A social-first content creator, stage performer, and event operator who builds clean, repeatable delivery systems behind the scenes and confident, audience-led content out front. 9+ years across live activations, touring and brand campaigns. I shoot in real environments, edit fast, and keep projects organised with clear comms, trackers and on-time handovers (CapCut, Adobe Premiere Pro, Photoshop)

Danel U.

A social-first content creator, stage performer, and event operator who builds clean, repeatable delivery systems behind the scenes and confident, audience-led content out front. 9+ years across live activations, touring and brand campaigns. I shoot in real environments, edit fast, and keep projects organised with clear comms, trackers and on-time handovers (CapCut, Adobe Premiere Pro, Photoshop)

Available to hire

A social-first content creator, stage performer, and event operator who builds clean, repeatable delivery systems behind the scenes and confident, audience-led content out front. 9+ years across live activations, touring and brand campaigns. I shoot in real environments, edit fast, and keep projects organised with clear comms, trackers and on-time handovers (CapCut, Adobe Premiere Pro, Photoshop)

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Language

English
Fluent

Work Experience

Event Manager at British American Tobacco (BAT), VELO London Campaign
January 1, 2026 - Present
Acted as first point of contact for stakeholders and venue partners, handling queries by phone, email and in-person. Coordinated multi-site schedules, team timings and on-site delivery, maintaining brand standards in high-footfall environments. Managed stock tracking and handovers, maintaining accurate logs and reliable reconciliation, flagging issues early and feeding insights into improvements. Captured customer data (Instagram and email sign-ups) and monitored feedback patterns to inform improvements.
Content Capture Videographer & Brand Ambassador (Contract) at Jaffa Fruits Activation
February 1, 2026 - Present
Captured street, improvised-style short-form footage for a live brand activation, filming multiple scenes for TikTok-first edits (including hero shots used in the final published cut). Worked to a fast-moving brief in a public environment, maintaining brand-safe framing, clear product visibility and usable coverage for post-production. Coordinated directly with the agency/editor on required shots and delivered a clean handover to support efficient editing and turnaround.
Event Manager at Jumbo Group, Hitster Pop-Up Campaign
October 1, 2025 - January 1, 2026
Delivered high-volume retail pop-up campaign operations, prioritising tasks and resolving issues in real time. Produced daily performance updates covering incidents, staffing, stock variances and customer issues. Improved sales rates and customer satisfaction by 14% through rapid problem-solving and iterative process improvements.
Brand Ambassador & Event Lead at Various Premium Brands
January 1, 2013 - September 1, 2025
Delivered customer check-ins, ID verification, booking coordination and sales for activations. Led teams of 20+ brand ambassadors, maintaining professional standards, safety protocols and consistent delivery across busy sites. Liaised with security teams and venue management to report incidents and resolve customer issues calmly and efficiently. Supported VIP guest experiences and issue resolution on-site, maintaining discretion and brand standards.
Creative Producer & Live Performer at ThisIsDNELLondon
January 1, 2013 - Present
Delivered live shows and experiences end-to-end: planning, logistics, run-of-show, and on-site delivery across venues and stakeholders. Prepared and submitted licences (Personal Alcohol Licence, DBS Checks, and Peddlers Licence), ensuring complete documentation and accurate information. Managed invoices, travel and expenses, keeping records organised and deadlines met. Built priority contact lists and trackers to manage outreach and bookings. Provided professional talent/VIP handling across corporate, music and activation environments (including support for high-profile talent). Used AI tools to accelerate research, draft briefs and summarise post-event insights.
Performer at Ahh Freak Out (Touring Disco Tribute Show)
January 1, 2022 - January 1, 2024
Performed in a high-energy touring production across changing venues, schedules and show conditions. Supported smooth show delivery through strong stage discipline, punctuality, and professional collaboration with venue teams. Contributed to informal tracking of show performance and audience response, feeding learnings back into future delivery.
SIP — The Drinks Bike (Community Fundraiser Project)
January 1, 2022 - January 1, 2024
Created a fundraiser PDF booklet and outreach materials to support a community project providing food to people experiencing homelessness. Coordinated supporter outreach and updates, tracking responses and follow-ups to drive contributions. Outcome: 450+ meals donated.

Education

BA (Hons), Music Performance & Business at LCCM (London)
January 11, 2030 - April 6, 2026

Qualifications

PRINCE2® Certification
December 1, 2025 - April 6, 2026
APLH - Award for Personal Licence Holders
January 11, 2030 - April 6, 2026
Google Digital Marketing & E-commerce Certificate
January 11, 2030 - April 6, 2026
Certificate in Public Relations (QLS Level 3)
January 11, 2030 - April 6, 2026
Diploma in Health & Safety (QLS Level 3)
January 11, 2030 - April 6, 2026
Award in Event Management (QLS Level 2)
January 11, 2030 - April 6, 2026
Certificate in HR Management (QLS Level 3)
January 11, 2030 - April 6, 2026

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Education
    paper Content Capture Videographer & Brand Ambassador (Contract) — Jaffa Fruits Activation

    • Captured street, improvised-style short-form footage for a live brand activation, filming multiple scenes for TikTok-first edits (including hero shots used in the final published cut).
    • Worked to a fast-moving brief in a public environment, maintaining brand-safe framing, clear product visibility and usable coverage for post-production.
    • Coordinated directly with the agency/editor on required shots and delivered a clean handover to support efficient editing and turnaround.
    • Supported on-the-ground activation delivery as a brand representative, engaging the public and keeping the experience running smoothly.
    • Delivered Gifting Incentives & Product Seeding to the relevant participants and creators.