Hi! I’m Vanesa Pascual, a social media and brand marketing specialist with hands-on experience growing brand awareness through content creation, influencer marketing, and digital strategy. Over the past several years, I’ve worked closely with brands to create engaging social media campaigns, manage influencer partnerships, and build authentic online communities that drive real engagement and sales. Most recently, I managed social media and influencer marketing for Fresh Press Farms, a nationally distributed food brand carried in retailers like Whole Foods, Publix, Kroger, Sprouts, Walmart, and Albertsons. In this role, I handled everything from content planning and campaign execution to influencer outreach, customer engagement, analytics reporting, and on-site content production. I coordinated 30+ influencer campaigns, built relationships with over 1,000 creators, and helped grow brand visibility through strategic short-form video, in-store content, recipe videos, and behind-the-scenes storytelling. What makes me stand out is my ability to combine creativity with strategy. I don’t just create content that looks good — I focus on content that feels authentic, connects with audiences, and performs well across platforms. I’m experienced in photography, videography, editing, social media management, influencer relations, community engagement, and trend forecasting. I also understand how to adapt content for different audiences while maintaining a strong brand voice. I’m passionate about helping brands grow organically, stay culturally relevant, and create content people genuinely want to engage with.

Vanesa Pascual

Hi! I’m Vanesa Pascual, a social media and brand marketing specialist with hands-on experience growing brand awareness through content creation, influencer marketing, and digital strategy. Over the past several years, I’ve worked closely with brands to create engaging social media campaigns, manage influencer partnerships, and build authentic online communities that drive real engagement and sales. Most recently, I managed social media and influencer marketing for Fresh Press Farms, a nationally distributed food brand carried in retailers like Whole Foods, Publix, Kroger, Sprouts, Walmart, and Albertsons. In this role, I handled everything from content planning and campaign execution to influencer outreach, customer engagement, analytics reporting, and on-site content production. I coordinated 30+ influencer campaigns, built relationships with over 1,000 creators, and helped grow brand visibility through strategic short-form video, in-store content, recipe videos, and behind-the-scenes storytelling. What makes me stand out is my ability to combine creativity with strategy. I don’t just create content that looks good — I focus on content that feels authentic, connects with audiences, and performs well across platforms. I’m experienced in photography, videography, editing, social media management, influencer relations, community engagement, and trend forecasting. I also understand how to adapt content for different audiences while maintaining a strong brand voice. I’m passionate about helping brands grow organically, stay culturally relevant, and create content people genuinely want to engage with.

Available to hire

Hi! I’m Vanesa Pascual, a social media and brand marketing specialist with hands-on experience growing brand awareness through content creation, influencer marketing, and digital strategy. Over the past several years, I’ve worked closely with brands to create engaging social media campaigns, manage influencer partnerships, and build authentic online communities that drive real engagement and sales.

Most recently, I managed social media and influencer marketing for Fresh Press Farms, a nationally distributed food brand carried in retailers like Whole Foods, Publix, Kroger, Sprouts, Walmart, and Albertsons. In this role, I handled everything from content planning and campaign execution to influencer outreach, customer engagement, analytics reporting, and on-site content production. I coordinated 30+ influencer campaigns, built relationships with over 1,000 creators, and helped grow brand visibility through strategic short-form video, in-store content, recipe videos, and behind-the-scenes storytelling.

What makes me stand out is my ability to combine creativity with strategy. I don’t just create content that looks good — I focus on content that feels authentic, connects with audiences, and performs well across platforms. I’m experienced in photography, videography, editing, social media management, influencer relations, community engagement, and trend forecasting. I also understand how to adapt content for different audiences while maintaining a strong brand voice.

I’m passionate about helping brands grow organically, stay culturally relevant, and create content people genuinely want to engage with.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Social Media Marketing Manager at Fresh Press Farms
January 1, 2025 - May 1, 2026
Led organic social media strategy across channels, delivering a 22% average engagement rate (7x above the 3% benchmark) with a peak of 47% in March 2026. Generated 525K+ top video views and grew Facebook followers from 1K to 39K, achieving a 3.94% average monthly follower growth. Seeded 1,000+ influencers and managed end-to-end influencer marketing via Upfluence (outreach, vetting, negotiations, content delivery). Built and launched a Brand Ambassadorship Program; directed on-site and studio shoots; oversaw scripting, filming, editing (Final Cut Pro X, CapCut, Lightroom) and publishing. Cultivated partnerships with culinary professionals, registered dietitians, and local chefs for authentic endorsements. Analyzed performance data (reach, engagement rate, CPV, growth trends) and presented insights to leadership. Collaborated with external PR/marketing agencies to align with retail launches and seasonal promotions. Managed marketing budget for paid partnerships and ambassador initiatives
Social Media Marketing Intern at Fresh Press Farms
August 1, 2024 - December 1, 2024
Engaged micro- and mid-sized influencers for paid and gifted collaborations aligned with brand values; managed PR package outreach. Coordinated content creation and distribution across social platforms, maintaining a consistent brand presence. Developed chef partnerships to facilitate product trials and generate authentic social content.
Social Media & Public Relations Intern at Barnabas Center Inc.
January 1, 2024 - April 1, 2024
Produced and managed social media content including original photography and community posts. Led newsletter production and wrote articles to boost community engagement and information dissemination.

Education

Bachelor of Arts in Communication Studies at University of North Florida
January 11, 2030 - May 15, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services

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