This portfolio showcases four end-to-end projects where I led the complete creative and visual direction — from brand identity and design systems to social media, marketing assets, and digital presence.

Across these projects, I worked closely with founders and internal teams to build cohesive, scalable brands. My responsibilities covered visual identity development, social media design and strategy, paid and organic creatives, email visuals, presentations, landing pages, and ongoing brand evolution.

Each project focused not only on aesthetics, but on performance: creating visuals that resonate with the target audience, support marketing goals, and strengthen brand recognition across platforms. I combined trend-aware design with strategic thinking, ensuring every touchpoint felt consistent, modern, and conversion-driven.

These projects demonstrate my ability to take ownership of a brand from early-stage or repositioning phase through growth — delivering high-quality, pixel-perfect design while adapting to fast-changing business needs.