Available to hire
I am a dynamic, entrepreneurial head of ecommerce with up-to-date fluency in ecommerce technologies, online media and technology trends. I have extensive experience working with leading brands from luxury to mass market, delivering world-class customer experiences and ecommerce performance. I excel at managing and developing high performing teams and have a strong track record of delivering business growth.
I provide comprehensive SEO services to enhance website visibility, improve rankings, and drive organic traffic. Throughout my career, I have taken complete ownership of PPC, social media, and affiliate marketing channels, managing budgets efficiently and consistently improving ROAS and other key performance metrics.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist at Shades Dancewear
September 1, 2024 - September 21, 2024Working one day a week on contract, responsible for the complete setup of all PPC, social media, and Affiliate marketing phases, including tracking and campaign setup. Manage the digital marketing budget autonomously and efficiently, and report against agreed KPIs on daily, weekly, monthly, quarterly, and yearly timelines. The brand focuses on inclusive dancewear embracing ethnicity and empowering diversity.
Digital Marketing Manager at O Pioneer’s
April 1, 2024 - June 7, 2024Contract role one day per week managing marketing channels and increasing ROAS from 4 to 8.5. Responsible for handling all SEO services to enhance website visibility, improve rankings, and drive organic traffic. The business specializes in beautifully crafted Liberty print dresses made in small runs in the UK.
Digital Consultant at Isabel Mann’s
April 1, 2021 - June 7, 2024Contracted half day per week, responsible for full setup of PPC and social media campaigns from tracking to campaign setup. Manage the digital marketing budget autonomously and produce reports against KPIs across daily, weekly, monthly, quarterly, and yearly intervals. The brand produces high-end, seasonless reversible clothing sustainably made in London.
Digital Consultant at Exton Park
February 1, 2023 - June 7, 2024Contracted one day a week to handle all SEO services to improve website visibility, rankings, and organic traffic for an award-winning English Sparkling Wine producer based in Hampshire.
Head of PPC/Social Media/Affiliates at Rockahula Kids
August 1, 2023 - March 31, 2024Managed PPC, social media, and affiliate marketing part-time (2 days a week) on contract, focusing on a boutique accessory brand for children emphasizing playful, bright, and beautiful products.
Digital Consultant at Beauty Crop/Beautaniq Beauty
October 1, 2021 - December 31, 2023Held complete ownership of all marketing channels including PPC, social media, and affiliates, improving ROAS from 2 to 9. Worked alongside Marketing Director and CRM Manager to develop brand presence on platforms such as YouTube and Pinterest, leveraging retention data to enhance paid social targeting and personalized messaging.
Head of PPC/Social Media/Affiliates at Skin Brands
July 1, 2022 - February 28, 2023Brought in to review all marketing channels, address poor results and optimize Q4 2022 marketing efforts. Brands under management included Revitalash, The Skin Experts, ProLon, and Synergie Skin. Role involved PPC, social media, and affiliate marketing management.
Interim Marketing Director at Soopa Pets
October 1, 2021 - June 30, 2022Contract role three days a week focusing on marketing direction for a nutritious dog treats brand. Responsibilities included strategic marketing planning for a company with turnover of £600k.
Interim Marketing Director/Project Manager at Christopher Kane
July 1, 2021 - December 31, 2023Contract position managing marketing projects part-time (3 days per week) for a luxury fashion brand, achieving increasing turnover from £1.5M in 2019 to a £2.2M forecast for 2021.
Interim Marketing Director at Luca Faloni
January 1, 2021 - November 30, 2021Two days per week contract focused on marketing leadership, driving brand growth from £2.5M in 2019 to a forecast of £4.2M in 2021.
Digital Consultant/Project Management at Simmi Shoes
February 1, 2020 - June 30, 2022Managed PPC profile and improved ROAS by over 60%, expanding the brand worldwide during a part-time contract. Responsible for revamping PPC strategies for the footwear brand delivering latest trends at affordable prices.
Marketing Director at Beauty Boulevard
January 1, 2021 - May 31, 2021Contract director overseeing marketing for a makeup brand, driving turnover of £1.5M in 2020 during a brief contract period.
Head of PPC/Social Media/Affiliates at Make Up Academy
December 1, 2019 - January 31, 2021Managed PPC, social media, and affiliate marketing for a makeup brand, growing turnover from £1.2M in 2019 to a forecast of £1.9M in 2020.
Interim Head of PPC/Social Media/Project Management at Brand Architekts
January 1, 2020 - December 31, 2020Contract role managing marketing for several skincare and beauty brands, driving growth from a turnover of £1.7M in 2019 to a forecast of £3.5M in 2020.
Head of Online E commerce Project Manager at Abigail Ahern
March 1, 2018 - July 31, 2020Contract role from March 2018 to July 2020 managing online ecommerce projects and marketing strategy. Contributed to turnover growth from £1.5M in 2019 to a forecast of £2.5M in 2020.
Digital Marketing Specialist at Shades Dancewear
September 1, 2024 - PresentWorked one day a week on contract, managing the complete setup of PPC, social media, and affiliate campaigns from tracking to launch. Managed digital marketing budgets autonomously and reported against agreed KPIs on various intervals. The brand focuses on inclusive dancewear that embraces ethnicity and diversity.
Digital Marketing Manager at O Pioneer's
April 1, 2024 - PresentManaged all marketing channels, increasing overall ROAS from 4 to 8.5. Delivered SEO services to enhance visibility, improve rankings, and drive organic traffic for this Liberty print dresses brand, known for vintage-inspired and UK-made fashion.
Digital Consultant at Isabel Mann's
April 1, 2021 - PresentContracted half a day a week managing PPC and social campaigns from tracking to launch. Autonomously managed the digital marketing budget and reported against KPIs regularly. Supported growth of a sustainable, high-end reversible clothing brand made in London with increasing turnover over three years.
Digital Consultant at Exton Park
February 1, 2023 - PresentDelivered SEO services to enhance website visibility and boost organic traffic for an award-winning English sparkling wine producer. Contracted one day a week on an ongoing basis.
Head of PPC/Social Media/Affiliates at Rockahula Kids
March 31, 2024 - July 24, 2025Managed PPC, social media, and affiliate marketing for a boutique kids' accessories brand during a contract of two days a week, ending March 2024.
Digital Consultant at Beauty Crop/Beautaniq Beauty
December 31, 2023 - July 24, 2025Handled full ownership of PPC, social media, and affiliate marketing channels, improving ROAS from 2 to 9. Collaborated with the Marketing Director to develop presence on platforms like YouTube and Pinterest and worked alongside the CRM Manager to synergistically use retention data for cross-channel targeting and messaging personalization.
Head of PPC/Social Media/Affiliates at Skin brands
February 28, 2023 - July 24, 2025Contracted four days a week to review all marketing channels, overturn poor results, and focus on Q4 2022 for multiple skincare brands including Revitalash and Synergie Skin.
Interim Marketing Director at Soopa Pets
June 30, 2022 - July 24, 2025Led marketing direction for a nutritious dog treat brand. Contracted three days a week and supported growth with a turnover of £600k during 2021.
Interim Marketing Director/Project Manager at Christopher Kane
December 31, 2023 - July 24, 2025Contracted three days a week managing marketing and projects for the luxury fashion brand. Helped grow turnover from 2019 to 2021.
Interim Marketing Director at Luca Faloni
November 30, 2021 - July 24, 2025Managed marketing strategy and execution on a contract basis two days a week, contributing to the growth of this men's luxury fashion brand.
Digital Consultant/Project Management at Simmi Shoes
June 30, 2022 - July 24, 2025Revamped PPC profile, improving ROAS by over 60% and expanding worldwide presence. Contracted two days a week for over two years.
Marketing Director at Beauty Boulevard
May 31, 2021 - July 24, 2025Led the marketing efforts for five months in early 2021 for this makeup brand with a turnover of £1.5 million.
Head of PPC/Social Media/Affiliates at Make Up Academy
January 31, 2021 - July 24, 2025Managed PPC, social, and affiliate marketing for a leading UK makeup brand from late 2019 to early 2021.
Interim Head of PPC/Social Media/Project Management at Brand Architekts
December 31, 2020 - July 24, 2025Handled marketing and project management for multiple skincare brands, overseeing growth in 2019 and 2020 forecasts.
Head of Online Ecommerce Project Manager at Abigail Ahern
July 31, 2020 - July 24, 2025Managed ecommerce operations and projects for a branded homeware company, contributing to growth from £1.5 million in 2019 to a forecast of £2.5 million in 2020.
Digital Marketing Specialist at Shades Dancewear
September 1, 2024 - PresentResponsible for complete setup of all PPC, social media, and affiliate campaigns including first phase tracking and campaign setup. Manage the digital marketing budget autonomously and efficiently. Report against agreed KPIs daily, weekly, monthly, quarterly, and yearly.
Digital Marketing Manager at O Pioneer’s
April 1, 2024 - PresentManage all marketing channels leading to an increase in ROAS from 4 to 8.5. Handle all SEO services to improve website visibility, rankings, and drive organic traffic for Liberty print dresses brand.
Digital Consultant at Isabel Mann’s
April 1, 2021 - PresentComplete setup of all PPC and social campaigns from initial tracking to campaign launch. Manage budgets autonomously and report on agreed KPIs on multiple timeframes to support sustainable fashion brand growth.
Digital Consultant at Exton Park
February 1, 2023 - PresentProvide SEO services to enhance website visibility, improve rankings, and increase organic traffic for an award-winning English sparkling wine producer.
Head of PPC/Social Media/Affiliates at Rockahula Kids
March 31, 2024 - July 24, 2025Managed PPC, social media, and affiliate marketing for a boutique accessory brand for kids, focusing on brand visibility and engagement across digital channels.
Digital Consultant at Beauty Crop/Beautaniq Beauty
December 31, 2023 - July 24, 2025Owned all marketing channels, including PPC, social, and affiliates, improving overall ROAS from 2 to 9. Collaborated with the Marketing Director to develop the brand on YouTube and Pinterest, and worked with the CRM Manager to use retention data for targeted social messaging.
Head of PPC/Social Media/Affiliates at Skin Brands
February 28, 2023 - July 24, 2025Oversaw marketing channels and improved underperforming results with a focus on Q4 2022 across several skincare and beauty brands.
Interim Marketing Director at Soopa Pets
June 30, 2022 - July 24, 2025Directed marketing strategies and initiatives for a pet treats brand, handling projects with a focus on nutrition and taste appeal.
Interim Marketing Director / Project Manager at Christopher Kane
December 31, 2023 - July 24, 2025Managed marketing projects and interim marketing direction for the luxury fashion brand Christopher Kane, contributing to steady turnover growth.
Interim Marketing Director at Luca Faloni
November 30, 2021 - July 24, 2025Provided interim marketing leadership that supported turnover growth for this fashion brand.
Digital Consultant / Project Management at Simmi Shoes
June 30, 2022 - July 24, 2025Revamped PPC profiles dramatically, improving ROAS by over 60% and expanding worldwide presence for the footwear brand.
Marketing Director at Beauty Boulevard
May 31, 2021 - July 24, 2025Led marketing initiatives for the beauty brand Beauty Boulevard supporting a £1.5 million turnover.
Head of PPC/Social Media/Affiliates at Make Up Academy
January 31, 2021 - July 24, 2025Oversaw PPC, social media, and affiliate marketing channels.
Interim Head of PPC/Social Media/Project Management at Brand Architekts
December 31, 2020 - July 24, 2025Managed PPC, social media, and project management for multiple skincare brands to improve marketing performance.
Head of Online Ecommerce Project Manager at Abigail Ahern
July 31, 2020 - July 24, 2025Led online ecommerce projects contributing to turnover growth.
Education
O Level at Raines Foundation School Arbour Square, Stepney Green, E110
January 1, 1980 - December 31, 1987BSc at London school of Economics W1
January 1, 1988 - December 31, 1991O Levels at Raines Foundation School Arbour Square, Stepney Green
January 1, 1980 - December 31, 1987BSc at London School of Economics
January 1, 1988 - December 31, 1991O Levels at Raines Foundation School Arbour Square, Stepney Green
January 1, 1980 - December 31, 1987BSc at London School of Economics
January 1, 1988 - December 31, 1991Qualifications
Industry Experience
Retail, Consumer Goods, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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