Daan Sistermans

Where Strategy meets the Canvas: Helping brands find their DNA through the Artist Mindset.

Bio: In a world increasingly dominated by spreadsheets and AI, I help organizations rediscover their soul. I am a visual Artist and I operate at the intersection of high-level business strategy and visual imagination.

With over 25 years of experience—including my tenure as CEO and founder of several startups—I understand the mechanics of growth and market positioning. However, I’ve learned that a brand truly moves people when it goes beyond data. That is why I founded Studio Boronski: to help organizations find their true DNA and mission through the power of imagination.

What I bring to the table:
Brand Strategy & Identity: Diving deep into your organization’s ‘Visual Anchors’ to create a story that isn’t just told, but felt.
The Artist Mindset: Using my background as a classically trained artist to break through conventional thinking and solve complex challenges.
Business Design: Practical, high-stakes experience in management and strategy (Red Bull, Grolsch, PitPoint) translated into actionable brand foundations.

I don’t deliver dry reports. I deliver meaningful transformation. Whether you need a sharp brand positioning or a strategic narrative that unites your team, I use the ‘Artist Mindset’ to turn your mission into a resonant reality.