pictures. Oversaw all creatives, production and post-production, including key art, title opens, trailers, and marketing initiatives for HBO Asia Originals and HBO Max content in the region. Managed a full team of producers, designers, editors, writers, freelancers, and production services. Served on the Asia commissioning committee for HBO Max and represented Asia as lead creative in cross-regional consultations. Applied data and rating analytics to optimize reach and subscriptions, and contributed to long-range planning and localization of Asia originals.
Executive Producer & Head Of Creative at Singtel TV
January 1, 2012 - September 26, 2025Managed the creative department, including budget, workflow, scheduling, and output. Acted as creative lead for concept development for all promotional and content campaigns to raise awareness. Collaborated with multiple departments to provide brand strategy, planning, and creative support. Sourced partnerships with creative houses and agencies, maintaining a network of external collaborators for the brand.
Supervising Producer & Creative Head at Viacom International Media Networks (VIMN) / Nickelodeon Asia
January 1, 2010 - September 26, 2025Managed creative and production teams and allocated projects to producers and freelance providers. Served as the creative brand and on-air production guardian for Nickelodeon Asia, overseeing programming projects, marketing initiatives, advertising sales pitches, and digital needs. Managed relationships with outsourced postproduction companies and design houses, guiding projects from concept to final delivery.
Producer, Channel 5 at Mediacorp
April 30, 2001 - September 26, 2025Produced, scripted, conceptualized, and executed on-air promotion spots across movies, entertainment, lifestyle, sports, variety, and music. Led brand and launch campaigns, supervised creatives in scripts and postproduction, and directed talents and crews on location and in-studio shoots for on-air campaigns.
Senior Creative Director at Warner Bros. Discovery
January 1, 2012 - PresentLed the INSEAK regional creative department (Southeast Asia, India, Korea), overseeing all creative, digital, social, design, and streaming content. Directed creative strategy for HBO Max, HBO, Cartoon Network, DC Comics, Wizarding World, and Warner Bros Pictures in the region. Managed end-to-end creative production and post-production, including key art, title sequences, trailers, and marketing for HBO Asia Originals. Built and mentored a cross-functional team of producers, designers, editors, writers, and freelancers. Served on Asia content commissioning committee for HBO Max in SE Asia, India & Korea. Leveraged data analytics and rating metrics to optimize digital creatives for maximum reach and audience growth. Collaborated with cross-continental teams in the US, Europe, LATAM, and ANZ to align brand and campaign goals.
Executive Producer & Head of Creative at Singtel TV
January 1, 2012 - October 11, 2025Led the creative department with budget, workflow, scheduling, and output. Drove concept development for promotional campaigns to boost brand awareness. Shaped brand strategies and creative planning in collaboration with cross-functional teams. Built partnerships with external agencies and managed a network of collaborators.
Supervising Producer & Creative Head at Viacom International Media Networks (Nickelodeon Asia)
January 1, 2010 - October 11, 2025Managed creative and production teams, served as brand guardian for Nickelodeon on-air creative and production. Oversaw programming projects, marketing initiatives, and digital media needs; managed relationships with post-production houses and creative agencies from conception to delivery.
Producer at MediaCorp, Channel 5
January 1, 2001 - October 11, 2025Produced, scripted, and conceptualized on-air promotion spots across multiple genres. Led and produced brand and launch campaigns. Supervised creatives in scripts, ideation, concepts, and post-production. Directed talent and camera crews for location and studio shoots.
Senior Creative Director at Warner Bros. Discovery
January 1, 2025 - October 11, 2025Led the INSEAK region creative department (Southeast Asia, India, Korea) overseeing all creative, digital, social media, design, and streaming content. Directed creative strategy for HBO Max, HBO, Cartoon Network, DC Comics, Wizarding World, and Warner Bros Pictures. Managed all creative production and post-production including key art, title sequences, trailers, and marketing initiatives for HBO Asia Originals. Led a team of creatives, producers, designers, editors, writers, and freelancers. Served on the commissioning committee for Asia content for HBO Max in SE Asia, India & Korea. Used data analytics and rating metrics to optimize digital creatives for maximum reach and audience growth. Collaborated with international teams across the US, Europe, Latin America, and Australia/New Zealand.
Executive Producer & Head of Creative at Singtel TV
January 1, 2012 - October 11, 2025Managed the creative department including budget, workflow, scheduling, and team output. Led concept development for all promotional and content campaigns to increase brand awareness. Developed brand strategies and creative planning in collaboration with cross-functional departments. Established partnerships with creative agencies and maintained a network of external collaborators.
Supervising Producer & Creative Head at Viacom International Media Networks (Nickelodeon Asia)
January 1, 2010 - October 11, 2025Managed the creative and production team, assigning projects to producers and freelance creatives. Served as creative brand guardian for Nickelodeon on-air creative and production. Oversaw creative services including programming projects, marketing initiatives, and digital media needs. Managed relationships with post-production companies and creative houses from conception to delivery.
Producer at MediaCorp, Channel 5
January 1, 2001 - October 11, 2025Produced, scripted, and conceptualized on-air promotion spots across multiple genres. Led and produced brand and launch campaigns. Supervised creatives in scripts, ideation, concepts, and post-production. Directed talent and camera crews for location and studio shoots.
Senior Creative Director at Warner Bros. Discovery
January 1, 2025 - October 11, 2025Led the INSEAK creative department (Southeast Asia, India, Korea), overseeing all creative, digital, social media, design, and streaming content. Directed creative strategy for HBO Max, HBO, Cartoon Network, DC Comics, Wizarding World, and Warner Bros Pictures in the region. Managed end-to-end creative production and post-production, including key art, title sequences, trailers, and marketing initiatives for HBO Asia Originals. Built and mentored a cross-functional team of creatives, producers, designers, editors, writers, and freelancers; served on the commissioning committee for Asia content for HBO Max in SE Asia, India & Korea. Leveraged data analytics and rating metrics to optimize digital creatives for maximum reach and audience growth; collaborated with international teams across the US, Europe, Latin America, and Australia/New Zealand.
Executive Producer & Head of Creative at Singtel TV
January 1, 2012 - October 11, 2025Managed the creative department, including budget, workflow, scheduling, and team output. Led concept development for all promotional and content campaigns to increase brand awareness. Developed brand strategies and creative planning in collaboration with cross-functional departments. Established partnerships with creative agencies and maintained a network of external collaborators.
Supervising Producer & Creative Head at Viacom International Media Networks (Nickelodeon Asia)
January 1, 2010 - October 11, 2025Managed creative and production teams, assigning projects to producers and freelance creatives. Served as creative brand guardian for Nickelodeon on-air creative and production. Oversaw creative services including programming projects, marketing initiatives, and digital media needs. Managed relationships with post-production companies and creative houses from conception to delivery.
Producer at MediaCorp, Channel 5
January 1, 2001 - October 11, 2025Produced, scripted, and conceptualized on-air promotion spots across multiple genres. Led and produced brand and launch campaigns. Supervised creatives in scripts, ideation, concepts, and post-production. Directed talent and camera crews for location and studio shoots.
Senior Creative Director, Head of Creative (INSEAK Region) at Warner Bros. Discovery
April 1, 2012 - September 1, 2025Led creative strategy for Southeast Asia, India, and Korea; managed producers, editors, and designers across broadcast, streaming, and digital platforms. Conceived, wrote, and produced promotional campaigns and original content for HBO, Cartoon Network, and DC Comics. Used audience retention data to reshape campaigns, improving engagement. Directed end-to-end post-production for HBO Asia Originals and led HBO Max localization across SEA; served on global content commissioning and collaborated with multi-time-zone teams and remote vendors.
Executive Producer & Head of Creative at Singtel TV
June 1, 2010 - April 1, 2012Managed the creative department, budget, workflow, and resource allocation. Developed promotional campaigns to boost viewership and brand awareness; partnered with external agencies and production houses to deliver campaigns.
Supervising Producer & Creative Head at Viacom International Media Networks (Nickelodeon Asia)
May 1, 2001 - June 1, 2010Brand guardian for Nickelodeon across on-air creative and marketing initiatives. Managed in-house teams and freelance providers; oversaw relationships with post-production companies and design houses.
Producer at MediaCorp, Channel 5
June 1, 1999 - May 1, 2001Produced, scripted, and conceptualized promotional content for movies, entertainment, and sports programming. Directed talent and crew on location and in studio for promotional shoots.
Education
Bachelor Of Arts (Journalism, Film and TV) at RMIT University, Melbourne, Australia
January 1, 1993 - January 1, 1996Foundation Studies at RMIT TAFE College, Melbourne, Australia
January 1, 1992 - January 1, 1993GCE O' Level at St.Patrick’s School, Singapore
January 11, 2030 - September 19, 2025Bachelor Of Arts (Journalism, Film and TV) at RMIT University, Melbourne, Australia
January 1, 1993 - January 1, 1996Foundation Studies at RMIT TAFE College, Melbourne, Australia
January 1, 1992 - January 1, 1993GCE ‘O’ Level at St.Patrick’s School, Singapore
January 11, 2030 - September 19, 2025Bachelor Of Arts (Journalism, Film and TV) at RMIT University, Melbourne Australia
January 1, 1993 - January 1, 1996Foundation Studies at RMIT TAFE College, Melbourne Australia
January 1, 1992 - January 1, 1993GCE O-Level at St.Patrick’s School
January 11, 2030 - September 26, 2025Bachelor of Arts (Journalism, Film and TV) at RMIT University, Melbourne, Australia
January 1, 1993 - January 1, 1996Foundation Studies at RMIT TAFE College, Melbourne, Australia
January 1, 1992 - January 1, 1993GCE O-Level at St.Patrick’s School, Singapore
January 11, 2030 - September 26, 2025Bachelor of Arts (Journalism, Film and TV) at RMIT University, Melbourne Australia
January 1, 1993 - January 1, 1996Bachelor of Arts (Journalism, Film and TV) at RMIT University, Melbourne, Australia
January 1, 1993 - January 1, 1996Bachelor of Arts (Journalism, Film and TV) at RMIT University, Melbourne Australia
January 1, 1993 - January 1, 1996Bachelor of Arts in Journalism, Film and Television at RMIT University, Melbourne, Australia
January 1, 1993 - January 1, 1996Qualifications
PromaxBDA Asia Awards - Best Creative Team Asia (Silver) 2021
January 11, 2030 - September 26, 2025PromaxBDA Asia Awards - Best Creative Team (Silver) 2021
January 11, 2030 - October 11, 2025PromaxBDA International & Asia Awards - Winner of over 60 professional creative awards
January 11, 2030 - October 11, 2025Industry Experience
Media & Entertainment, Telecommunications, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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