Hi, I'm Emmanuel Obike Melody, a dynamic Social Media Manager and Shopify Growth Specialist with 5+ years helping brands increase visibility and eCommerce sales. I specialize in Shopify optimization, high-converting content, and data-driven campaigns across Instagram, TikTok, Facebook, and Google. I love automating processes, analyzing results, and telling compelling brand stories to generate leads and build engaged communities worldwide.\n\nHi there! From startups to established brands, I partner with cross-functional teams to maximize ROI, streamline workflows, and scale profitable growth. If you're looking to turn creative ideas into measurable results through smart content, conversion-focused pages, and marketing automation, let's connect.

EMMANUEL OBIKE MELODY

Hi, I'm Emmanuel Obike Melody, a dynamic Social Media Manager and Shopify Growth Specialist with 5+ years helping brands increase visibility and eCommerce sales. I specialize in Shopify optimization, high-converting content, and data-driven campaigns across Instagram, TikTok, Facebook, and Google. I love automating processes, analyzing results, and telling compelling brand stories to generate leads and build engaged communities worldwide.\n\nHi there! From startups to established brands, I partner with cross-functional teams to maximize ROI, streamline workflows, and scale profitable growth. If you're looking to turn creative ideas into measurable results through smart content, conversion-focused pages, and marketing automation, let's connect.

Available to hire

Hi, I’m Emmanuel Obike Melody, a dynamic Social Media Manager and Shopify Growth Specialist with 5+ years helping brands increase visibility and eCommerce sales. I specialize in Shopify optimization, high-converting content, and data-driven campaigns across Instagram, TikTok, Facebook, and Google. I love automating processes, analyzing results, and telling compelling brand stories to generate leads and build engaged communities worldwide.\n\nHi there! From startups to established brands, I partner with cross-functional teams to maximize ROI, streamline workflows, and scale profitable growth. If you’re looking to turn creative ideas into measurable results through smart content, conversion-focused pages, and marketing automation, let’s connect.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Language

English
Fluent
French
Intermediate
Spanish; Castilian
Beginner
German
Intermediate

Work Experience

Digital Marketing Specialist at TheTechMel Agency
September 1, 2023 - Present
Lead the digital growth division, building data-driven marketing systems, AI-powered automation, and conversion-centric strategies. Achievements include delivering an average 40% revenue uplift, deploying AI-powered engagement agents reducing manual response time by 70%, revamping funnels with segmentation and A/B testing increasing ROI by 3.5x, designing automation frameworks integrating SEO, email, and paid traffic, and scaling brand visibility through optimized Google, Meta, and LinkedIn Ads campaigns.
Digital Marketing Strategist (E-commerce & Growth) at ShopLink Africa
July 1, 2023 - Present
Develop scalable marketing systems for online sellers and buyers, increasing monthly online sales by 38%, boosting organic traffic by 120% in 6 months, introducing AI-powered chatbots reducing abandoned cart rates by 25%, and managing cross-channel campaigns with significant engagement growth.
Digital Marketing Strategist (E-commerce & Growth) at ShopLink Africa
July 1, 2023 - Present
Developed scalable marketing systems driving growth for online sellers and buyers. Achievements: increased monthly online sales by 38%, boosted organic website traffic by 120% in 6 months via SEO and content strategy, introduced AI-powered chatbots reducing abandoned cart rates by 25%, managed cross-channel campaigns (Google, Facebook, Instagram, Klaviyo) with 45% engagement growth.
Email Marketing Specialist (B2B & SaaS) at CloudReach Digital
September 12, 2022 - November 6, 2024
At CloudReach Digital, a B2B-focused marketing agency serving SaaS and tech companies, I developed and managed data-driven email marketing strategies designed to generate qualified leads, nurture client relationships, and accelerate deal conversions.
Freelance Social Media & Shopify Marketing Specialist at Remote | Global Clients
January 1, 2020 - Present
Scaled Shopify stores through tailored marketing strategies, conversion-focused product pages, and paid ad campaigns. Managed social media accounts (Instagram, TikTok, Facebook) with engaging content calendars, community interaction, and growth strategies. Developed and executed email automation flows in Klaviyo/Mailchimp to boost retention and repeat purchases. Designed brand-aligned landing pages and optimized sales funnels to increase lead generation and conversions.
Social Media Manager at GitPlug Technologies
February 1, 2024 - Present
Created and managed social content (Reels, carousels, captions, DMs) tailored for a tech-driven audience. Increased engagement by building interactive campaigns and nurturing online developer communities. Streamlined client communications with response templates and DM frameworks that accelerated lead conversion. Leveraged analytics to refine content strategy and ensure consistent brand messaging.
Marketing Associate at BES Industrial Development
July 1, 2024 - October 13, 2025
Developed B2B outreach campaigns targeting African eCommerce and logistics partners. Produced competitive market analyses and content briefs that informed product positioning. Crafted value propositions and messaging strategies for international partnerships. Coordinated with cross-functional teams to adapt marketing campaigns for regional markets.
Freelance Shopify Website Designer & Store Developer at Remote | Global Clients
January 1, 2024 - October 13, 2025
Designed conversion-driven Shopify websites with optimized layouts and UX-focused copy. Produced SEO-friendly product descriptions and landing page content to boost organic visibility and CRO. Implemented upsells, app integrations, and technical briefs to support store growth and automation. Provided consulting on pricing, monetization strategies, and niche positioning for eCommerce entrepreneurs.

Education

Bachelor’s Degree in Marketing at University of Lagos
September 1, 2017 - July 1, 2021
Bachelor’s Degree in Marketing at University of Lagos
September 1, 2017 - July 1, 2021
Bachelor of Arts in Mass Communication at University of Lagos, Nigeria
January 1, 2019 - January 1, 2021
Bachelor of Arts in Mass Communication at National Open University of Nigeria
January 1, 2013 - January 1, 2017

Qualifications

Google Analytics 4 (GA4) Certification
January 10, 2025 - October 12, 2025
Strong command of campaign tracking, data analysis, and conversion optimization.
HubSpot Email Marketing Certification
February 11, 2024 - July 5, 2025
Validated skills in email segmentation, workflow automation, A/B testing, and CRM integration.
Google Digital Marketing & E-commerce
January 1, 2023 - October 13, 2025
Meta Blueprint – Facebook & Instagram Ads
January 1, 2023 - October 13, 2025
Email Marketing & Automation
January 1, 2024 - October 13, 2025
Sales Funnel Strategy
January 1, 2024 - October 13, 2025
Canva for Marketers
January 1, 2023 - October 13, 2025
Shopify for Beginners
January 1, 2023 - October 13, 2025

Industry Experience

Professional Services, Other, Financial Services, Education, Software & Internet, Retail, Media & Entertainment