Product Design | Web App

Despite healthy onboarding rates, the then platform’s value proposition didn’t drive consistent engagement; existing features weren’t enough of a daily hook to drive consistent logins.

It was viewed as a static asset rather than a functional tool, resulting in low login rates, membership renewal frictions and a disconnect between the physical tap and digital engagement.

We shifted the focus from a passive digital business card to an active lead-generation ecosystem. By integrating “Tap-to-Lead” capture flow and AI card scanning, the app became a vital CRM utility.

This shift necessitated the analytics dashboard overhaul, turning “trapped” backend data into actionable growth insights for users.