Hi! I'm Vanessa Madiedo, a multidisciplinary graphic designer and illustrator with a strong foundation in visual storytelling, branding, and analog techniques. I specialize in creating expressive visuals for editorial, fashion, and lifestyle brands across international markets. Skilled at adapting to diverse styles while maintaining conceptual depth and brand coherence, I’m passionate about meaningful design that blends intuition with strategy. I have developed packaging and label designs, directed photoshoots including product, editorial, and food photography, and designed responsive landing pages and ecommerce websites with user-centered layouts and UI components. I create cohesive brand identities and logos from scratch, lead art direction and visual strategy for campaigns, edit promotional videos and motion content, and manage branded content planning and social media layouts for Instagram and TikTok.

Vanessa Madiedo

Hi! I'm Vanessa Madiedo, a multidisciplinary graphic designer and illustrator with a strong foundation in visual storytelling, branding, and analog techniques. I specialize in creating expressive visuals for editorial, fashion, and lifestyle brands across international markets. Skilled at adapting to diverse styles while maintaining conceptual depth and brand coherence, I’m passionate about meaningful design that blends intuition with strategy. I have developed packaging and label designs, directed photoshoots including product, editorial, and food photography, and designed responsive landing pages and ecommerce websites with user-centered layouts and UI components. I create cohesive brand identities and logos from scratch, lead art direction and visual strategy for campaigns, edit promotional videos and motion content, and manage branded content planning and social media layouts for Instagram and TikTok.

Available to hire

Hi! I’m Vanessa Madiedo, a multidisciplinary graphic designer and illustrator with a strong foundation in visual storytelling, branding, and analog techniques. I specialize in creating expressive visuals for editorial, fashion, and lifestyle brands across international markets. Skilled at adapting to diverse styles while maintaining conceptual depth and brand coherence, I’m passionate about meaningful design that blends intuition with strategy.

I have developed packaging and label designs, directed photoshoots including product, editorial, and food photography, and designed responsive landing pages and ecommerce websites with user-centered layouts and UI components. I create cohesive brand identities and logos from scratch, lead art direction and visual strategy for campaigns, edit promotional videos and motion content, and manage branded content planning and social media layouts for Instagram and TikTok.

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Language

Spanish; Castilian
Fluent
English
Advanced
French
Beginner

Work Experience

Independent Graphic Designer and Illustrator
January 1, 2021 - Present
Worked on editorial illustration for cultural magazines, books, opinion articles, and independent publications. Created covers, layouts, and visual identities for illustrated books, albums, catalogs, and fanzines. Performed photographic editing and retouching of cultural objects, products, and spaces. Specialized in editorial design and visual narrative, branding and strategic design, package design, and prepress.
Freelance Graphic Designer & Illustrator at Self-employed (Remote - Clients Worldwide)
January 1, 2020 - Present
I collaborate remotely with clients globally, delivering graphic design and illustration services. My expertise includes visual storytelling, branding, editorial and fashion visuals, packaging, product and food photography direction and execution, responsive web design, brand identity and logo creation, art direction for campaigns, and managing branded content for social media platforms such as Instagram and TikTok.
Freelance Graphic Designer & Illustrator
January 1, 2020 - Present
Provide freelance graphic design and illustration services to clients worldwide. Experienced in visual storytelling, branding, analog techniques like gouache and paper cutouts, editorial and lifestyle brand visuals, product and food photography direction including concept development, styling, lighting, and editing. Design responsive landing pages and e-commerce websites with user-centered UIs, develop brand identities and logos from scratch, lead art direction and visual strategy for campaigns across print and digital platforms, edit promotional videos and motion content, and manage branded content for social media platforms such as Instagram and TikTok, including layout design, engagement tagging strategies, and posting calendars.

Education

Editorial Amanuensis at Taller Editorial
January 1, 2023 - December 31, 2023
Degree in Graphic Design at Escuela Británica de Artes Creativas y Tecnología (EBAC), Universidad del Norte
January 1, 2020 - December 31, 2024
BA in Graphic Design at Universidad del Norte
January 1, 2020 - January 1, 2024
Professional Certificate in Illustration at British School of Creative Arts and Technology (EBAC)
January 1, 2022 - January 1, 2025
BA in Graphic Design at Universidad del Norte
January 1, 2020 - January 1, 2024
Professional Certificate in Illustration at British School of Creative Arts and Technology (EBAC)
January 1, 2022 - January 1, 2025

Qualifications

Professional Certificate in Illustration
January 1, 2022 - January 1, 2025
Professional Certificate in Illustration
January 1, 2022 - January 1, 2025

Industry Experience

Media & Entertainment, Consumer Goods, Education, Retail, Professional Services, Software & Internet