Ushna Zubair

I’m a passionate results-driven marketing professional with 6 years of experience in corporate communications, digital marketing, and brand strategy. Proven track record in managing campaigns across various media, enhancing brand reputation, and driving engagement and growth with a particular expertise in search engine marketing (SEM).
In my previous role, I created and managed social media ad campaigns primarily on Facebook, Instagram, and LinkedIn. On Facebook and Instagram, I used Facebook Ads Manager to design targeted campaigns, optimize ad placements, and analyze performance metrics. For LinkedIn, I leveraged the Campaign Manager to target professionals based on industry and job function.

One notable success was a Facebook and Instagram campaign where I implemented a strategy focusing on audience segmentation and A/B testing. This approach led to a 40% increase in engagement and a 25% boost in conversions over a two-month period. Additionally, a LinkedIn campaign I managed for a B2B client resulted in a 5x return on ad spend and significantly increased qualified leads.