Stefania Hagopian

Managed 360° digital presence for independent clients, from brand identity design to lead generation and community management. Optimized marketing budgets by analyzing campaign data and adjusting tactics in real-time to maximize ROI. Implemented marketing automation tools to streamline communication and improve lead nurturing processes. Coordinated all aspects of digital production, including basic web updates, newsletter design, and social media reporting.

Corporate Event Production: Orchestrated high-profile corporate events and retail grand openings, managing everything from conceptual design and budget allocation to on-site logistics and vendor coordination. Influencer & Talent Relations: Spearheaded recruitment and management of influencers, celebrities, and brand ambassadors, ensuring a strategic fit for brand activations and maximizing social media reach. Sponsorship & Partnership Management: Negotiated sponsorships with key industry partners, building mutually beneficial relationships that enhanced event prestige and funding. 360° Promotion & PR: Developed integrated marketing plans to drive event buzz, combining traditional PR efforts with digital campaigns to ensure maximum attendance and media coverage. Guest Experience & VIP Hosting: Managed guest lists and VIP protocols for attendees and stakeholders.

Event Production: Orchestrated corporate events and retail openings, managing concept design and on-site logistics. Influencer & Talent Relations: Recruited and managed influencers and brand ambassadors to maximize reach. Sponsorship & Partnerships: Negotiated sponsorships and built partnerships for event exposure. 360° Promotion & PR: Developed integrated marketing plans to drive event buzz and media coverage. Guest Experience & VIP Hosting: Managed guest lists and VIP protocols. Digital Marketing & Strategy: Led integrated marketing efforts across channels including SEO, SEM, social media and email; CRM and reporting via platforms like HubSpot and Mailchimp. Community management and production coordination for marketing assets and events.