Hi, I’m Tess Snelleman, founder of Resonance Marketing© focused on helping conscious entrepreneurs and businesses connect with their dream clients by building authentic, purpose-driven brands. I lead strategic branding, marketing, and creative work to help organizations communicate their mission with clarity and resonance, while fostering lasting relationships with their audiences. With 15 years of marketing experience, I’ve lived in 6 countries, traveled to over 50 destinations, and spent years building startups, scale-ups, and global marketing teams, from high-profile personalities to startup ventures with no budget. I’ve founded 7 businesses, and I’ve led dual roles at TTC and the ThreadRight Foundation to advance luxury travel brands and sustainability initiatives, always aiming to create meaningful impact through honest, human-centered communications. For more information visit _Website not available. Sign in: https://www.twine.net/signup_…

Tess Snelleman

5.0 (1 review)

Hi, I’m Tess Snelleman, founder of Resonance Marketing© focused on helping conscious entrepreneurs and businesses connect with their dream clients by building authentic, purpose-driven brands. I lead strategic branding, marketing, and creative work to help organizations communicate their mission with clarity and resonance, while fostering lasting relationships with their audiences. With 15 years of marketing experience, I’ve lived in 6 countries, traveled to over 50 destinations, and spent years building startups, scale-ups, and global marketing teams, from high-profile personalities to startup ventures with no budget. I’ve founded 7 businesses, and I’ve led dual roles at TTC and the ThreadRight Foundation to advance luxury travel brands and sustainability initiatives, always aiming to create meaningful impact through honest, human-centered communications. For more information visit _Website not available. Sign in: https://www.twine.net/signup_…

Available to hire

Hi, I’m Tess Snelleman, founder of Resonance Marketing© focused on helping conscious entrepreneurs and businesses connect with their dream clients by building authentic, purpose-driven brands. I lead strategic branding, marketing, and creative work to help organizations communicate their mission with clarity and resonance, while fostering lasting relationships with their audiences.

With 15 years of marketing experience, I’ve lived in 6 countries, traveled to over 50 destinations, and spent years building startups, scale-ups, and global marketing teams, from high-profile personalities to startup ventures with no budget. I’ve founded 7 businesses, and I’ve led dual roles at TTC and the ThreadRight Foundation to advance luxury travel brands and sustainability initiatives, always aiming to create meaningful impact through honest, human-centered communications.

For more information visit Website not available. Sign in: https://www.twine.net/signup

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Language

English
Fluent
Dutch
Advanced
French
Advanced

Work Experience

Founder & Fractional CMO at Resonatess - Tess Snelleman Consulting
January 1, 2025 - Present
I founded Resonatess to help entrepreneurs and businesses build brands that truly resonate, blending authentic storytelling with strategic marketing systems. One of my clients, Mr. Ribs, now runs a 6-figure business working just two days a week, thanks to the Resonance Marketing© framework I implemented, which now operates on autopilot. I’ve served as Fractional CMO for Amoria Stars, building their luxury real estate and wellbeing brand from scratch, and led marketing and brand development projects for Somatic Stretch, Fractal Anatomy, Geophilia, Mike Ferrante Leadership & Consulting, Echos and Roots, and RadarRadar, where I drove content initiatives, sales support, brand clarity, Social Media and SEO across their digital presence. I also contribute to Rotary Club France, supporting marketing and communication initiatives. Additionally, I mentor selected solopreneurs each quarter, teaching them to grow resonant, purpose-driven businesses that connect authentically with their audience and achieve sustainable growth. More information on www.resonatess.ch
CMO at The International Space Federation
October 1, 2023 - December 31, 2024
Department Building & Leadership: Built the marketing department from scratch, including recruiting, training, and managing a dynamic global team. Change Management: Led the transformation of the Federation’s marketing approach, guiding the team through significant organizational and strategic changes. Marketing Strategy: Developed and executed comprehensive business and marketing strategies to elevate the Federation’s global presence and outreach. Social Media: Managed social media strategy for the Federation and its founder, growing a combined following of over 8 million across multiple platforms in 3 languages. Developed editorial calendars, content, and multi-language strategies. Email Marketing: Implemented targeted email marketing campaigns that drove engagement and increased membership and participation. Event Marketing: Led marketing efforts for large-scale events, conferences, and seminars worldwide, increasing global attendance and awareness. Website Design & Launch: Designed, built, and launched the Federation’s website in 3 languages, optimising user experience, content, and functionality. SEO & Digital Presence: Oversaw the Federation’s SEO strategy and digital presence, enhancing visibility and driving traffic to key online channels.
CMO & Personal Brand Strategist at Nassim Haramein
October 1, 2023 - December 31, 2024
As CMO, I led the development and management of Nassim Haramein’s personal brand, overseeing digital strategy and global visibility. My work included: Reputation & SEO: Revamped his online presence with SEO-driven content strategies. Social Media Growth: Managed and grew social media communities to over 8M+ followers across Facebook, Instagram, LinkedIn, and Twitter. Global Tour & Events: Organized and launched his worldwide speaking tour, covering event management, logistics, digital campaigns, and on-the-ground promotion. PR & Media: Secured international press and magazine features, with a strong focus on the US and French markets. Email Marketing: Managed an email list of 80K+ subscribers, driving engagement and retention. Executive Coaching: Guided Nassim on how to show up authentically online to connect with global audiences. This role combined strategic brand management, community engagement, event execution, and digital marketing to elevate his thought leadership and global reach.
CMO at ARK CRYSTAL Biotechnology
October 1, 2024 - December 31, 2024
As CMO at ARK Crystals, a biotechnology company focused on wellbeing, I led the development and execution of marketing strategies to elevate the brand’s e-commerce presence and drive significant business growth in a competitive industry. Key Responsibilities & Achievements: E-Commerce Strategy: Led the development of ARK Crystals’ e-commerce platform, optimizing the user experience to drive online sales and customer retention. Sales Campaigns: Managed and executed targeted sales campaigns, growing the company’s revenue from $30K to $180K on only one month for a Black Friday campaign. Social Media: Developed and executed social media strategies to grow brand awareness, engage audiences, and drive traffic to e-commerce platforms across Facebook, Instagram, Youtube, LinkedIn and Pinterest. Email Marketing: Designed and implemented email marketing campaigns that nurtured customer relationships and boosted repeat business. Paid Advertising: Managed paid advertising campaigns across META (Facebook/Instagram) and Google Ads, optimizing ad spend to maximize visibility, conversions, and customer acquisition. Agency & UX/UI Management: Collaborated with external agencies to manage and improve the company’s UX/UI, ensuring a seamless, user-friendly online experience. Event Marketing: Led marketing efforts for company events, including product launches, wellness initiatives, and industry conferences, driving both online and in-person engagement. In this role, I was able to grow ARK Crystals’ sales revenue by 500%, taking the business from $30K to $180K in sales in only 1 month, while simultaneously enhancing brand presence and customer experience in the wellbeing sector.
Senior Global Marketing Manager & Sustainability Executive at The Travel Corporation & ThreadRight Foundation
November 1, 2021 - November 30, 2022
In my dual role at The Travel Corporation (TTC) and the ThreadRight Foundation, I contributed to both marketing and sustainability initiatives across TTC’s luxury travel brands, including Luxury Gold, Insight Vacations, Costsaver, and Trafalgar. I managed global marketing campaigns while also supporting the company’s sustainability efforts through impactful communication strategies. Key Responsibilities & Achievements: Campaign Management: Designed and executed integrated communication campaigns across social media, paid advertising, and email marketing for multiple TTC tour brands, targeting both B2B and B2C audiences. Social Media Strategy: Managed and led campaigns on Instagram, Facebook, Twitter, LinkedIn, YouTube, and Pinterest, driving engagement and building brand awareness for global markets. Email Marketing: Oversaw global email marketing campaigns, tailoring content to regional markets and optimizing for customer engagement and conversion. Creative & Content Team Leadership: Directed the Creative and Content teams in producing high-quality marketing assets such as social media posts, banners, videos, and more to support various campaigns. On-Site Content Creation: Participated in international conferences and travel experiences, producing compelling social media content and visual assets to engage audiences and promote brand messaging. Sustainability Integration: Contributed to the sustainability efforts of the ThreadRight Foundation by incorporating sustainable tourism messaging into marketing materials and campaigns. Sustainability Campaign Support: Assisted in the creation of content that highlighted the Foundation’s environmental and social responsibility initiatives, ensuring alignment with TTC’s brand values. Reporting & Impact Measurement: Supported tracking and reporting on the effectiveness of both marketing and sustainability-focused campaigns.
Chief Marketing Officer (CMO) at International Space Federation
January 1, 2025 - Present
Lead global marketing strategy and brand development for the federation, aligning communications across international markets (remote).
Senior Global Marketing Manager at The Travel Corporation (TTC)
November 1, 2022 - September 10, 2025
Managed global marketing campaigns across TTC's luxury travel brands (Luxury Gold, Insight Vacations, Costsaver, Trafalgar) and guided sustainability communications to strengthen responsible travel positioning.
Sustainability Executive at The ThreadRight Foundation
November 1, 2022 - September 10, 2025
Supported sustainability initiatives across TTC brands through strategic marketing and stakeholder engagement.
Senior Global Marketing Manager & Sustainability Executive at The Travel Corporation & ThreadRight Foundation
November 30, 2022 - September 10, 2025
Led global marketing campaigns for TC's luxury brands (Luxury Gold, Insight Vacations, Costsaver, Trafalgar) and guided sustainability communications across multiple markets, aligning brand messaging with sustainability initiatives.
Chief Marketing Officer (CMO) at ARK Crystals
December 31, 2024 - September 10, 2025
Led development and execution of marketing strategies to elevate the brand's e-commerce presence and drive significant growth in a competitive wellness/biotech sector.
Chief Marketing Officer (CMO) at International Space Federation
January 1, 2025 - Present
In January 2025, assumed a global CMO role to build a world-class marketing ecosystem, expand the federation's influence, and lead integrated campaigns across geographies for strategic partnerships with Nassim Haramein.
Chief Marketing Officer (CMO) at International Space Federation & Nassim Haramein
January 1, 2025 - Present
Led global marketing and brand strategy across multiple initiatives for the organization and partner brands; built and managed a marketing function, including strategy, branding, digital presence, and go-to-market campaigns; expanded global outreach and aligned with sustainability and innovation goals.
Chief Marketing Officer (CMO) at ARK Crystals
December 31, 2024 - September 10, 2025
Led e-commerce strategy, digital marketing, and branding for a biotech wellbeing company; oversaw online store, paid campaigns across Meta and Google, social media, and content; built UX/UI improvements and cross-functional collaboration; contributed to sustainability initiatives.
Senior Global Marketing Manager & Sustainability Executive at The Travel Corporation & ThreadRight Foundation
November 1, 2022 - September 10, 2025
Led global marketing campaigns for luxury travel brands (e.g., Luxury Gold, Insight Vacations) and supported sustainability initiatives across the group’s portfolio; managed integrated marketing across social media, paid ads, email, and events; ensured unified brand messaging for B2B and B2C audiences.
Chief Marketing Officer (CMO) at International Space Federation & Nassim Haramein
January 1, 2025 - Present
Leading the branding, marketing strategy, and growth initiatives across international partnerships; building a world-class marketing organization; developing campaigns that advance mission and stakeholder engagement while maintaining authentic, values-driven communications.
Senior Global Marketing Manager & Sustainability Executive at ARK Crystals (The Travel Corporation)
December 31, 2024 - September 10, 2025
Led global marketing for Ark Crystals within TTC, shaping brand strategy and go-to-market for wellbeing-focused products; steered sustainability initiatives and communications; built and mentored international marketing teams; aligned brand with conscious consumer values.
Senior Global Marketing Manager & Sustainability Executive at The Travel Corporation & ThreadRight Foundation
November 30, 2022 - September 10, 2025
Managed campaigns across TTC’s luxury travel brands (Luxury Gold, Insight Vacations, CostSaver, Trafalgar); developed social media strategies, email marketing, and event marketing; drove global engagement and brand awareness; supported sustainability initiatives across TTC brands.
Chief Marketing Officer (CMO) at International Space Federation
January 1, 2025 - Present
Leading global marketing for the federation and Nassim Haramein; responsible for branding, communications, and growth initiatives across partnerships and campaigns.
Chief Marketing Officer (CMO) at ARK Crystals
December 31, 2024 - September 10, 2025
Led e-commerce, social media, email marketing, paid advertising, UX/UI, SEO, and overall marketing operations for a wellbeing biotech brand; achieved revenue growth and stronger brand presence.
Senior Global Marketing Manager & Sustainability Executive at The Travel Corporation & ThreadRight Foundation
November 30, 2022 - September 10, 2025
Managed global marketing campaigns for TTC’s luxury travel brands (Luxury Gold, Insight Vacations, Trafalgar, Costsaver); led social media, email marketing, event marketing and sustainability communications.
Chief Marketing Officer (CMO) at International Space Federation
December 31, 2024 - September 10, 2025
Led global marketing, brand strategy, content, social media, and demand generation; built the marketing function from scratch; recruited and trained a dynamic global team; aligned marketing with mission and sustainability goals.
Global Marketing Manager at The Travel Corporation (TTC) & ThreadRight Foundation
November 1, 2022 - September 10, 2025
Managed global marketing campaigns for TTC's luxury brands (Luxury Gold, Insight Vacations, CostSaver, Trafalgar); drove sustainability communications and aligned marketing with responsible travel initiatives.

Education

Bachelor Degree: European Studies & International Relations at The Hague University
September 1, 2011 - May 31, 2015
Bachelor Degree: Minor International relations at University of Malta
January 1, 2014 - June 30, 2014
Minor in International Relations at University of Malta
January 1, 2014 - January 1, 2014
Bachelor Degree in European Studies at The Hague University
January 1, 2011 - January 1, 2015
Minor in International Relations at University of Malta
January 1, 2014 - December 31, 2014
Bachelor of European Studies at The Hague University
January 1, 2011 - January 1, 2015
Minor in International Relations at University of Malta
January 1, 2014 - January 1, 2014
Bachelor's Degree in European Studies at The Hague University
January 1, 2011 - January 1, 2015
Minor in International Relations at University of Malta
January 1, 2014 - January 1, 2014
Bachelor Degree European Studies at The Hague University
January 1, 2011 - January 1, 2015
Minor in International Relations at University of Malta
January 1, 2014 - September 10, 2025
Bachelor's Degree at The Hague University
January 1, 2011 - January 1, 2015
Minor in International Relations at University of Malta
January 1, 2014 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Consumer Goods, Real Estate & Construction, Agriculture & Mining, Energy & Utilities, Life Sciences, Non-Profit Organization, Transportation & Logistics, Software & Internet, Professional Services, Media & Entertainment, Healthcare, Education
    paper ARK CRYSTALS

    As CMO at ARK Crystals, a biotechnology company focused on wellbeing, I led the development and execution of marketing strategies that elevated the brand’s e-commerce presence and drove significant business growth.

    Built and optimized the e-commerce platform, enhancing user experience to increase sales and customer retention. Executed targeted sales campaigns, including a Black Friday campaign that grew revenue from $30K to $180K in a single month. Developed social media strategies across Facebook, Instagram, YouTube, LinkedIn, and Pinterest to boost brand awareness and engagement, while managing paid advertising campaigns on META and Google Ads for maximum visibility and conversions.

    Designed and implemented email marketing campaigns, collaborated with agencies to improve UX/UI, and led event marketing for product launches and wellness initiatives. This role delivered 500% sales growth, strengthened customer experience, and expanded brand presence in a competitive wellbeing market.

    https://www.twine.net/signin

    paper Nassim Haramein Personal Brand

    Led the development and management of Nassim Haramein’s personal brand, driving global visibility and digital strategy. Built and executed SEO-focused content strategies to revamp his online presence, and grew social media communities to 8M+ followers across Facebook, Instagram, LinkedIn, and Twitter.

    Organized and launched his worldwide speaking tour, managing events, logistics, digital campaigns, and on-the-ground promotion. Secured international PR and media coverage, with a focus on the US and French markets. Managed an email list of 80K+ subscribers, driving engagement and retention, and coached Nassim on authentic online presence to connect with global audiences.

    This role combined strategic brand management, community growth, event execution, and digital marketing, elevating his thought leadership and expanding his global reach.

    https://www.twine.net/signin

    paper The International Space Federation

    Built the marketing function from the ground up during the organization’s transition from NGO to a for-profit company. Facilitated strategic and organizational change, recruiting, training, and leading a high-performing global marketing team. Developed and executed comprehensive marketing and business strategies, transforming the organization’s digital presence and outreach. Grew social media communities to 8M+ followers across multiple platforms in three languages, implemented targeted email campaigns for 80K+ subscribers, and led global event marketing for conferences and seminars. Designed and launched a multilingual website, optimized SEO, and oversaw PR and media initiatives, significantly increasing international visibility and engagement.

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