I'm a senior designer with 8+ years of design, focused on art direction, brand-building, UX/UI and high impact marketing content. 4+ years design experience at B2B/B2C performance marketing agencies. Proven success designing and executing cross-platform creative solutions that drive measurable results and enable data-backed strategic decisions. Highly capable in fintech-adjacent consumer finance experiences. Proficient in applying design principles, directing creative teams, and collaborating with cross-functional partners to solve complex creative challenges. Highly proficient in Figma and Adobe Creative Suite. Experience with Google Analytics and Optimizely.…

Shashi Wigley

I'm a senior designer with 8+ years of design, focused on art direction, brand-building, UX/UI and high impact marketing content. 4+ years design experience at B2B/B2C performance marketing agencies. Proven success designing and executing cross-platform creative solutions that drive measurable results and enable data-backed strategic decisions. Highly capable in fintech-adjacent consumer finance experiences. Proficient in applying design principles, directing creative teams, and collaborating with cross-functional partners to solve complex creative challenges. Highly proficient in Figma and Adobe Creative Suite. Experience with Google Analytics and Optimizely.…

Available to hire

I’m a senior designer with 8+ years of design, focused on art direction, brand-building, UX/UI and high impact marketing content. 4+ years design experience at B2B/B2C performance marketing agencies.

Proven success designing and executing cross-platform creative solutions that drive measurable results and enable data-backed strategic decisions. Highly capable in fintech-adjacent consumer finance experiences.

Proficient in applying design principles, directing creative teams, and collaborating with cross-functional partners to solve complex creative challenges.

Highly proficient in Figma and Adobe Creative Suite. Experience with Google Analytics and Optimizely.

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Language

English
Fluent

Work Experience

Senior Designer at Rakuten Rewards
April 1, 2024 - October 30, 2025
Directed visual design and onboarding journey for the Interac e-Transfer payment option; drove 19,232 members to switch within 15 days with strong adoption and seamless UX. Facilitated cross-functional MVP workshops validating core assumptions for upcoming sprints. Collaborated with creative, engineering, and product teams to maintain and evolve the Rakuten brand across platforms. Developed marketing collateral and assets for brands such as Sephora, Under Armour, Mejuri, and Adidas.
Designer at Rakuten Rewards
April 1, 2024 - April 1, 2024
Led the creation of comprehensive design systems and automated website asset templates (EN/FR) to ensure visual consistency and increase team efficiency, reducing output time by 25%. Redesigned the Scene+ Rakuten Sign Up and 'How it Works' pages, and refreshed Rakuten.ca secondary pages to create four additional placements, increasing sales opportunities through strategic visual design.
Graphic Designer at Ryan Design International
September 1, 2021 - September 1, 2021
Designed digital and print creative for real estate campaigns across web, social, signage, and marketing collateral. Collaborated with marketing and programming teams to design a virtual sales office (VSO) for clients; the VSO increased bookings (approximately 1200 appointments within 8 minutes) for Cachet Homes’ Erin Glen Community launch.
Freelancer at Wigley Creative Studio
March 1, 2019 - March 1, 2019
Designed logos, icons, illustrations, e-blasts, motion graphics, and social content for clients including DSW–Townshoes and Junction Fitness.
Designer at Rakuten Rewards
April 30, 2024 - April 30, 2024
Led the creation of design systems and automated website asset templates, developed in English and French, to ensure visual consistency and reduce output time by 25%. Re-designed the Scene+ Rakuten Sign Up and How It Works pages to improve user understanding. Re-designed Rakuten.ca secondary pages to create additional placements, increasing sales opportunities through strategic visual design.
Graphic Designer at Ryan Design International
September 30, 2021 - September 30, 2021
Real estate advertising agency: Designed digital and print creative for campaigns across web, social, signage, and marketing collateral. Collaborated with marketing and programming teams to design a virtual sales office (VSO) for clients, resulting in a 60% increase in bookings (1,200 appointments within 8 minutes) for Cachet Homes’ Erin Glen Community launch.
Freelancer at Wigley Creative Studio
March 31, 2019 - March 31, 2019
Designed logos, icons, illustrations, e-blasts, motion graphics, and social content for clients such as DSW–Townshoes and Junction Fitness.
Freelance Designer at Wigley Creative Studio
March 1, 2019 - March 1, 2019
Designed logos, icons, illustrations, e-blasts, motion graphics, and social content for clients such as DSW–Townshoes and Junction Fitness.

Education

Diploma in Art and Design at George Brown College
January 7, 2013 - August 14, 2015

Qualifications

User Experience Certificate - University pf Toronto
February 3, 2025 - October 30, 2025

Industry Experience

Software & Internet, Financial Services, Retail, Media & Entertainment, Real Estate & Construction, Professional Services
    paper Design Portfolio

    I’ve been crafting visual stories and digital experiences across diverse industries. From brand identities to motion magic and intuitive UX/UI, I love turning ideas into engaging realities. Dive in and see what we can create together! https://www.twine.net/signin