Where Strategy meets the Canvas: Helping brands find their DNA through the Artist Mindset. Bio: In a world increasingly dominated by spreadsheets and AI, I help organizations rediscover their soul. I am a visual Artist and I operate at the intersection of high-level business strategy and visual imagination. With over 25 years of experience—including my tenure as CEO and founder of several startups—I understand the mechanics of growth and market positioning. However, I’ve learned that a brand truly moves people when it goes beyond data. That is why I founded Studio Boronski: to help organizations find their true DNA and mission through the power of imagination. What I bring to the table: Brand Strategy & Identity: Diving deep into your organization's 'Visual Anchors' to create a story that isn't just told, but felt. The Artist Mindset: Using my background as a classically trained artist to break through conventional thinking and solve complex challenges. Business Design: Practical, high-stakes experience in management and strategy (Red Bull, Grolsch, PitPoint) translated into actionable brand foundations. I don't deliver dry reports. I deliver meaningful transformation. Whether you need a sharp brand positioning or a strategic narrative that unites your team, I use the 'Artist Mindset' to turn your mission into a resonant reality.

Daan Sistermans

Where Strategy meets the Canvas: Helping brands find their DNA through the Artist Mindset. Bio: In a world increasingly dominated by spreadsheets and AI, I help organizations rediscover their soul. I am a visual Artist and I operate at the intersection of high-level business strategy and visual imagination. With over 25 years of experience—including my tenure as CEO and founder of several startups—I understand the mechanics of growth and market positioning. However, I’ve learned that a brand truly moves people when it goes beyond data. That is why I founded Studio Boronski: to help organizations find their true DNA and mission through the power of imagination. What I bring to the table: Brand Strategy & Identity: Diving deep into your organization's 'Visual Anchors' to create a story that isn't just told, but felt. The Artist Mindset: Using my background as a classically trained artist to break through conventional thinking and solve complex challenges. Business Design: Practical, high-stakes experience in management and strategy (Red Bull, Grolsch, PitPoint) translated into actionable brand foundations. I don't deliver dry reports. I deliver meaningful transformation. Whether you need a sharp brand positioning or a strategic narrative that unites your team, I use the 'Artist Mindset' to turn your mission into a resonant reality.

Available to hire

Where Strategy meets the Canvas: Helping brands find their DNA through the Artist Mindset.

Bio: In a world increasingly dominated by spreadsheets and AI, I help organizations rediscover their soul. I am a visual Artist and I operate at the intersection of high-level business strategy and visual imagination.

With over 25 years of experience—including my tenure as CEO and founder of several startups—I understand the mechanics of growth and market positioning. However, I’ve learned that a brand truly moves people when it goes beyond data. That is why I founded Studio Boronski: to help organizations find their true DNA and mission through the power of imagination.

What I bring to the table:
Brand Strategy & Identity: Diving deep into your organization’s ‘Visual Anchors’ to create a story that isn’t just told, but felt.
The Artist Mindset: Using my background as a classically trained artist to break through conventional thinking and solve complex challenges.
Business Design: Practical, high-stakes experience in management and strategy (Red Bull, Grolsch, PitPoint) translated into actionable brand foundations.

I don’t deliver dry reports. I deliver meaningful transformation. Whether you need a sharp brand positioning or a strategic narrative that unites your team, I use the ‘Artist Mindset’ to turn your mission into a resonant reality.

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Language

Dutch
Fluent
English
Fluent

Work Experience

Founder at Studio Boronski
January 1, 2023 - Present
Studio Boronski helps organizations find their true story and solve innovation challenges using an artist’s way of thinking.

Education

Master's degree in Law (Drs) at University of Groninge
January 1, 1982 - January 1, 1989
Art Academy, at Nieuwe Akademie Utrecht (NAU)
January 1, 2019 - January 1, 2024
Secondary courses Visual Arts at Final Cut Pro, Procreate (online), Model Painting (Concordia), Expression (Eric Lemmens)
February 5, 2026 - February 5, 2026
Secondary Business courses at The Brandgym, Nyenrode, LBS, INSEAD, IMD, Krauthammer, De Baak
February 5, 2026 - February 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Life Sciences, Energy & Utilities