I’m a designer based in Kenya with a focus on social media visuals, sports posters, promotional campaigns, and event graphics. My standout quality is the creative freedom I bring to every project. I think beyond convention to deliver bold, original designs that leave a lasting impression.
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I created a series of poster designs for Optica, a leading eyewear store in Kenya. The project focused on producing eye-catching visuals that, as the project director described, “spoke more with their design than with words.” My goal was to illustrate how eyewear can transform the way users see the world, particularly those who struggle to appreciate its beauty due to impaired vision.
The campaign led to a significant increase in sales and attracted a younger customer base. Shifting the demographic from primarily 45 and older to a younger audience showed that my art direction successfully connected with a new generation of consumers.
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