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I bring deep expertise in global brand strategy, integrated campaigns, content production and cross-functional leadership. I’ve led B2C brand visual identity, media campaigns, sponsorship activation, video and digital asset production initiatives for clients such as Nike, PlayStation, Japan Airlines and PayPal, along with B2B campaign delivery and content creation for brands such as Intel. I’m a passionate marketing leader bringing the right balance of fortitude & calm to both external and internal teams, along with strategic thinking, operational rigor, and creative innovation.…I bring deep expertise in global brand strategy, integrated campaigns, content production and cross-functional leadership. I’ve led B2C brand visual identity, media campaigns, sponsorship activation, video and digital asset production initiatives for clients such as Nike, PlayStation, Japan Airlines and PayPal, along with B2B campaign delivery and content creation for brands such as Intel. I’m a passionate marketing leader bringing the right balance of fortitude & calm to both external and internal teams, along with strategic thinking, operational rigor, and creative innovation.

Tom Kelley

Brand Strategist, Marketing Strategist, Growth Marketer, +5

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I bring deep expertise in global brand strategy, integrated campaigns, content production and cross-functional leadership. I’ve led B2C brand visual identity, media campaigns, sponsorship activation, video and digital asset production initiatives for clients such as Nike, PlayStation, Japan Airlines and PayPal, along with B2B campaign delivery and content creation for brands such as Intel. I’m a passionate marketing leader bringing the right balance of fortitude & calm to both external and internal teams, along with strategic thinking, operational rigor, and creative innovation.…I bring deep expertise in global brand strategy, integrated campaigns, content production and cross-functional leadership. I’ve led B2C brand visual identity, media campaigns, sponsorship activation, video and digital asset production initiatives for clients such as Nike, PlayStation, Japan Airlines and PayPal, along with B2B campaign delivery and content creation for brands such as Intel. I’m a passionate marketing leader bringing the right balance of fortitude & calm to both external and internal teams, along with strategic thinking, operational rigor, and creative innovation.

Available to hire

I bring deep expertise in global brand strategy, integrated campaigns, content production and cross-functional leadership.

I’ve led B2C brand visual identity, media campaigns, sponsorship activation, video and digital asset production initiatives for clients such as Nike, PlayStation, Japan Airlines and PayPal, along with B2B campaign delivery and content creation for brands such as Intel.

I’m a passionate marketing leader bringing the right balance of fortitude & calm to both external and internal teams, along with strategic thinking, operational rigor, and creative innovation.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

English

Fluent

Work Experience

Senior Director, Client Partner at Jellyfish

December 3, 2018 - March 28, 2025

● Led international agency teams and clients across the United States, Mexico, UK, Germany, Japan and Singapore, generating $15M in annual billing. ● Directed Japan Airlines' global marketing, social media content, localization, and KPI campaigns, driving $3.4M in revenue in 2024 with a 42% YoY increase, and launching the first global awareness campaign with Liverpool FC in February 2025. ● Oversaw Nike Retail, Jordan Brand and Under Armour asset creation, campaign localization and platform initiatives, delivering toolkits to global wholesale accounts. ● Managed the PlayStation Esports contract, building a high-performing internal team to deliver always-on content and major campaigns for gaming tournaments and promotional partnerships. ● Supervised the execution of TikTok’s content strategy for the @tiktokcreators channel, ensuring consistent high-quality content production and performance optimization.

Account Director at Swift

March 5, 2018 - October 19, 2018

● Orchestrated the expansion of the PayPal business unit, contributing over $3M in revenue by delivering innovative digital strategies and high-impact, social-first campaign content, including the 2018 global app relaunch. ● Supervised a core team of 10+ agency professionals and implemented scalable staﬃng plans to meet growing client demands. ● Successfully doubled PayPal's baseline monthly retainer revenue from June to October 2018.

Account Director at CMD

February 1, 2018 - February 1, 2018

Managed a portfolio generating over $2M in annual revenue by driving integrated digital, social, and broadcast campaign strategies.

Principal, Management Supervisor at Geometry Global (formerly G2 Worldwide)

November 28, 2007 - November 28, 2007

Served as the account lead and project manager for Ramada Worldwide’s comprehensive rebranding initiative, overseeing brand strategy, visual identity, and guidelines across TV, print, digital, direct mail, and hotel collateral.

Board President & Marketing Lead at Lake Oswego Girls Softball Little League

September 4, 2017 - September 4, 2023

● Served as Board President, overseeing every aspect of the Little League program from marketing and treasury to fundraising, sponsorship engagement, administration, and conflict resolution. ● Initially joined as Marketing Lead, rebuilding the website and managing social media, email marketing, and printed collateral to drive recruitment and boost consecutive league participation. ● Supported broader board functions including event planning, rostering, and administrative coordination with the District. ● Played a key role in transitioning to Little League aﬃliation, contributing to the team’s advancement in the Majors All Star Softball World Series. ● Successfully balanced multiple responsibilities, evolving from marketing to overall operational leadership and strategic issue mitigation, ensuring smooth season preparation and a robust community program.

Education

Bachelor of Arts (BA), Communications Arts at Villanova University

August 19, 1996 - May 12, 2000

Degree focus in Mass Communications; Minor in History

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Gaming, Travel & Hospitality, Computers & Electronics, Financial Services, Non-Profit Organization, Consumer Goods