I’m a designer and strategist who uses a background in psychology to figure out what actually makes people click. I build creative systems based on how people think and behave, blending structured digital design with a hands-on, analogue approach. My work focuses on creating clear, purpose-driven content that hits performance goals without losing a premium brand feel. I organise projects through visual systems, design accessibility in mind, and collaborate across teams to translate briefs into high-quality materials.

Teodora Demian

I’m a designer and strategist who uses a background in psychology to figure out what actually makes people click. I build creative systems based on how people think and behave, blending structured digital design with a hands-on, analogue approach. My work focuses on creating clear, purpose-driven content that hits performance goals without losing a premium brand feel. I organise projects through visual systems, design accessibility in mind, and collaborate across teams to translate briefs into high-quality materials.

Available to hire

I’m a designer and strategist who uses a background in psychology to figure out what actually makes people click. I build creative systems based on how people think and behave, blending structured digital design with a hands-on, analogue approach.

My work focuses on creating clear, purpose-driven content that hits performance goals without losing a premium brand feel. I organise projects through visual systems, design accessibility in mind, and collaborate across teams to translate briefs into high-quality materials.

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Language

English
Fluent

Work Experience

Designer at Hackney Council, London
August 1, 2024 - Present
Designed accessible print and digital communications for diverse communities; translated complex guidance into clear, readable layouts that balance tone, clarity, and inclusivity; ensured designs adhered to brand, accessibility, and content guidelines while remaining visually engaging; collaborated with teams and stakeholders to clarify briefs, manage feedback, and deliver high-quality materials efficiently; prepared artwork for print and digital distribution, ensuring technical accuracy and consistency across formats.
Design Intern at Hackney Council, London
July 1, 2024 - August 31, 2024
Collaborated with Culture and Communications teams to develop visual assets for public-facing campaigns, including a major local carnival; supported photography and video content production, ensuring materials were ready for digital and print use; built strong working relationships through clear communication and reliable delivery of design work.
Insurance Specialist at Cazoo Ltd, London
August 1, 2022 - May 31, 2024
Managed 5+ projects simultaneously, collaborating with internal and external stakeholders to ensure successful implementation; conducted market research and competitive analysis, effectively presenting findings and value propositions to stakeholders; developed and delivered training materials, optimising processes and enhancing team performance.
Senior Operation Executive at Drover Ltd, London
October 1, 2018 - October 31, 2019
Led cross-functional operational initiatives, improving process efficiency and delivery timelines; coordinated projects with internal teams and external partners, ensuring alignment with strategic goals and brand standards.
Hair Stylist at London
September 1, 2012 - August 31, 2018
Provided client-focused hair styling services in a fast-paced environment; built rapport with clients, recommended styles, and maintained high standards of cleanliness and safety over six years.

Education

Advanced After Effects at Capital City College, London
February 1, 2026 - March 22, 2026
Intermediate at Capital City College, London
November 1, 2024 - February 1, 2025
BA (Hon) 2:1, Psychology at University of Bucharest
January 1, 2009 - December 31, 2012
Animation with Blender at Capital City College, London
April 1, 2025 - May 1, 2025
Photoshop - Intermediate at Capital City College, London
November 1, 2024 - February 1, 2025
Design Future Graphic Design at Capital City College, London
May 1, 2024 - June 1, 2024
BA (Honours) Psychology at University of Bucharest
January 1, 2009 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Media & Entertainment, Professional Services