Regional marketing strategy and execution across 14 veterinary clinics, aligning local initiatives with national brand guidelines. Planned and delivered digital content calendars, community management, and content production in collaboration with operations teams and clinic managers. Managed external suppliers, budgets, and performance reporting to optimize ROI and engagement; led events and partnerships to strengthen regional brand awareness.

Marketing Consultant / Account Executive at LemonTik

January 1, 2020 - September 1, 2024

Led end-to-end campaign planning and execution for national and regional brands, including Skoda, Lopesan Hotels, Mapfre, Granair, and Dielc a. Delivered integrated social, content, and media strategies supported by performance reporting. Coordinated multi-vendor production, PLV, and experiential actions to ensure brand consistency regionally.

Graphic Designer & Social Media Manager at HH Publicidad

January 1, 2019 - March 1, 2023

Designed creative assets for online and offline campaigns, including editorial layouts, PLV, and seasonal retail promotions. Delivered promotional and activation materials for brands such as SPAR, Red Bull, and Casino. Designed and maintained landing pages using WordPress; managed marketing materials and on-site activations.

Regional Marketing Manager at IVC Evidensia

July 1, 2023 - March 1, 2025

Owned regional marketing strategy and execution across 14 veterinary clinics, aligning local initiatives with national brand guidelines. Planned and delivered digital content calendars, community management, and content production in collaboration with operations teams and clinic managers. Managed external suppliers, budgets, and performance reporting to optimize ROI and engagement (+48% growth). Spearheaded events and partnerships to strengthen regional brand awareness.

Graphic Designer & Marketing Manager at HH Publicidad

January 1, 2019 - March 1, 2023

Designed creative assets for online and offline campaigns, including editorial layouts, point-of-sale materials, and seasonal retail promotions. Delivered promotional and activation materials for brands such as SPAR, Red Bull, and Casino. Created landing pages using WordPress; led marketing strategy (B2B & B2C); managed campaign delivery, brand management, client and stakeholder relations; produced content and copy; oversaw social media and community management; planned content and design; developed visual communications. Proficient with Adobe Photoshop, Illustrator, and InDesign.

Education

Master’s in Marketing, Communications & Advertising at Universidad del Atlántico Medio, Las Palmas

January 1, 2009 - January 1, 2014

Bachelor's in Graphic Design at Escuela de Arte Superior de Diseño Gran Canaria

January 11, 2030 - February 14, 2026

Master’s in Marketing, Communication & Advertising at Universidad del Atlántico Medio, Las Palmas

January 11, 2030 - February 14, 2026

Graphic Design at Escuela de Arte Superior de Diseño Gran Canaria

January 11, 2030 - February 14, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail, Gaming

Portfolio General

Perfecto, Toni. Te hago un texto completo para explicar tu portfolio, destacando tus proyectos reales y tu experiencia profesional, adaptado a que sea fácil de leer por reclutadores de marketing, diseño y creación de contenido: Portfolio Overview – Toni González Blanco My portfolio showcases a diverse range of projects across graphic design, marketing campaigns, and content creation, reflecting both creativity and strategic thinking. With a background in graphic design and a master’s in Marketing, Communication, and Advertising, I have developed hands-on experience managing projects from concept to execution, ensuring that every piece of work aligns with the brand’s identity and objectives. Key Projects: Marketing Campaigns & Brand Identity – Experience in planning, creating, and managing campaigns for various brands, including coordinating between teams, designing visual assets, and monitoring performance. Projects include campaign visuals, social media content, and multimedia storytelling that engages audiences. Agency Work – Worked at Lemontik, coordinating teams for creative campaigns, social media strategy, and advertising spots. Notable projects include collaborations with brands such as Skoda and multimarca footwear groups, including producing spots with actors and managing content production. Veterinary Group Marketing – As Marketing Manager for IVC Evidensia in the Canary Islands, I managed data-driven campaigns, social media, and brand identity, coordinating teams across Tenerife and Gran Canaria and maintaining close follow-up with multiple clinics. Entrepreneurial Projects – Founder of Panadería Obrador Panettoni, a personal brand for artisan bread and pastries. Here, I combine design, content creation, and marketing strategy, creating a playful and distinctive visual and verbal identity, including social media campaigns, product branding, and promotional content. Skills Highlighted in Portfolio: Graphic Design & Branding: Visual storytelling, product packaging, brand identity Content Creation: Social media posts, campaigns, multimedia visuals Project Coordination: Leading teams, managing deadlines, cross-location collaboration Marketing Strategy: Data analysis, campaign planning, engagement optimization Overall, my portfolio demonstrates a blend of creativity, strategic thinking, and practical execution, showing that I can deliver high-quality content and design solutions across different sectors while adapting to both agency and entrepreneurial environments. resume graphicdesigner…Perfecto, Toni. Te hago un texto completo para explicar tu portfolio, destacando tus proyectos reales y tu experiencia profesional, adaptado a que sea fácil de leer por reclutadores de marketing, diseño y creación de contenido: Portfolio Overview – Toni González Blanco My portfolio showcases a diverse range of projects across graphic design, marketing campaigns, and content creation, reflecting both creativity and strategic thinking. With a background in graphic design and a master’s in Marketing, Communication, and Advertising, I have developed hands-on experience managing projects from concept to execution, ensuring that every piece of work aligns with the brand’s identity and objectives. Key Projects: Marketing Campaigns & Brand Identity – Experience in planning, creating, and managing campaigns for various brands, including coordinating between teams, designing visual assets, and monitoring performance. Projects include campaign visuals, social media content, and multimedia storytelling that engages audiences. Agency Work – Worked at Lemontik, coordinating teams for creative campaigns, social media strategy, and advertising spots. Notable projects include collaborations with brands such as Skoda and multimarca footwear groups, including producing spots with actors and managing content production. Veterinary Group Marketing – As Marketing Manager for IVC Evidensia in the Canary Islands, I managed data-driven campaigns, social media, and brand identity, coordinating teams across Tenerife and Gran Canaria and maintaining close follow-up with multiple clinics. Entrepreneurial Projects – Founder of Panadería Obrador Panettoni, a personal brand for artisan bread and pastries. Here, I combine design, content creation, and marketing strategy, creating a playful and distinctive visual and verbal identity, including social media campaigns, product branding, and promotional content. Skills Highlighted in Portfolio: Graphic Design & Branding: Visual storytelling, product packaging, brand identity Content Creation: Social media posts, campaigns, multimedia visuals Project Coordination: Leading teams, managing deadlines, cross-location collaboration Marketing Strategy: Data analysis, campaign planning, engagement optimization Overall, my portfolio demonstrates a blend of creativity, strategic thinking, and practical execution, showing that I can deliver high-quality content and design solutions across different sectors while adapting to both agency and entrepreneurial environments. resume graphicdesigner

Digital Marketer