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I’m a communications leader with 20 years of experience delivering high-impact PR, thought leadership and digital campaigns across the built environment, interiors, food, education, sustainability, and social purpose sectors. I’m carbon literate and values-driven, focused on helping purpose-led organisations and small teams thrive. I also have experience working with female founders as their right-hand woman — I'm the person they think out loud with, and then help make it happen. Working in marketing agencies managing brands and clients of all sizes, I bring a wealth of brand, operations, PR, social media, communications and project management knowledge — whatever the business needs to move forward that month. I’m passionate about connecting brands with their communities through thoughtful strategy and compelling content.…I’m a communications leader with 20 years of experience delivering high-impact PR, thought leadership and digital campaigns across the built environment, interiors, food, education, sustainability, and social purpose sectors. I’m carbon literate and values-driven, focused on helping purpose-led organisations and small teams thrive. I also have experience working with female founders as their right-hand woman — I'm the person they think out loud with, and then help make it happen. Working in marketing agencies managing brands and clients of all sizes, I bring a wealth of brand, operations, PR, social media, communications and project management knowledge — whatever the business needs to move forward that month. I’m passionate about connecting brands with their communities through thoughtful strategy and compelling content.

Victoria OToole

Content Creator, Copywriter, Marketing Strategist, +5

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I’m a communications leader with 20 years of experience delivering high-impact PR, thought leadership and digital campaigns across the built environment, interiors, food, education, sustainability, and social purpose sectors. I’m carbon literate and values-driven, focused on helping purpose-led organisations and small teams thrive. I also have experience working with female founders as their right-hand woman — I'm the person they think out loud with, and then help make it happen. Working in marketing agencies managing brands and clients of all sizes, I bring a wealth of brand, operations, PR, social media, communications and project management knowledge — whatever the business needs to move forward that month. I’m passionate about connecting brands with their communities through thoughtful strategy and compelling content.…I’m a communications leader with 20 years of experience delivering high-impact PR, thought leadership and digital campaigns across the built environment, interiors, food, education, sustainability, and social purpose sectors. I’m carbon literate and values-driven, focused on helping purpose-led organisations and small teams thrive. I also have experience working with female founders as their right-hand woman — I'm the person they think out loud with, and then help make it happen. Working in marketing agencies managing brands and clients of all sizes, I bring a wealth of brand, operations, PR, social media, communications and project management knowledge — whatever the business needs to move forward that month. I’m passionate about connecting brands with their communities through thoughtful strategy and compelling content.

Available to hire

I’m a communications leader with 20 years of experience delivering high-impact PR, thought leadership and digital campaigns across the built environment, interiors, food, education, sustainability, and social purpose sectors. I’m carbon literate and values-driven, focused on helping purpose-led organisations and small teams thrive.

I also have experience working with female founders as their right-hand woman — I’m the person they think out loud with, and then help make it happen. Working in marketing agencies managing brands and clients of all sizes, I bring a wealth of brand, operations, PR, social media, communications and project management knowledge — whatever the business needs to move forward that month. I’m passionate about connecting brands with their communities through thoughtful strategy and compelling content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Business Support Specialist at Self-employed

October 1, 2024 - Present

Support small businesses and start-ups with marketing, operations, values, copywriting, and content marketing. Focused on building community-driven brands and helping businesses grow in a sustainable, authentic way. Services include marketing strategy, content creation, operations and HR office support, social media management, content scheduling and PR. Passionate about helping independent businesses thrive by connecting them to their local communities.

Account Director at WE ARE HATTRICK LTD

October 1, 2020 - September 30, 2024

Led integrated marketing campaigns for clients in tourism, interior design and the green economy, including digital, PR, social, and events to drive brand visibility. Forged strong client relationships, coordinated cross-functional agency teams, and delivered measurable ROI aligned to business objectives. Developed an ambassador strategy for MERLYN’s #MySanctuary campaign with the Pink Ribbon Foundation, securing the highest annual media coverage, 10 niche influencer contracts and 1st inclusion on KBB media tour in 10 years. Created a content marketing strategy within a tight £60k budget using new video formats to help a tech market entrant grow engagement, generate leads, and support sales enablement. Certified Carbon Literate.

Global Earned Media & Content Director (F&B) at STEIN IAS (now Stein)

March 1, 2020 - September 30, 2020

Led the award-winning PR and content strategy for a global food & beverage client, securing EMEA-wide coverage and strengthening clean label thought leadership. Created globally aligned messaging and media content in collaboration with cross-departmental teams and market leads. Delivered 5:1 ROI on content-driven campaigns through precise message development and media placement.

Head of Earned Media / Group Account Director, PR & Events at Stein IAS

January 1, 2014 - February 29, 2020

Directed strategic delivery for a £150k portfolio across 9 clients in sectors including food, tech, and industrial. Managed and mentored a PR & social team of 4; supported professional development, recruitment, and retention. Developed and launched a new integrated earned/owned media offer, leading to significant new revenue. Partnered on new business bids with a 90% success rate where PR was included.

Agency Marketing Manager at Stein IAS

January 1, 2011 - December 31, 2014

Led the global multi-channel go-to-market strategy with a $1m budget across 3 continents. Responsible for managing senior leaders, campaign tracking set-up, measurement, creative briefing, and event production for network partners. Managed all internal and external comms for the merger of Stein and IAS, delivering full brand launch including brand values, website, brand activation and PR within 12 weeks. Translated core campaign messaging into three languages and coordinated across multiple agency partners.