Hello, I’m Foo Zi Kai. I’m a Sabah-based art director, video editor, and digital marketer who loves turning complex briefs into simple, visually compelling stories. I’ve built cohesive brand identities, streamlined production workflows, and delivered campaigns that resonate across digital and print channels. With a hands-on approach and a passion for storytelling, I lead cross-disciplinary teams to craft campaigns that balance creativity with measurable results—brand recognition, engagement, and lead generation. I'm always exploring innovative visual techniques to ensure consistency and impact in every project.…

Foo Zi Kai

Hello, I’m Foo Zi Kai. I’m a Sabah-based art director, video editor, and digital marketer who loves turning complex briefs into simple, visually compelling stories. I’ve built cohesive brand identities, streamlined production workflows, and delivered campaigns that resonate across digital and print channels. With a hands-on approach and a passion for storytelling, I lead cross-disciplinary teams to craft campaigns that balance creativity with measurable results—brand recognition, engagement, and lead generation. I'm always exploring innovative visual techniques to ensure consistency and impact in every project.…

Available to hire

Hello, I’m Foo Zi Kai. I’m a Sabah-based art director, video editor, and digital marketer who loves turning complex briefs into simple, visually compelling stories. I’ve built cohesive brand identities, streamlined production workflows, and delivered campaigns that resonate across digital and print channels.

With a hands-on approach and a passion for storytelling, I lead cross-disciplinary teams to craft campaigns that balance creativity with measurable results—brand recognition, engagement, and lead generation. I’m always exploring innovative visual techniques to ensure consistency and impact in every project.

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Skills

Experience Level

Language

English
Advanced
Chinese
Advanced
Malay
Intermediate

Work Experience

Art Director / Video Editor at Chronology Media House Sabah
December 1, 2023 - Present
Developed and standardized a cohesive visual identity by creating brand guidelines, increasing brand recognition by 40% across digital and print. Led end-to-end project workflows, aligning team schedules, budgets, and client specs to reduce delivery time by 20% and ensure milestones were met. Implemented innovative visual techniques and storytelling that improved audience retention by 25%. Translated briefs into visual narratives and led brainstorming sessions to craft advertising and social concepts while maintaining consistency across all design and video materials.
Digital Marketer / Content Creator at Chronology Media House Sabah
January 1, 2023 - December 31, 2023
Planned and executed multi-platform digital campaigns across social media, email, and paid ads, boosting overall brand engagement by 35% within six months. Developed content strategies aligned with audience insights and marketing goals, increasing reach by 40% and improving click-through rates by 25%. Managed content calendars and campaign timelines to ensure on-time delivery and brand consistency. Collaborated with creative and sales teams to drive 20% growth in lead generation.
Sales Executive at Harrisons Sabah Sdn Bhd
November 1, 2017 - January 31, 2023
Cultivated new customer relationships; managed a sales team across 1,000 SKUs; executed data-driven strategies to exceed sales goals by 100% to 110%. Demonstrated product knowledge, negotiated contracts, and secured favorable terms resulting in high levels of repeat business and referrals.
Sales Admin at Teck Guan Group
January 1, 2016 - November 30, 2016
Supported sales representatives with timely generation of quotes, proposals, and contracts to close deals faster. Analyzed sales data to identify trends and provide strategic planning insights to the sales team.
Art Director Cum Video Editor at Chronology Media House Sabah, Malaysia
December 1, 2023 - Present
Developed and standardized a cohesive visual identity by creating comprehensive brand guidelines, resulting in a 40% increase in brand recognition scores across digital and print platforms. Orchestrated comprehensive project workflows by aligning team schedules, budget allocations, and client specifications, resulting in a 20% reduction in delivery time and ensuring all milestones were met within strict deadlines. Implemented innovative visual techniques and storytelling strategies that enhanced brand consistency across all video content, resulting in a 25% rise in audience retention metrics. Translated client briefs into compelling visual narratives and storyboards, leading brainstorming sessions to craft unique advertising and social media concepts while ensuring creative consistency across all design and video materials.
Digital Marketer cum Content Creator at Chronology Media House Sabah, Malaysia
January 1, 2023 - December 1, 2023
Planned and executed multi-platform digital marketing campaigns across social media, email, and paid ads, increasing overall brand engagement by 35% within six months. Developed content strategies aligned with audience insights and marketing goals, boosting reach by 40% and improving click-through rates by 25%. Managed content calendars and campaign timelines, ensuring 100% on-time delivery and consistency across brand channels. Collaborated with creative and sales teams to produce high-performing campaigns that drove 20% growth in lead generation.
Sales Admin at Teck Guan Group Sabah, Malaysia
January 1, 2016 - November 1, 2016
Supported sales representatives with timely generation of accurate quotes, proposals, and contracts to close deals faster. Provided exceptional administrative support for high-performing sales teams, enabling them to focus on selling and meeting revenue goals. Analyzed sales data to identify trends and areas of improvement, providing insightful reports to the sales team for strategic planning.
Art Director Cum Video Editor at Chronology Media House Sabah, Malaysia
January 1, 2024 - Present
Led a multidisciplinary creative team of designers, videographers, and content creators to deliver campaigns across digital, print, and video platforms, maintaining high visual and brand consistency. Directed concept-to-execution workflow, ensuring each campaign met strategic objectives, creative standards, and deadlines.
Art Director cum Video Editor at Chronology Media House Sabah
December 1, 2023 - Present
Developed and standardized a cohesive visual identity by creating comprehensive brand guidelines, resulting in a 40% increase in brand recognition scores across digital and print platforms. Orchestrated comprehensive project workflows by aligning team schedules, budget allocations, and client specifications, resulting in a 20% reduction in delivery time and ensuring milestones were met within strict deadlines. Implemented innovative visual techniques and storytelling strategies that enhanced brand consistency across all video content, resulting in a 25% rise in audience retention metrics. Translated client briefs into compelling visual narratives and storyboards, leading brainstorming sessions to craft unique advertising and social media concepts while ensuring creative consistency across all design and video materials. Led a multidisciplinary creative team of designers, videographers, and content creators to deliver campaigns across digital, print, and video platforms, maintaining hig
Digital Marketer cum Content Creator at Chronology Media House Sabah
January 1, 2023 - December 1, 2023
Planned and executed multi-platform digital marketing campaigns across social media, email, and paid ads, increasing overall brand engagement by 35% within six months. Developed content strategies aligned with audience insights and marketing goals, boosting reach by 40% and improving click-through rates by 25%. Managed content calendars and campaign timelines, ensuring 100% on-time delivery and consistency across brand channels. Collaborated with creative and sales teams to produce high-performing campaigns that drove 20% growth in lead generation.

Education

BBA: Finance and Management at Keele University Kuala Lumpur
January 11, 2030 - June 1, 2015
BBA: Finance And Management at Keele University Kuala Lumpur
January 11, 2030 - June 1, 2015
BBA: Finance And Management at Keele University Kuala Lumpur
January 11, 2030 - June 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services

Skills

Experience Level