Hi, I’m Sonny Seneoudom, a performance-driven digital marketer based in Georgina, Ontario. I specialize in paid media and growth strategy for DTC brands and investor platforms, building data-led, full-funnel campaigns that drive ROAS and profitability. Over the past 5+ years I’ve helped teams optimize spend, improve conversion paths, and expand into new channels—Meta, Google, TikTok, Pinterest, and Amazon—while aligning creative, messaging, and compliance requirements with cross-functional partners. I thrive in fast-paced environments and enjoy turning complex data into actionable growth strategies that scale with quality creative and precise targeting.…

Sonny Seneoudom

Hi, I’m Sonny Seneoudom, a performance-driven digital marketer based in Georgina, Ontario. I specialize in paid media and growth strategy for DTC brands and investor platforms, building data-led, full-funnel campaigns that drive ROAS and profitability. Over the past 5+ years I’ve helped teams optimize spend, improve conversion paths, and expand into new channels—Meta, Google, TikTok, Pinterest, and Amazon—while aligning creative, messaging, and compliance requirements with cross-functional partners. I thrive in fast-paced environments and enjoy turning complex data into actionable growth strategies that scale with quality creative and precise targeting.…

Available to hire

Hi, I’m Sonny Seneoudom, a performance-driven digital marketer based in Georgina, Ontario. I specialize in paid media and growth strategy for DTC brands and investor platforms, building data-led, full-funnel campaigns that drive ROAS and profitability. Over the past 5+ years I’ve helped teams optimize spend, improve conversion paths, and expand into new channels—Meta, Google, TikTok, Pinterest, and Amazon—while aligning creative, messaging, and compliance requirements with cross-functional partners. I thrive in fast-paced environments and enjoy turning complex data into actionable growth strategies that scale with quality creative and precise targeting.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Paid Media Specialist at DealMaker
June 1, 2025 - September 20, 2025
Managed over $3M in paid media spend, achieving record-breaking results for Reg CF raises and contributing to the most successful capital campaigns in company history. Drove performance campaigns with up to 7x ROAS, built and scaled high-velocity direct-to-investor acquisition funnels across Meta, Google, Bing, Taboola, TikTok, LinkedIn, and other key platforms. Developed and executed full-funnel strategies focused on accredited and non-accredited investor conversion in a compliance-sensitive fintech environment. Worked cross-functionally with internal teams, founders, legal, and creative partners to align ad messaging, targeting, and conversion paths.
Digital Paid Media Strategist at goba Sports Group
February 1, 2025 - September 20, 2025
Managed $7.5M+ in digital ad spend, achieving a 10.59 ROAS and a $110 CPA. Launched Advantage+ campaigns, driving 26.1 ROAS across US, CA, AU, and NZ. Reduced CPC by 58%, improving CTR from 1.74% to 3.49%. Increased Google Ads Channel ROAS by 10x, while reducing ad spend by 39%. Collaborated with regional teams, copywriters, designers, videographers, and marketing assistants; worked with third-party consultants and ad platform representatives to optimize messaging and performance.
Digital Paid Social Media Specialist at goba Sports Group
March 1, 2024 - September 20, 2025
Implemented Commerce Shops on Meta, Pinterest, and TikTok, significantly boosting social commerce sales. Reduced CPC by 100% and increased CTR by 200% via innovative content strategies. Enhanced targeting with Lookalike Audiences and first-party data, improving ROAS by 30%. Developed cross-platform ad campaigns, increasing brand visibility and engagement by 20%.
E-Commerce Business Owner at Ketopillars.com
December 31, 2023 - September 20, 2025
Built and scaled an e-commerce brand from zero to profitability using paid media, branding, and CRO. Designed high-converting landing pages, sales pages, and automated email sequences. Developed and executed high-ROI digital marketing campaigns, increasing brand visibility, customer engagement, and revenue. Optimized web analytics & CRO strategies to improve conversion rates and profitability.
Amazon Seller at VSBL Sunglasses
October 1, 2021 - September 20, 2025
Sold 400 branded VSBL Sunglasses using market research, branding, and Amazon Ads, achieving ACOS of $14. Developed content strategy & optimized listings to enhance product performance. Executed targeted marketing campaigns, improving brand exposure and conversion rates.
Digital Marketing Manager (Amazon) at A TG Inc.
April 1, 2021 - September 20, 2025
Developed and managed two high-performing e-commerce websites with seamless Amazon FBA integration, driving higher listing rankings and visibility. Elevated product ratings from 2.4 to 4.3 stars by executing a strategic customer outreach and engagement plan. Launched a YouTube influencer partnership program, significantly boosting brand awareness and accelerating customer acquisition.
Digital Marketing Manager at HYC Design
October 1, 2020 - September 20, 2025
Designed & implemented landing pages & sales pages to drive conversions. Managed a team of marketing assistants and students, overseeing strategy & execution. Reduced website load time from 6s to 1s and automated email sequences. Led SEO strategy, optimizing website structure & increasing organic traffic.
Assistant Manager at Autoworker Honda Canada Mfg.
December 31, 2019 - September 20, 2025
Assisted in management and operations to support manufacturing processes and team performance in a high-volume facility.
Assistant Manager at Shoppers Drug Mart
December 31, 2010 - September 20, 2025
Supported store operations, customer service excellence, and team leadership in a fast-paced retail environment.
Paid Media Specialist at DealMaker
June 1, 2025 - September 20, 2025
Managed over $3M in paid media spend and drove record-breaking results for Reg CF raises, contributing to the most successful capital campaigns in company history. Drove performance campaigns with up to 7x ROAS, building high-velocity direct-to-investor acquisition funnels across Meta, Google, Bing, Taboola, TikTok, LinkedIn, and other key platforms. Developed and executed full-funnel strategies focused on accredited and non-accredited investor conversion in a compliance-sensitive fintech environment. Collaborated cross-functionally with founders, legal, and creative partners to align ad messaging, targeting, and conversion paths.
Digital Paid Media Strategist at goba Sports Group
February 1, 2025 - September 20, 2025
Managed $7.5M+ in digital ad spend, achieving a 10.59 ROAS and a $110 CPA. Launched Advantage+ campaigns driving 26.1 ROAS across US, CA, AU, and NZ. Reduced CPC by 58%, improving CTR from 1.74% to 3.49%. Increased Google Ads Channel ROAS by 10x while reducing ad spend by 39%. Collaborated with regional teams and marketing partners to optimize campaigns and creative.
Digital Paid Social Media Specialist at goba Sports Group
March 1, 2024 - September 20, 2025
Implemented Commerce Shops on Meta, Pinterest, and TikTok, significantly boosting social commerce sales. Reduced CPC by 100% and increased CTR by 200% through innovative content strategies. Enhanced targeting precision with Lookalike Audiences and first-party data, improving ROAS by 30%. Developed cross-platform ad campaigns to increase brand visibility and engagement.
E-Commerce Business Owner at Ketopillars.com
December 31, 2023 - September 20, 2025
Built and scaled an e-commerce brand from zero to profitability using paid media, branding, and CRO. Designed high-converting landing pages, sales pages, and automated email sequences. Developed and executed high-ROI digital marketing campaigns, increasing brand visibility, customer engagement, and revenue. Optimized web analytics & CRO strategies to improve conversion rates and profitability.
Amazon Seller at VSBL Sunglasses
October 1, 2021 - September 20, 2025
Sold 400 branded sunglasses using market research, branding, and Amazon Ads, achieving ACOS of $14. Developed content strategy and optimized product listings to enhance performance. Executed targeted marketing campaigns, improving brand exposure and conversion rates.
Digital Marketing Manager (Amazon) at ATG Inc.
April 1, 2021 - September 20, 2025
Developed and managed two high-performing e-commerce websites with seamless Amazon FBA integration, driving higher listing rankings and visibility. Elevated product ratings from 2.4 to 4.3 stars through strategic customer outreach and engagement. Launched a YouTube influencer partnership program to boost brand awareness and accelerate customer acquisition.
Digital Marketing Manager at HYC Design
October 1, 2020 - September 20, 2025
Designed and implemented landing pages and sales pages to drive conversions. Managed a team of 3-4 marketing assistants and 3 students, overseeing strategy and execution. Reduced website load time from 6s to 1s and automated email sequences. Led SEO strategy to optimize site structure and increase organic traffic.
Assistant Manager at Honda Canada Mfg.
December 31, 2019 - September 20, 2025
Autoworker role focusing on operations leadership, process improvements, and team coordination at the Alliston manufacturing facility. Built foundational leadership and cross-functional collaboration skills.
Assistant Manager at Shoppers Drug Mart
December 31, 2010 - September 20, 2025
Assistant Manager overseeing store operations, staff supervision, customer service, and sales optimization. Delivered improved store performance and customer experience.

Education

Diploma in Business Administration (Marketing) at Humber College
January 1, 2006 - January 1, 2009

Qualifications

Google Ads Search Certification
January 11, 2030 - September 20, 2025
Meta Blueprint Certification
January 11, 2030 - September 20, 2025

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other, Consumer Goods, Financial Services

Skills

Experience Level