Available to hire
Hi, I’m Tiye Bottone, a New York–based content strategist and marketing consultant with expertise in SEO, GEO, CRO, and integrated content ecosystems for CPG, health, and wellness brands. I drive triple-digit growth in conversion rates, average order value, and engagement through data-backed testing and creative execution.
As a collaborative team leader, I align brand storytelling with performance marketing, translate insights into cross-channel campaigns, and mentor teams to scale acquisition and retention through UGC, video, email, and social.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Manager of SEO & E-Commerce Content Strategy at Bulletproof 360
January 1, 2025 - October 6, 2025Directed content and creative strategy across paid, retention, and organic channels; owned SEO and GEO optimization for WordPress and Shopify blogs, recipes, and YouTube content. Spearheaded the e-commerce team's A/B testing and CRO roadmap (Intelligems, GA4, heatmaps), optimizing homepage, PDPs, and PLPs to lift conversion rates, average order value, and revenue per visitor. Developed and implemented an omnichannel content strategy connecting blogs, YouTube, Meta, TikTok, and landing pages into a cohesive publisher-style growth framework. Managed and mentored the DTC Acquisitions Manager, guiding strategy across paid search, paid social, affiliates, and partnerships. Partnered with creative, brand, and dev teams to translate performance insights into cross-channel campaigns, leveraging UGC and storytelling to drive acquisition and retention. Delivered data-driven forecasts and performance reports to leadership, informing 2025–2026 marketing calendars and revenue projections.
Content Strategist at El Dorado Digital
January 1, 2022 - PresentConsulted with clients across CPG, food & beverage, retail, cannabis, web3, home security, and insurance, designing custom content strategies that aligned brand voice with business goals. Conducted competitive research, SEO analysis, and persona development to inform editorial calendars, ad messaging, and web. Directed client communication strategy for web product teams, ensuring content was optimized for user experience and search visibility. Led and mentored a copywriting team delivering ad copy, web copy, email campaigns, and SEO-driven content across 15+ active accounts. Collaborated with design and development partners to ensure creative execution (photo, video, copy) delivered consistent impact across paid, organic, and retention channels.
Director of Digital Growth at Compass Coffee
January 1, 2022 - PresentImplemented conversion rate optimization across Shopify Plus and digital marketing channels. Launched TikTok and Instagram content strategies, driving higher engagement and brand awareness. Raised channel activations by 65% across email open rates; increased onboarding quiz engagement by 1330%; raised conversion rate for first-time purchasers by 87%; enhanced daily new orders by 400%.
Director of Content Strategy at Pangaea Holdings - Lumin Skincare & Meridian Grooming
January 1, 2022 - October 6, 2025Created strategic content plans and SEO frameworks for websites and YouTube, enhancing DTC sales and engagement. Defined and executed go-to-market strategies and promotional campaigns for new product launches. Directed a global copywriting team across 10+ countries, overseeing localization and brand identity alignment. Increased brand impact through integrated campaigns and managed PR activity across US, Mexico, and MENA.
Head of Marketing at Soma
January 1, 2020 - October 6, 2025Drove omni-channel growth strategy, leading creative teams, brand workshops, and customer journey mapping. Managed campaign activations across paid media, email, SMS, and social media with retention tools (reviews, loyalty). Increased orders by 200%, conversion rates by 300+%, and enhanced Instagram engagement YoY. Secured DTC 400+% and enhanced revenue by 1400+% within the first 6 months. Sustained 3+ ROAS across all advertising. Led web-based projects such as SEO enhancements to product description pages and blog.
Director: Digital Growth & Brand Strategy at Physique 57
January 1, 2020 - October 6, 2025Directed global digital marketing initiatives including email automation, social media, and advertising campaigns. Oversaw website transition to Intellivideo, including redesign, copy, and photo/video production. Developed subscription pricing strategy and automation for retention and promotions. Operated as Head of Video-on-Demand platform product, consistently generating additional revenue.
Manager of SEO & E-Commerce Content Strategy at Bulletproof 360
January 1, 2025 - October 6, 2025Directed content and creative strategy across paid, retention, and organic channels; oversaw ad scripts, video/photo production, and copy to ensure brand messaging and performance goals. Led SEO and GEO optimization for WordPress and Shopify blogs, recipes, and YouTube content. Spearheaded the ecommerce team's A/B testing and CRO roadmap (Intelligems, GA4, heatmaps) to lift conversion rates, average order value, and revenue per visitor. Developed an omnichannel content strategy connecting blogs, YouTube, Meta, TikTok, and landing pages into a cohesive publisher-style growth framework. Managed and mentored the DTC Acquisitions Manager across paid search, paid social, affiliates, and partnerships. Translated performance insights into cross-channel campaigns leveraging UGC and storytelling. Delivered data-driven forecasts and performance reports to leadership informing 2025–2026 marketing calendars and revenue projections.
Content Strategist at El Dorado Digital
January 1, 2022 - October 6, 2025Consulted with clients across CPG, food & beverage, retail, cannabis, web3, home security, and insurance; designed custom content strategies aligned with brand voice and business goals. Conducted competitive research, SEO analysis, and persona development to inform editorial calendars, ad messaging, and web optimization. Directed client communication strategy for web product teams, ensuring content optimization for user experience and search visibility. Led and mentored a copywriting team producing ad copy, web copy, email campaigns, and SEO-driven content across 15+ active accounts. Collaborated with design and development partners to ensure creative execution across paid, organic, and retention channels.
Director of Digital Growth at Compass Coffee
January 1, 2022 - October 6, 2025Implemented conversion-rate optimization across Shopify Plus and digital marketing channels. Launched TikTok and Instagram content strategies, driving higher engagement and brand awareness. Raised channel activations by 65% across email open rates; increased onboarding quiz engagement by 1330%; improved conversion rate for first-time purchasers by 87%; enhanced daily new orders by 400%.
Director of Content Strategy at Pangaea Holdings - Lumin Skincare & Meridian Grooming
January 1, 2022 - October 6, 2025Created strategic content plans and SEO frameworks for websites and YouTube, enhancing DTC sales and engagement. Defined and executed go-to-market strategies and promotional campaigns for new product launches. Directed a global copywriting team across 10+ countries, overseeing localization and brand identity alignment. Increased brand impact through integrated campaigns and PR across US, Mexico, and MENA.
Head of Marketing at Pur soma
January 1, 2020 - October 6, 2025Drove omni-channel growth strategy, leading creative teams, brand workshops, and customer journey mapping. Managed campaign activations across paid media, email, SMS, and social with retention tools (reviews, loyalty). Increased orders by 200%, conversion rates by 300%+, and enhanced Instagram engagement YoY. Secured DTC growth and revenue improvements within 6 months; sustained ROAS above 3x across advertising; led SEO enhancements to product pages and blog.
Director of Digital Growth at Physique 57
January 1, 2020 - October 6, 2025Directed global digital marketing initiatives including email automation, social media, and advertising campaigns. Oversaw website transition to IntelliVideo, including redesign, copy, and photo/video production. Developed subscription pricing strategy and automation for retention and promotions. Led as Head of Video-on-Demand platform product, consistently generating additional revenue.
Manager of SEO & E-Commerce Content Strategy at Bulletproof 360
January 1, 2025 - October 6, 2025Directed content and creative strategy across paid, retention, and organic channels; oversaw ad scripts, video/photo production, and copy execution to ensure consistency in brand messaging and performance goals.
Content Strategist at El Dorado Digital
January 1, 2022 - October 6, 2025Consulted with clients across CPG, food & beverage, retail, cannabis, web3, home security, and insurance; designed custom content strategies aligned with brand voice and business goals; led a copywriting team producing ad copy, web copy, email campaigns, and SEO-driven content across 15+ active accounts.
Director of Digital Growth at Compass Coffee
January 1, 2022 - October 6, 2025Implemented conversion rate optimization across Shopify Plus and digital marketing channels; launched TikTok and Instagram content strategies; raised channel activations across email open rates; improved onboarding quiz engagement and first-time purchaser conversion rates.
Director of Content Strategy at Pangaea Holdings - Lumin Skincare & Meridian Grooming
January 1, 2022 - October 6, 2025Created strategic content plans and SEO frameworks for web and YouTube, enhancing DTC sales and engagement; defined go-to-market strategies and managed a global copywriting team across 10+ countries; integrated campaigns and PR activity.
Head of Marketing at Pur Soma
January 1, 2020 - October 6, 2025Drove omni-channel growth strategy, led creative teams and customer journey mapping; managed campaigns across paid media, email, SMS, and social, with retention tools (reviews, loyalty); increased orders and conversions YoY; secured strong ROI across ads.
Director: Digital Growth at Physique 57
January 1, 2020 - October 6, 2025Led global digital marketing initiatives including email automation, social media, and advertising; oversaw site transition to video platform; developed subscription pricing and automation for retention and promotions; led Video-on-Demand product to generate additional revenue.
Education
Bachelor of Science in Liberal Arts at The New School
January 11, 2030 - October 6, 2025Film Studies at Columbia University, Paris
January 11, 2030 - October 6, 2025Health Coach Certification at Institute for Integrative Nutrition (AADP)
January 11, 2030 - October 6, 2025Personal Trainer at NASM
January 11, 2030 - October 6, 2025Bachelor of Science in Liberal Arts at The New School
January 11, 2030 - October 6, 2025Film Studies at Columbia University, Paris
January 11, 2030 - October 6, 2025Health Coach Certification at Institute for Integrative Nutrition
January 11, 2030 - October 6, 2025Personal Trainer at NASM
January 11, 2030 - October 6, 2025Bachelor of Science in Liberal Arts at The New School
January 11, 2030 - October 6, 2025Film Studies at Columbia University, Paris
January 11, 2030 - October 6, 2025Qualifications
Health Coach Certification
January 11, 2030 - October 6, 2025Personal Trainer
January 11, 2030 - October 6, 2025Health Coach Certification
January 11, 2030 - October 6, 2025Personal Trainer
January 11, 2030 - October 6, 2025Health Coach Certification
January 11, 2030 - October 6, 2025Personal Trainer
January 11, 2030 - October 6, 2025Industry Experience
Consumer Goods, Healthcare, Retail, Media & Entertainment, Professional Services, Software & Internet, Life Sciences
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