Steven Craine

Designed and developed PDPs, landing pages, and checkout flows for B2B and B2C Shopify e-commerce—translating brand direction into conversion-focused experiences. Managed email and SMS campaigns across platforms, including an A/B test that doubled revenue vs. control, with automated flows from design through deployment and reporting. Produced static and animated assets (GIF/motion, short-form video, AR filter) and built custom Shopify components; supported SAP/Hybris-to-Shopify migration; collaborated across departments to refresh navigation and page layouts, driving a notable increase in personal website adoption across the sales network.

Cross-trained across departments to surface bottlenecks; prototyped interface improvements for a collections platform handling $2.5M+ monthly, helping compliance teams hit client and legal deadlines. Built automation solutions to reduce manual overhead and improve throughput by bridging stakeholder needs and technical implementation.

Led designers and frontend developers across sales, marketing, and product design—maintaining quality and on-schedule delivery. Pioneered Photoshop Generator + Smart Object workflows that boosted banner ad output by ~500%, producing multiple sizes simultaneously. Built a white-label multi-brand deployment system with customizable templates; documented processes and trained the team on Adobe CC and evolving dev techniques.