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I'm a versatile digital marketing specialist with a strong background in end-to-end campaign management and event planning. I've operated as an independent consultant and worked within media environments, giving me a 360° view of the digital landscape—from strategy and audience growth to hands-on content creation and technical execution. I'm a data-driven problem solver committed to driving brand visibility and delivering measurable results through integrated marketing efforts.…I'm a versatile digital marketing specialist with a strong background in end-to-end campaign management and event planning. I've operated as an independent consultant and worked within media environments, giving me a 360° view of the digital landscape—from strategy and audience growth to hands-on content creation and technical execution. I'm a data-driven problem solver committed to driving brand visibility and delivering measurable results through integrated marketing efforts.

Stefania Hagopian

Creative Director, Brand Designer, Brand Strategist, +7

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I'm a versatile digital marketing specialist with a strong background in end-to-end campaign management and event planning. I've operated as an independent consultant and worked within media environments, giving me a 360° view of the digital landscape—from strategy and audience growth to hands-on content creation and technical execution. I'm a data-driven problem solver committed to driving brand visibility and delivering measurable results through integrated marketing efforts.…I'm a versatile digital marketing specialist with a strong background in end-to-end campaign management and event planning. I've operated as an independent consultant and worked within media environments, giving me a 360° view of the digital landscape—from strategy and audience growth to hands-on content creation and technical execution. I'm a data-driven problem solver committed to driving brand visibility and delivering measurable results through integrated marketing efforts.

Available to hire

I’m a versatile digital marketing specialist with a strong background in end-to-end campaign management and event planning.

I’ve operated as an independent consultant and worked within media environments, giving me a 360° view of the digital landscape—from strategy and audience growth to hands-on content creation and technical execution. I’m a data-driven problem solver committed to driving brand visibility and delivering measurable results through integrated marketing efforts.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Advanced

French

Advanced

Work Experience

Founder & Director at Impacto Creative Studio

January 1, 2025 - Present

Founder & Director of a marketing and digital design agency; develops and implements marketing, branding, and social media strategies for clients; leads creative direction and business operations.

Marketing Assistant at Color Copy Group

March 1, 2024 - July 1, 2024

Supported marketing campaigns, branding efforts, and social media content creation; assisted in online promotions and design of marketing materials.

CEO Marketing & Social Media Strategy at Grupo Marka

January 1, 2025 - Present

Led marketing and social media strategy for Córdoba-based company; oversaw branding, content development, and digital campaigns.

CEO Marketing & Social Media Strategy at La Posta del Jesusita

January 1, 2025 - Present

Headed marketing and social media initiatives for Córdoba-based business; designed and implemented campaigns across platforms to drive engagement and sales.

Founder & Director at Impacto Creative Studio

January 1, 2020 - Present

Founder and director of a marketing and digital design agency offering services in marketing strategy, branding, social media management, digital advertising, content planning, and web assets. Led brand projects, client onboarding, and cross-functional team collaboration.

CEO Marketing & Social Media Strategy at Grupo Marca

January 1, 2025 - Present

Overseeing marketing and social media strategy for multiple brands, including brand design and development, content creation, and performance marketing; managing social media feeds and calendars via Meta platforms.

CEO Marketing & Social Media at Café del Mar

December 1, 2021 - April 1, 2022

Planned and executed Meta Ads campaigns (Instagram & Facebook) focused on brand awareness, engagement and traffic. Managed Google Ads search and display campaigns for local and international clients. Developed media strategy aligned with brand positioning and seasonal objectives. Designed and optimized creative assets for paid and organic campaigns. Implemented A/B testing on creatives, copy and audiences. Analyzed performance metrics (CTR, CPC, engagement, reach) to optimize results.

Junior Marketing Specialist at ColorCopy Group (Las Rosas Magazine)

May 1, 2023 - December 1, 2024

Executed and monitored digital marketing campaigns across multiple channels (SEO, SEM, Social Media, and Email), ensuring alignment with brand guidelines and client objectives. Analyzed KPIs using Google Analytics and Meta Business Suite to optimize campaign ROI and provide actionable insights. Developed comprehensive content calendars and oversaw production of high-quality copy and visual assets. Collaborated with the creative and sales teams to design lead generation strategies that increased conversions in the first six months. Managed email marketing automation workflows, including A/B testing subject lines and layouts to improve open and click-through rates. Conducted competitive audits and market analysis to identify growth opportunities and stay ahead of industry trends. Coordinated with external vendors and influencers to execute brand activations and partnership programs.

360° Marketing Specialist at Impacto Creative Studio

August 1, 2025 - Present

Managed 360° digital presence for independent clients, from brand identity design to lead generation and community management. Optimized marketing budgets by analyzing campaign data and adjusting tactics in real-time to maximize ROI. Implemented marketing automation tools to streamline communication and improve lead nurturing processes. Coordinated all aspects of digital production, including basic web updates, newsletter design, and social media reporting.

Independent Projects at Self-Employed / Independent Projects

February 1, 2025 - Present

Event Production: Orchestrated corporate events and retail openings, managing concept design and on-site logistics. Influencer & Talent Relations: Recruited and managed influencers and brand ambassadors to maximize reach. Sponsorship & Partnerships: Negotiated sponsorships and built partnerships for event exposure. 360° Promotion & PR: Developed integrated marketing plans to drive event buzz and media coverage. Guest Experience & VIP Hosting: Managed guest lists and VIP protocols. Digital Marketing & Strategy: Led integrated marketing efforts across channels including SEO, SEM, social media and email; CRM and reporting via platforms like HubSpot and Mailchimp. Community management and production coordination for marketing assets and events.

CEO, Marketing & Social Media at Café del Mar

December 1, 2021 - April 30, 2022

Planned and executed Meta Ads (Instagram & Facebook) campaigns focused on brand awareness, engagement and traffic. Managed Google Ads search and display campaigns for local and international clients. Developed media strategies aligned with brand positioning and seasonal objectives. Designed and optimized creative assets for paid and organic campaigns. Implemented A/B testing on creatives, copy and audiences. Analyzed performance metrics (CTR, CPC, engagement, reach) to optimize results.

Independent Project – Event Production & PR Strategy at Independent Projects

February 1, 2025 - Present

Corporate Event Production: Orchestrated high-profile corporate events and retail grand openings, managing everything from conceptual design and budget allocation to on-site logistics and vendor coordination. Influencer & Talent Relations: Spearheaded recruitment and management of influencers, celebrities, and brand ambassadors, ensuring a strategic fit for brand activations and maximizing social media reach. Sponsorship & Partnership Management: Negotiated sponsorships with key industry partners, building mutually beneficial relationships that enhanced event prestige and funding. 360° Promotion & PR: Developed integrated marketing plans to drive event buzz, combining traditional PR efforts with digital campaigns to ensure maximum attendance and media coverage. Guest Experience & VIP Hosting: Managed guest lists and VIP protocols for attendees and stakeholders.

Marketing Specialist at ColorCopyGroup Magazine

May 1, 2023 - December 31, 2024

Executed and monitored multi-channel digital marketing campaigns across SEO, SEM, Social Media, and Email, ensuring alignment with brand guidelines and client objectives. Analyzed KPIs using Google Analytics and Meta Business Suite to optimize ROI. Developed comprehensive content calendars and high-quality copy/visuals for diverse audiences. Conducted market research to identify industry trends and competitors, contributing to the development of innovative event themes. Monitored campaign budgets and maintained financial controls.