I am a 25-year-old mid-weight content designer currently working for a branding agency in Soho, London. Coming from an arts background, studying at the Royal Ballet, I moved into other parts of the creative industry. I studied Industrial Design at Ravensbourne University London, where I gained a BA: 2.1 and was nominated for awards for my projects and products over my 3 years at university. After university, I decided to work with digital products and moved into my current workplace, where I have grown from intern to mid-weight designer in the past 3 years.
Recently, I have been working in a more digital version of product development. I currently work in a small design team within a branding and digital marketing agency, where I have to be self-sufficient and create quality designs that vary from websites, rebrands, organic content, PPC, adverts and landing pages and more! I use a data-led approach, utilising user research and behaviour to lead the development of designs that work for our clients and hit targets. I am used to working to tight timelines on thin budgets, ensuring I understand what clients need, and I am willing to go above and beyond to achieve this.
Since I joined in 2022, I have been promoted twice to my current position as a mid-weight designer. I have also been put in charge of all client accounts as the sole designer. This has allowed me to become client-facing and drive the creative direction of each client with creative sessions and weekly meetings. I then work with the account managers to analyse numbers weekly and create a data-driven design approach to make creative content that has an impact.
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