I'm a Social Media & Digital Marketing Specialist with a robust foundation in data analysis and strategic planning. I thrive at uncovering actionable insights that empower informed business decisions and ignite growth through compelling, trend-savvy content. My focus is on crafting visually stunning campaigns with measurable outcomes, ensuring every project delivers tangible impact.

Valeria Pasechnaya

I'm a Social Media & Digital Marketing Specialist with a robust foundation in data analysis and strategic planning. I thrive at uncovering actionable insights that empower informed business decisions and ignite growth through compelling, trend-savvy content. My focus is on crafting visually stunning campaigns with measurable outcomes, ensuring every project delivers tangible impact.

Available to hire

I’m a Social Media & Digital Marketing Specialist with a robust foundation in data analysis and strategic planning. I thrive at uncovering actionable insights that empower informed business decisions and ignite growth through compelling, trend-savvy content. My focus is on crafting visually stunning campaigns with measurable outcomes, ensuring every project delivers tangible impact.

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Language

Russian
Fluent
English
Advanced
German
Beginner

Work Experience

Marketing Assistant at Humanizit RSU A.N. Kosygin
January 1, 2023 - August 22, 2025
Managed data analysis, reporting, and day-to-day operations to ensure efficient workflows. Took full ownership of strategic planning and end-to-end execution of marketing and advertising campaigns, with a strong focus on performance analytics and continuous optimization. Created posts and short videos for social media.
Visual Content Strategist at Various Companies including Comotomo, Good to be Home, Sigma restaurant, MM CLINIC, Garda Doma, UPGRADE dentistry
January 1, 2024 - August 22, 2025
Led social media management, content marketing, and collaboratively developed brand identity with the marketing team.
Social Media Specialist at PRO Russian school, Meat & Fish restaurant, IN VIA restaurant, SHUKRIS clothing brand
February 28, 2022 - August 22, 2025
Oversaw social media management and content marketing while working closely with marketing teams to develop brand identity.
Social Media Specialist at POLE Photography Studio
February 28, 2022 - August 22, 2025
Managed social media accounts for a photography studio, creating content and developing brand identity to enhance recognition. Assisted on photo shoots for promotional content for clients such as Uber, British School of Design, INCITY, and Sintezia.
Marketing Assistant at HumanizitRSU
March 31, 2023 - August 22, 2025
Managed data analysis, reporting, and day-to-day operations to ensure efficient workflows. Took full ownership of strategic planning and end-to-end execution of marketing and advertising campaigns, focusing on performance analytics and continuous optimization. Created posts and short videos for social media.
Visual Content Strategist / Social Media Specialist at Various (Comotomo, Good to be Home, Sigma, MM CLINIC, Garda Doma, UPGRADE)
January 31, 2024 - August 22, 2025
Led social media management, content marketing, and collaboratively developed brand identity with marketing teams. Created campaigns with measurable outcomes for various brands in baby gear, home goods, cosmetology, restaurant, villa, and dentistry sectors.
Social Media Specialist at Various (PRO Russian school, Meat & Fish restaurant, IN VIA restaurant, SHUKRIS clothing brand)
February 28, 2022 - August 22, 2025
Oversaw social media management, content marketing, and collaborated with marketing teams to shape and develop brand identity for education, restaurant, and clothing brand sectors.
Social Media Specialist at POLE Photography Studio
February 28, 2022 - August 22, 2025
Managed social media accounts, created content and developed brand identity to enhance brand recognition. Assisted on photo shoots for promotional content for clients such as Uber, British School of Design, INCITY, and Sintezia.

Education

Bachelor at RSU A.N. Kosygin (Design and Technology)
January 1, 2018 - January 1, 2021
Bachelor of Advertising and PR in Fashion Industry at RSU A.N. Kosygin (Design and Technology)
January 1, 2018 - December 31, 2021

Qualifications

The First Present Simple
January 1, 2023 - January 1, 2024
The First Present Simple
January 1, 2023 - January 31, 2024

Industry Experience

Retail, Healthcare, Media & Entertainment, Travel & Hospitality, Professional Services, Consumer Goods, Education