Hi! I’m Vanesa Pascual, a social media and brand marketing specialist with hands-on experience growing brand awareness through content creation, influencer marketing, and digital strategy. Over the past several years, I’ve worked closely with brands to create engaging social media campaigns, manage influencer partnerships, and build authentic online communities that drive real engagement and sales.
Most recently, I managed social media and influencer marketing for Fresh Press Farms, a nationally distributed food brand carried in retailers like Whole Foods, Publix, Kroger, Sprouts, Walmart, and Albertsons. In this role, I handled everything from content planning and campaign execution to influencer outreach, customer engagement, analytics reporting, and on-site content production. I coordinated 30+ influencer campaigns, built relationships with over 1,000 creators, and helped grow brand visibility through strategic short-form video, in-store content, recipe videos, and behind-the-scenes storytelling.
What makes me stand out is my ability to combine creativity with strategy. I don’t just create content that looks good — I focus on content that feels authentic, connects with audiences, and performs well across platforms. I’m experienced in photography, videography, editing, social media management, influencer relations, community engagement, and trend forecasting. I also understand how to adapt content for different audiences while maintaining a strong brand voice.
I’m passionate about helping brands grow organically, stay culturally relevant, and create content people genuinely want to engage with.
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