I'm a designer and strategist who uses a background in psychology to figure out what actually makes people click. I build creative systems based on how people think and behave. My work is a mix of structured digital design and a hands-on, analogue approach, focused on creating clear, purposeful content that hits performance goals without losing a premium brand feel.…

Teodora Demian

I'm a designer and strategist who uses a background in psychology to figure out what actually makes people click. I build creative systems based on how people think and behave. My work is a mix of structured digital design and a hands-on, analogue approach, focused on creating clear, purposeful content that hits performance goals without losing a premium brand feel.…

Available to hire

I’m a designer and strategist who uses a background in psychology to figure out what actually makes people click. I build creative systems based on how people think and behave.

My work is a mix of structured digital design and a hands-on, analogue approach, focused on creating clear, purposeful content that hits performance goals without losing a premium brand feel.

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Language

English
Fluent
Romanian, Moldavian, Moldovan
Fluent
German
Beginner

Work Experience

Designer at Hackney Council, London
August 1, 2024 - Present
Designed accessible print and digital communications for diverse communities; translated complex guidance into clear, readable layouts that balance tone, clarity, and inclusivity; ensured designs adhered to brand, accessibility, and content guidelines while remaining visually engaging; collaborated with teams and stakeholders to clarify briefs, manage feedback, and deliver high-quality materials efficiently; prepared artwork for print and digital distribution, ensuring technical accuracy and consistency across formats.
Design Intern at Hackney Council, London
July 1, 2024 - August 31, 2024
Collaborated with Culture and Communications teams to develop visual assets for public-facing campaigns, including a major local carnival; supported photography and video content production, ensuring materials were ready for digital and print use; built strong working relationships through clear communication and reliable delivery of design work.
Insurance Specialist at Cazoo Ltd, London
August 1, 2022 - May 31, 2024
Managed 5+ projects simultaneously, collaborating with internal and external stakeholders to ensure successful implementation; conducted market research and competitive analysis, effectively presenting findings and value propositions to stakeholders; developed and delivered training materials, optimising processes and enhancing team performance.
Senior Operation Executive at Drover Ltd, London
October 1, 2018 - October 31, 2019
Led cross-functional operational initiatives, improving process efficiency and delivery timelines; coordinated projects with internal teams and external partners, ensuring alignment with strategic goals and brand standards.
Hair Stylist at London
September 1, 2012 - August 31, 2018
Provided client-focused hair styling services in a fast-paced environment; built rapport with clients, recommended styles, and maintained high standards of cleanliness and safety over six years.
Designer at Hackney Council
August 1, 2024 - Present
Designed accessible print and digital communications for diverse communities. Translated complex guidance into clear, readable layouts that balance tone, clarity, and inclusivity. Ensured designs adhered to brand, accessibility, and content guidelines while remaining visually engaging. Collaborated with teams and stakeholders to clarify briefs, manage feedback, and deliver high-quality materials efficiently. Prepared artwork for print and digital distribution, ensuring technical accuracy and consistency across formats.
Design Intern at Hackney Council
July 1, 2024 - August 1, 2024
Collaborated with Culture and Communications teams to develop visual assets for public-facing campaigns, including a major local carnival. Supported photography and video content production, ensuring materials were ready for digital and print use. Built strong working relationships through clear communication and reliable delivery of design work.
Insurance Specialist at Cazoo Ltd
August 1, 2022 - June 1, 2024
Managed 5+ projects simultaneously, collaborating with internal and external stakeholders to ensure successful implementation. Conducted market research and competitive analysis, effectively presenting bindings and value propositions to stakeholders. Developed and delivered training materials, optimising processes and enhancing team performance.
Senior Customer Support Specialist at Cazoo Ltd
March 1, 2021 - August 1, 2022
Senior Operational Executive at Drover Ltd
September 1, 2019 - March 1, 2021
Operational Executive at Drover Ltd
October 1, 2018 - September 1, 2019
Hair Stylist
September 1, 2012 - September 1, 2018

Education

Advanced After Effects at Capital City College, London
February 1, 2026 - March 22, 2026
Intermediate at Capital City College, London
November 1, 2024 - February 1, 2025
Animation with Blender at Capital City College, London
April 1, 2025 - May 1, 2025
Photoshop - Intermediate at Capital City College, London
November 1, 2024 - February 1, 2025
After Effects - Intermediate at Capital City College, London
November 1, 2024 - February 1, 2025
Photoshop - Intermediate at Capital City College, London
November 1, 2024 - February 1, 2025
Design Future Graphic Design at Capital City College, London
May 1, 2024 - June 1, 2024
Design Future Graphic Design at Capital City College, London
May 1, 2024 - June 1, 2024
Animation with Blender at Capital City College, London
April 1, 2025 - May 1, 2025
BA (Hon) 2:1, Psychology at University of Bucharest
January 1, 2009 - December 31, 2012
After Effects - Advanced at Capital City College, London
February 1, 2026 - April 9, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Media & Entertainment, Professional Services, Education, Software & Internet
    uniE608 2D Visual identity and corporate animation created for an internal council campaign.
    2D Visual identity and corporate animation created for an internal council campaign.…
    uniE608 Character Animation - Frame by Frame 2D Animation
    A short cat animation exploring movement, timing and small details that bring the character to life. animator 2DAnimation Illustrator AfterEffects framebyframe…
    uniE608 e 2D Animation Frame by Fram - Animated sequence of a playful, retro-inspired character
    The original assets were illustrated in Photoshop and imported into After Effects for the initial composition. Frame-by-frame animation was developed in Adobe Animate, with each sequence rendered and brought back into After Effects. The final loop was completed using posterised time and a reversed animation sequence to create a seamless, rhythmic loop. animator illustrator animate aftereffects 2Danimation characteranimation…
    uniE608 2D Illustration and Subtle Animation
    2D vector illustration and subtle motion in After Effects, exploring everyday, ordinary moments.…
    uniE608 Frame by frame Photoshop 2D Animation
    Frame by frame Photoshop 2D Animation All Alike explores the calm, joyful moments that come from enjoying a beverage. The idea focuses on simple daily rituals: coffee, tea and matcha, the calm feeling they offer, and how they bring us together.…
    uniE608 2D Animation exploration with AI generated contents
    The challenge was to gather all the necessary assets using only AI, and then shape them using tools like Photoshop and After Effects. For this project, I used Adobe Firefly. The idea began with a strangely shaped house I once dreamed of at the start of my creative journey, which I later painted. Although the dream itself felt surreal and slightly unsettling, when I woke up, I realised the house had an interesting shape. This project explores how things can appear darker or more intense in the absence of light. What seems heavy or uncertain at night often shifts in daylight, revealing a different, softer perspective. AI AITools FireFly AfterEffects Photoshop…