Wayahead Social Content
Surej Sidhu
Published
Wayahead — Social Media Content
Wayahead is a mental health organisation providing information and support for young
Australians. The brief was to create ongoing social content that felt accessible and
informative — offering a starting point for individuals seeking support or wanting to
learn more about mental health services, while handling sensitive subject matter with
clarity and care.
The challenge
Wayahead needed a more consistent and engaging social presence to better connect with
younger audiences. The existing brand guidelines covered core colour and typography,
but hadn’t been developed to suit the specific demands of social channels.
The approach
Working from the existing brand guidelines, I expanded the visual system to better
support social content — developing a more creative visual direction to improve
engagement while remaining accessible and appropriate for the subject matter. The
result was a flexible social system that could be applied and built on over time.
The result
The social content supported steady growth in Wayahead’s following and helped build
a more consistent presence across digital channels — providing younger audiences with
approachable entry points into Wayahead’s services, and helping reduce barriers to
awareness and engagement over time.