I’m a dedicated creative designer with a passion for art direction, known for transforming challenges into innovative visual solutions. My extensive experience spans advertising and design across Mexico, the United States, and most recently at Saatchi & Saatchi in Zürich, where I combine a good feel for design with a growing passion for art direction. I tackle every project with creativity, adaptability, and just the right amount of overthinking—making sure it looks great and generates a positive response. Over the years, I have sharpened my ability to balance strong design principles with creative innovation, connecting design and art direction effectively.

Stefany Hofer

I’m a dedicated creative designer with a passion for art direction, known for transforming challenges into innovative visual solutions. My extensive experience spans advertising and design across Mexico, the United States, and most recently at Saatchi & Saatchi in Zürich, where I combine a good feel for design with a growing passion for art direction. I tackle every project with creativity, adaptability, and just the right amount of overthinking—making sure it looks great and generates a positive response. Over the years, I have sharpened my ability to balance strong design principles with creative innovation, connecting design and art direction effectively.

Available to hire

I’m a dedicated creative designer with a passion for art direction, known for transforming challenges into innovative visual solutions. My extensive experience spans advertising and design across Mexico, the United States, and most recently at Saatchi & Saatchi in Zürich, where I combine a good feel for design with a growing passion for art direction.

I tackle every project with creativity, adaptability, and just the right amount of overthinking—making sure it looks great and generates a positive response. Over the years, I have sharpened my ability to balance strong design principles with creative innovation, connecting design and art direction effectively.

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Language

English
Fluent
Spanish; Castilian
Fluent
German
Advanced

Work Experience

Graphic Designer at Saatchi & Saatchi Zürich
September 15, 2022 - July 22, 2025
Specialized in creating visually compelling and strategically aligned advertising campaigns for high-profile Philip Morris brands tailored to the Swiss market. Responsibilities included concept development & design execution, multilingual adaptation for 3-4 local languages, and collaborative creative process with art directors and account managers.
Graphic Designer at Various Companies
February 28, 2018 - July 22, 2025
Enhanced corporate identity and website designs to strengthen brand presence. Designed visual assets for trade show booths and optimized social media content strategies for engagement.
Graphic Designer at EF Education First
September 30, 2018 - July 22, 2025
Prepared files for brochure print production and supported design of posters, flyers, and marketing materials for global markets.
Graphic Designer at CNNMoney Switzerland
February 28, 2019 - July 22, 2025
Managed social media, website, and newsletter content; executed video editing and produced live show graphics including currency animations and touchscreen visuals. Supported broadcasts through guest coordination and teleprompter operation.
Design & Marketing at UNITAR
August 31, 2016 - July 22, 2025
Designed an innovative series of illustrations transforming gender-related quotes into visual narratives and developed a monthly content marketing plan to boost visibility and engagement on social media.
Director of Tiny Human Dev. at Full-time parental leave
August 31, 2022 - July 22, 2025
Conducted fieldwork on sleep deprivation, last-minute problem-solving, and meal-planning innovation while leading a small team in a multitasking, crisis-management environment involving toddlers.
Art Director at SCHWEGLER
February 29, 2016 - July 22, 2025
Refreshed corporate identity by evolving the logo and modernizing the brand’s visual language. Developed digital-first advertising strategies, enhanced web designs, and crafted visual assets for trade shows and social media to expand consumer reach.
Graphic Designer at ETA Manufacture Horlogere
January 31, 2015 - July 22, 2025
Designed print and advertising materials including posters, brochures, and magazine ads. Assisted in art direction for product photography to support marketing campaigns.
Graphic Designer at Norstar Marketing Group
March 31, 2013 - July 22, 2025
Created advertising visuals for medical equipment and anatomical subjects, led photo shoots, retouched images, and prepared visuals for promotional materials and digital campaigns during studies.
Graphic Designer at Expand
August 31, 2014 - July 22, 2025
Created and implemented corporate identity aligned with technology-driven values. Provided design consulting to refine client brands, websites, and advertising strategies.
Graphic Designer at Various Companies
February 28, 2018 - July 22, 2025
Enhanced corporate identity and website designs to strengthen brand presence. Designed compelling visual assets for trade show booths and worked with social media content strategies to optimize posts for engagement and positive customer sentiment for clients like Pico Digital and Rockpaperbrands.
Graphic Designer at Norstar Marketing Group
March 31, 2013 - July 22, 2025
Created advertising visuals for medical equipment and anatomical subjects. Led photo shoots, retouched images, and prepared high-quality visuals for promotional materials, brochures, and digital campaigns.
Art Director (Internships) at Various Agencies (EFM, Mindgruve, BAFI Agency)
October 31, 2013 - July 22, 2025
Developed comprehensive creative briefs and style boards, crafting brand assets such as logos and digital flyers to establish strong visual identities across print and digital platforms. Contributed to advertising campaigns from initial research and concept development to producing sketches and design comps, ensuring alignment with strategic objectives. Designed and executed marketing materials to enhance brand presence and audience engagement.
Graphic Designer at Saatchi & Saatchi Zürich
June 1, 2025 - September 1, 2025
Specialized in creating visually compelling and strategically aligned advertising campaigns for high-profile Philip Morris brands such as IQOS, Veev, ZYN, Marlboro, and Chesterfield tailored for the Swiss market. Responsibilities included concept development and design execution for print, digital, and integrated media; multilingual adaptation for 3-4 local languages to ensure cultural relevance; and close collaboration with art directors, copywriters, and account managers to develop cohesive campaigns adhering to brand guidelines and pushing creative boundaries.
Graphic Designer at Various Companies, San Diego
February 1, 2018 - September 1, 2025
Worked on multiple projects spanning various companies providing graphic design services.
Graphic Designer at EF Education First
September 1, 2018 - September 1, 2025
Prepared files for brochure print production and supported the design of posters, flyers, and marketing materials for global markets.
Graphic Designer at CNNMoney Switzerland
February 1, 2019 - September 1, 2025
Managed social media, website, and newsletter content using MailChimp; executed video editing with Dalet; produced live show graphics including currency animations and touchscreen visuals for The Swiss Pulse; and supported broadcasts through guest coordination and teleprompter operation.
Design & Marketing at UNITAR
August 1, 2016 - September 1, 2025
Designed an innovative series of illustrations transforming gender-related quotes into visual narratives and developed a monthly content marketing plan to boost brand visibility and audience engagement across social media.
Director of Human Development at Tiny Human Dev.
August 1, 2022 - September 1, 2025
Conducted fieldwork on sleep deprivation, last-minute problem-solving, and meal-planning innovation. Led a team of two in a fast-paced environment managing multitasking, crisis management, and negotiations with unpredictable stakeholders (toddlers).
Art Director at SCHWEGLER
February 1, 2016 - September 1, 2025
Refreshed corporate identity by evolving the logo and modernizing the brand’s visual language while maintaining heritage. Developed a digital-first advertising strategy to expand consumer reach and engagement. Enhanced corporate identity and website design, created visual assets for trade shows, and worked on social media content strategies for clients such as Pico Digital and Rockpaperbrands.
Graphic Designer at ETA Manufacture Horlogere Grenchen
January 1, 2015 - September 1, 2025
Designed print and advertising materials including large-scale posters, brochures, and magazine ads. Assisted art direction for product photography to create compelling marketing imagery.
Art Director (Internships) at Various Agencies (EFM, Mindgruve, BAFI Agency)
October 1, 2013 - September 1, 2025
Developed creative briefs and style boards, crafted brand assets such as logos and digital flyers, contributed to advertising campaigns from research to concept and design comps, and produced marketing materials including brochures, posters, and digital content.
Graphic Designer at Expand
August 1, 2014 - September 1, 2025
Created and implemented corporate identity aligning with the company’s technology-driven values. Provided design consulting to refine client brand images, websites, and advertising strategies.
Graphic Designer at Norstar Marketing Group
March 1, 2013 - September 1, 2025
Created advertising visuals for medical equipment and anatomical subjects, led photo shoots, retouched images, and prepared high-quality promotional visuals for brochures and digital campaigns.

Education

Bachelor of Science in Advertising at The Art Institute of California
October 1, 2010 - October 31, 2013
Creative Year at X-ART College
September 1, 2009 - August 31, 2010
Graphic Design at Universidad del Valle de Mexico
July 1, 2008 - December 31, 2008
Creative Year at X-ART College
October 1, 2010 - October 1, 2013
Graphic Design at Universidad del Valle de Mexico
September 1, 2009 - August 1, 2010
Bachelor of Science in Advertising at The Art Institute of California
July 1, 2008 - October 1, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Education, Non-Profit Organization, Manufacturing