Tom Kelley
I bring deep expertise in global brand strategy, integrated campaigns, content production and cross-functional leadership.
About
I bring deep expertise in global brand strategy, integrated campaigns, content production and cross-functional leadership.
I’ve led B2C brand visual identity, media campaigns, sponsorship activation, video and digital asset production initiatives for clients such as Nike, PlayStation, Japan Airlines and PayPal, along with B2B campaign delivery and content creation for brands such as Intel.
I’m a passionate marketing leader bringing the right balance of fortitude & calm to both external and internal teams, along with strategic thinking, operational rigor, and creative innovation.
- 7 years' experience
- Joined November 2025
Skills· 9
Languages
- EnglishFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
- Gaming
- Travel & Hospitality
- Computers & Electronics
- Financial Services
- Non-Profit Organization
- Consumer Goods
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Work experience· 5 roles
● Led international agency teams and clients across the United States, Mexico, UK, Germany, Japan and Singapore, generating $15M in annual billing. ● Directed Japan Airlines' global marketing, social media content, localization, and KPI campaigns, driving $3.4M in revenue in 2024 with a 42% YoY increase, and launching the first global awareness campaign with Liverpool FC in February 2025. ● Oversaw Nike Retail, Jordan Brand and Under Armour asset creation, campaign localization and platform initiatives, delivering toolkits to global wholesale accounts. ● Managed the PlayStation Esports contract, building a high-performing internal team to deliver always-on content and major campaigns for gaming tournaments and promotional partnerships. ● Supervised the execution of TikTok’s content strategy for the @tiktokcreators channel, ensuring consistent high-quality content production and performance optimization.
● Orchestrated the expansion of the PayPal business unit, contributing over $3M in revenue by delivering innovative digital strategies and high-impact, social-first campaign content, including the 2018 global app relaunch. ● Supervised a core team of 10+ agency professionals and implemented scalable staffing plans to meet growing client demands. ● Successfully doubled PayPal's baseline monthly retainer revenue from June to October 2018.
Managed a portfolio generating over $2M in annual revenue by driving integrated digital, social, and broadcast campaign strategies.
Education
Degree focus in Mass Communications; Minor in History
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