An Australian Graphic Designer with extensive experience in packaging and brand design for consumer goods, including projects that refine logo legibility and refresh visual identities to stand out in competitive markets. My work consistently balances strong typography, clear layouts, and impactful shelf presence while maintaining brand recognition. I’m highly skilled in Adobe Illustrator and Photoshop, with a thorough understanding of packaging requirements, print specifications, and visual hierarchy. I’m confident in enhancing logo clarity without losing the essence of the brand, and I’m adept at creating clean, modern designs that connect with consumers. Working remotely is second nature to me, and I’m committed to open communication, fast turnarounds, and seamless integration of feedback to deliver the right result the first time. I’m available to start immediately and am open to ongoing collaborations should this project be a success.

Stela

An Australian Graphic Designer with extensive experience in packaging and brand design for consumer goods, including projects that refine logo legibility and refresh visual identities to stand out in competitive markets. My work consistently balances strong typography, clear layouts, and impactful shelf presence while maintaining brand recognition. I’m highly skilled in Adobe Illustrator and Photoshop, with a thorough understanding of packaging requirements, print specifications, and visual hierarchy. I’m confident in enhancing logo clarity without losing the essence of the brand, and I’m adept at creating clean, modern designs that connect with consumers. Working remotely is second nature to me, and I’m committed to open communication, fast turnarounds, and seamless integration of feedback to deliver the right result the first time. I’m available to start immediately and am open to ongoing collaborations should this project be a success.

Available to hire

An Australian Graphic Designer with extensive experience in packaging and brand design for consumer goods, including projects that refine logo legibility and refresh visual identities to stand out in competitive markets. My work consistently balances strong typography, clear layouts, and impactful shelf presence while maintaining brand recognition.

I’m highly skilled in Adobe Illustrator and Photoshop, with a thorough understanding of packaging requirements, print specifications, and visual hierarchy. I’m confident in enhancing logo clarity without losing the essence of the brand, and I’m adept at creating clean, modern designs that connect with consumers.

Working remotely is second nature to me, and I’m committed to open communication, fast turnarounds, and seamless integration of feedback to deliver the right result the first time. I’m available to start immediately and am open to ongoing collaborations should this project be a success.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Senior Graphic Designer at Ovato - Priceline
January 1, 2021 - August 15, 2025
Developed and delivered Priceline catalogue from concept to completion, producing POS artwork that aligned with catalogue campaigns and creating LAM artwork for print formats such as large format signage and promotional handouts.
Head Graphic Designer at Top Shelf International
January 1, 2021 - Present
Led design projects across three different brands including NED Australian Whisky, Grainshaker Australian Vodka, and Act of Treason, overseeing packaging design and creative direction for brand photography. Managed sponsorship activations for events such as Australian Open, Supercars, and QRL. Coordinated with external suppliers to ensure print execution and delivery aligned with budgets while collaborating with marketing on major campaigns and product launches. Created artwork for print and digital platforms including social media, out-of-home advertising, TV commercials, web, and merchandise. Developed brand style guides and digital asset management systems.
Senior Graphic Designer at Beyond Skin Beauty
January 1, 2020 - August 15, 2025
Developed marketing collateral and packaging from concept to print, liaised with overseas printers for quotes, provided print-ready artwork, tracked delivery, and conducted quality control. Created artwork for EDM campaigns via MailChimp, conceptualized and designed websites, collaborated with offshore web developers for CS website creation, and performed video editing using Adobe After Effects.
Senior Graphic Designer at L’Oréal Australia
January 1, 2016 - August 15, 2025
Worked closely with marketing teams interpreting briefs, executed jobs from concept to finished art, localized international artwork, performed image retouching and color matching, quoted artwork pricing, and created dielines for bespoke items.
Senior Graphic Designer at Foodworks
January 1, 2012 - August 15, 2025
Handled jobs from concept through to finished artwork, developed local area marketing including press ads and in-store activations, briefed and managed junior designers, and performed photo retouching and contouring.
Art Director at Kmart
January 1, 2010 - August 15, 2025
Created concepts and mockups for catalogues, POS, press ads, and magazine campaigns. Liaised with marketing departments on layout designs and art directed photographers, stylists, and makeup artists during photoshoots.
Head Designer at Spotlight
January 1, 2007 - August 15, 2025
Managed production of Get Creative magazine and related materials, produced and maintained style guides, collaborated with the Editor on layout and pagination, art directed photoshoots, managed website artwork for campaigns, and handled magazine campaigns and packaging design. Responsible for interviewing and hiring new staff.

Education

Diploma in Graphic Design at The Computer Graphics School
January 11, 2030 - August 15, 2025
Certificate III in Printing and Graphic Arts / Multimedia at The Computer Graphics School
January 11, 2030 - August 15, 2025
Certificate IV in Graphic Design at Shillington College School of Graphic Design
January 11, 2030 - August 15, 2025
Web Design Level 1 at Swinburne University of Technology
January 11, 2030 - August 15, 2025
Adobe Illustrator Level 1 at Swinburne University of Technology
January 11, 2030 - August 15, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Manufacturing