Founder & Social Media Analyst at Digi Thami Digital Studio

Leading strategy and go-to-market initiatives based on user research, competitive analysis, and behavioural insights. Executed a social media launch campaign reaching 41.3K+ users, significantly increasing brand visibility and audience awareness. Increased engagement by 100%+ through story-led content strategy and performance-driven optimization. Designed and promoted a product-focused web presence attracting 500+ live participants, validating a new business vertical and strengthening authority positioning. Managed client accounts end-to-end, from onboarding and strategy development to reporting and performance analysis. Used engagement, reach, and conversion metrics to iterate messaging and improve retention-oriented communications strategies.

Customer Experience Analyst at Klave

Analyzed NPS, CSAT, and behavioral data to identify friction points across the customer lifecycle. Increased NPS by 15% by implementing structured feedback loops and cross-functional improvement initiatives. Conducted customer journey mapping and benchmark to improve onboarding and service delivery touchpoints. Collaborated with marketing and operations teams to align communication strategies with real customer needs. Developed lifecycle engagement initiatives (email, social, digital presence) focused on retention and satisfaction improvement.

Customer Experience Consultant & Content Creator at Home2 You

Collected and synthesized qualitative and quantitative customer feedback to identify service improvement opportunities. Conducted competitive benchmarking and journey analysis to refine brand positioning. Strengthened credibility and trust through structured testimonial and advocacy communications strategies. Contributed to improved customer perception and engagement through data-informed content initiatives.