Hi there! I'm Luthfi Farzi Sukabumi, a multidisciplinary designer from Sukabumi, Indonesia with over a decade in the creative industry. I started as a freelance designer in 2014 and have since collaborated with cross-disciplinary professionals on diverse projects. I love using design as a universal language to craft meaningful solutions and positive impact. I enjoy leading brands through identity, packaging, and product experiences, and I thrive in collaborative environments that push the boundaries of creativity while delivering tangible outcomes.…

Luthfi Farzi Sukabumi

Hi there! I'm Luthfi Farzi Sukabumi, a multidisciplinary designer from Sukabumi, Indonesia with over a decade in the creative industry. I started as a freelance designer in 2014 and have since collaborated with cross-disciplinary professionals on diverse projects. I love using design as a universal language to craft meaningful solutions and positive impact. I enjoy leading brands through identity, packaging, and product experiences, and I thrive in collaborative environments that push the boundaries of creativity while delivering tangible outcomes.…

Available to hire

Hi there! I’m Luthfi Farzi Sukabumi, a multidisciplinary designer from Sukabumi, Indonesia with over a decade in the creative industry. I started as a freelance designer in 2014 and have since collaborated with cross-disciplinary professionals on diverse projects. I love using design as a universal language to craft meaningful solutions and positive impact.

I enjoy leading brands through identity, packaging, and product experiences, and I thrive in collaborative environments that push the boundaries of creativity while delivering tangible outcomes.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Freelance Graphic Designer at Seahorse Agency
January 1, 2025 - Present
Collaborated on international design projects with a focus on impactful visual solutions for clients across diverse industries in the Dubai region.
Head of Design at Aware Creative Lab, Sukabumi
January 1, 2023 - October 6, 2025
Led a multidisciplinary collective of designers, illustrators, and creatives. Directed branding, identity, and campaign projects across industries. Oversaw creative concepts, project management, and client communications.
Design Lead at Sukabumi Creative Hub, Sukabumi
January 1, 2021 - October 6, 2025
Developed the hub’s visual identity and brand presence. Designed interior graphics, promotional collateral, and event branding.
Event Identity Designer at ITB Ultra Marathon
January 1, 2025 - October 6, 2025
Designed the full event identity including logos, jerseys, medals, and promotional collateral for multiple editions of the marathon.
Social Media Maintainer at SBM ITB
January 1, 2024 - October 6, 2025
Managed and curated social media content for the School of Business and Management, ensuring consistent brand presence and boosted community engagement.
Social Media Maintainer at Institute Teknologi Bandung
January 1, 2024 - October 6, 2025
Managed and curated social media content to maintain a consistent brand presence and boost community engagement across ITB-related initiatives.
Mascot Branding Designer at Roga Bandung Institute of Technology Mascot
January 1, 2022 - October 6, 2025
Conceptualized and led mascot branding projects, transforming initial concepts into an iconic institutional symbol.
Mascot Branding Designer at BPLJ Mascot Branding
January 1, 2021 - October 6, 2025
Directed creative vision and executed mascot designs aligned with branding objectives to strengthen brand engagement.
Designer at Kementerian Keuangan – DIPA
January 1, 2019 - October 6, 2025
Designed visual identities and animated presentations to effectively communicate complex financial data.
Designer at KOMINFO BAKTI
January 1, 2019 - October 6, 2025
Designed modern visual identity and presentation animations supporting digital empowerment initiatives.
Brand Designer at Holdé
January 1, 2025 - Present
Designed logo and visual identity for Holdé, a lifestyle brand offering practical yet stylish accessories crafted with intentional detail for modern living.
Brand Designer at Ghufran Travel
January 1, 2025 - Present
Developed a complete brand identity system, including logo, brochure, and promotional materials reflecting the brand’s positioning.
Mascot Branding Designer at Bisnis Hijau ID
January 1, 2025 - Present
Managed and curated social media content, developing strategies to strengthen digital presence and support sustainable business initiatives.
Freelance Graphic Designer at Seahorse Agency
January 1, 2025 - Present
Collaborated on international design projects with a focus on impactful visual solutions.
Head of Design at Aware Creative Lab
December 31, 2023 - October 6, 2025
Led a multidisciplinary collective of designers, illustrators, and creatives. Directed branding, identity, and campaigns across industries. Oversaw creative concepts, project management, and client communication.
Design Lead at Sukabumi Creative Hub
December 31, 2021 - October 6, 2025
Developed the hub’s visual identity and brand presence. Designed interior graphics, promotional collateral, and event branding.

Education

Bachelor of Design in Visual Communication at Universitas Komputer Indonesia (UNKOM)
January 1, 2014 - January 1, 2019
The Design Buffet 2024 – 24-hour design retreat at Studio Yord, Jakarta
January 1, 2024 - January 1, 2024
Online program on design entrepreneurship and studio building at AD G I x ID S, Jakarta
May 1, 2023 - June 1, 2023
Bachelor of Design in Visual Communication Design at Universitas Komputer Indonesia (UNKOM)
January 1, 2014 - January 1, 2019

Qualifications

The Design Buffet 2024 – 24-hour design retreat (Selected participant)
January 1, 2024 - January 1, 2024
Online program on design entrepreneurship and studio building
May 1, 2023 - June 1, 2023

Industry Experience

Media & Entertainment, Professional Services, Education, Software & Internet

Skills

Experience Level