Brand anc packaging design of Craft beer double malt blond ale for 7 Sensi

The project was born from the desire to give shape to the considerable experience gained by the 7Sensi brewery with a new line of products that is an expression of professionalism and passion.
Packaging has the task of expressing these concepts with originality to thus affirm its own interpretation of Italian style.
The fundamental call to craftsmanship was handled with a modern attitude by interpreting modern graphics that concede little to the visual language of the traditional world.
The line consists of 4 varieties: Golden Ale, Belgian Ale, Weiss and Belgian Blond Ale. The photo shows the Belgian Blonde Ale 33 ml bottle.

The entire line exploits the stylization of hops to interpret the artisanal qualities and natural properties of the products.

This Belgian Blonde Ale beer is the most prestigious beer in the 7Sensi line. To highlight the high value of the product, we did not use a reference color but exploited a silver metallic film by coloring it with different golden shades. The refinement lies in the delicate variations of the gold shades that make up the hops, going from warm to cold tones.