The Finders Keepers

The Finders Keepers — Brand Identity Redesign

The Finders Keepers is one of Australia’s leading independent design markets. They needed a brand identity that could grow with them — flexible enough to roll out across multiple markets, and built for longevity.

The challenge

The existing identity lacked the flexibility to scale. As the markets expanded into new cities and formats, the brand needed a visual language that could adapt without losing coherence.

The approach

The new identity system established a clear visual language with room to breathe — one that could stretch across formats, platforms, and applications while remaining distinctly Finders Keepers.

The result

67% increase in presale volumes year-on-year — a measure of how strongly the refreshed brand connected with their audience before doors even opened.
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