Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a strategic and result-oriented Marketing Communications professional with proven experience developing integrated strategies that promote brand growth, audience engagement, and revenue impact. Skilled in executing campaigns across digital, print, and live platforms, with a comprehensive understanding of consumer behavior, storytelling, and strategic alignment. I transform marketing objectives into clear campaigns, lead high-performing teams, and use data to guide content, SEO, and branding efforts in Nigeria, the UK, and the USA. I am passionate about developing brands, making them credible and trustworthy, utilizing compelling words, engaging visuals, and unique experiences. I enjoy collaborating across markets and continuously learning new tools to stay ahead in a dynamic media landscape, especially in fast-growing markets in Africa, Europe, and North America.…I am a strategic and result-oriented Marketing Communications professional with proven experience developing integrated strategies that promote brand growth, audience engagement, and revenue impact. Skilled in executing campaigns across digital, print, and live platforms, with a comprehensive understanding of consumer behavior, storytelling, and strategic alignment. I transform marketing objectives into clear campaigns, lead high-performing teams, and use data to guide content, SEO, and branding efforts in Nigeria, the UK, and the USA. I am passionate about developing brands, making them credible and trustworthy, utilizing compelling words, engaging visuals, and unique experiences. I enjoy collaborating across markets and continuously learning new tools to stay ahead in a dynamic media landscape, especially in fast-growing markets in Africa, Europe, and North America.

Oluwapelumi Jasmine Idowu

Brand Strategist, Marketing Strategist, Content Creator, +2





I am a strategic and result-oriented Marketing Communications professional with proven experience developing integrated strategies that promote brand growth, audience engagement, and revenue impact. Skilled in executing campaigns across digital, print, and live platforms, with a comprehensive understanding of consumer behavior, storytelling, and strategic alignment. I transform marketing objectives into clear campaigns, lead high-performing teams, and use data to guide content, SEO, and branding efforts in Nigeria, the UK, and the USA. I am passionate about developing brands, making them credible and trustworthy, utilizing compelling words, engaging visuals, and unique experiences. I enjoy collaborating across markets and continuously learning new tools to stay ahead in a dynamic media landscape, especially in fast-growing markets in Africa, Europe, and North America.…I am a strategic and result-oriented Marketing Communications professional with proven experience developing integrated strategies that promote brand growth, audience engagement, and revenue impact. Skilled in executing campaigns across digital, print, and live platforms, with a comprehensive understanding of consumer behavior, storytelling, and strategic alignment. I transform marketing objectives into clear campaigns, lead high-performing teams, and use data to guide content, SEO, and branding efforts in Nigeria, the UK, and the USA. I am passionate about developing brands, making them credible and trustworthy, utilizing compelling words, engaging visuals, and unique experiences. I enjoy collaborating across markets and continuously learning new tools to stay ahead in a dynamic media landscape, especially in fast-growing markets in Africa, Europe, and North America.

Available to hire

I am a strategic and result-oriented Marketing Communications professional with proven experience developing integrated strategies that promote brand growth, audience engagement, and revenue impact. Skilled in executing campaigns across digital, print, and live platforms, with a comprehensive understanding of consumer behavior, storytelling, and strategic alignment. I transform marketing objectives into clear campaigns, lead high-performing teams, and use data to guide content, SEO, and branding efforts in Nigeria, the UK, and the USA. I am passionate about developing brands, making them credible and trustworthy, utilizing compelling words, engaging visuals, and unique experiences.

I enjoy collaborating across markets and continuously learning new tools to stay ahead in a dynamic media landscape, especially in fast-growing markets in Africa, Europe, and North America.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Yoruba

Fluent

Hausa

Beginner

Work Experience

Senior Marketing Communication Associate at iCentra Solutions

February 1, 2023 - October 1, 2025

Led end-to-end content development across multiple platforms aligned with business goals, increasing engagement and visibility in Nigeria, USA, and UK markets. Mentored a growing team of junior analysts, enhanced efficiency and creative output. Developed ~5 monthly newsletters and 4 thought-leadership articles. Directed SEO-driven website optimization, generating 55% more leads. Organized Transform by iCentra webinar series with 700+ sign-ups per edition across four continents. Directed promotional video shoots and ensured brand consistency. Led marketing strategy for the British Council Civic Action E-learning Platform, increasing user engagement by 35%. Created integrated Marketing Communications plans and monthly social content calendars.

Marketing Communication Associate at iCentra Solutions

November 1, 2021 - January 1, 2022

Developed and implemented marketing strategies to enhance brand awareness and audience engagement. Coordinated authoring of high-impact press materials, including the CEO’s Forbes Council feature, increasing media visibility. Managed content scheduling across Instagram, Facebook, and LinkedIn, achieving 60% growth in social followers within one month. Executed B2B and B2C campaigns and delivered weekly performance reports to guide optimization. Built go-to-market strategies using customer feedback and collaborated with IT to address display challenges. Developed annual marketing communication plans guiding unit activities.

Executive Assistant at Peculiar Ventures

April 1, 2021 - November 1, 2021

Supported the MD with scheduling, communications, travel, and vendor management. Maintained confidentiality and ensured smooth information flow. Managed digital correspondence and prepared briefing notes to enhance decision-making. Proficient with Slack, Zoom, Google Docs/Sheets, ClickUp, and Asana.

Associate Trainee (NYSC) at Bank of Industry

March 1, 2020 - February 1, 2021

Provided administrative support, memo drafting, and internal communications. Gained familiarity with organizational processes and compliance requirements.

Marketing Intern at Amethyst and Ashlar Advisory

December 1, 2018 - February 1, 2020

Increased mentoring program sign-ups by 20%, reduced design expenses via in-house design, supported seminars and client presentations, negotiated vendors saving ₦200,000, and enhanced client satisfaction as frontline contact.