Vincent Brasse

Project Type: Creative Direction, Advertising Campaign, Video Production
Client: Zetwal Residential Development
Role: Creative Director & Marketing Strategist
Link to project: https://www.twine.net/signin
Video Link: https://www.twine.net/signin

Project Overview

As part of my collaboration with Cap Tamarin, I was commissioned to develop the branding and marketing campaign for Zetwal, a new residential development composed of townhouses and penthouses set within a natural environment.

Beyond the branding itself, my primary role was to create and direct a promotional campaign that would differentiate the project in a competitive real estate market.

The Challenge

Traditional real estate advertising often focuses on buildings, floor plans, and property features. I believed this approach would make the project blend into an already crowded market.

Instead, I proposed a lifestyle-focused strategy designed to sell the experience of living within the development rather than the properties themselves. The objective was to create a stronger emotional connection with potential buyers and position Zetwal as a desirable way of life.

Creative Approach

I developed the campaign concept and created a detailed storyboard built around atmosphere, environment, and everyday experiences. The narrative focused on how future residents would interact with the surrounding landscape and community, transforming the project from a real estate offer into a lifestyle destination.

The campaign was designed to communicate emotion, aspiration, and a sense of place while maintaining alignment with the project’s premium positioning.

Production

The concept evolved into a large-scale video production involving:

• A crew of more than 20 people
• Three consecutive shooting days
• Ten filming locations across Mauritius
• RED Dragon cinema camera production
• Full storyboard and creative direction

One of the most demanding sequences required transporting a reduced crew and cast to the summit of La Tourelle Mountain to capture the final shot envisioned during the concept phase.

Outcome

The final campaign successfully repositioned the development as a lifestyle destination rather than a standard residential project. By combining strategic branding, storytelling, and cinematic production, the campaign delivered a memorable narrative capable of creating a stronger emotional connection with prospective buyers.

Skills Demonstrated

• Creative Direction
• Advertising Campaign Development
• Storytelling
• Video Production
• Marketing Strategy
• Brand Development
• Production Management
• Art Direction
• Real Estate Marketing
• Client Presentation

Game Street – Building a Complete Entertainment Brand Experience

Project Type: Brand Identity, Customer Experience Design, Environmental Graphics, Marketing Collateral
Client: Game Street
Role: Brand Strategist, Creative Director, Graphic Designer
Portfolio: https://www.twine.net/signin

Project Overview

Game Street was created as a modern family entertainment destination combining gaming, social interaction, and immersive experiences. My role was to develop a complete brand identity and visual ecosystem capable of attracting both children and adults while establishing a distinctive presence in the entertainment sector.

The Challenge

The challenge was to create a brand that captured the excitement of gaming without relying on common industry clichés. The identity needed to feel energetic and playful while remaining professional enough to support marketing campaigns, venue branding, partnerships, and future growth.

The visual system also had to function across a wide range of touchpoints, from physical signage and environmental graphics to digital marketing and customer communications.

Design Approach

The creative direction drew inspiration from gaming culture, arcade environments, and interactive entertainment. I developed a custom icon system featuring controllers, joysticks, and gaming-inspired symbols that became a key element of the brand language.

The visual identity was designed to be flexible and scalable, combining vibrant colours, dynamic layouts, and playful graphic elements with a structured framework that ensured consistency across all applications.

Special attention was given to the customer journey, creating a cohesive experience that extended beyond the logo into the physical environment and promotional materials.

Deliverables

• Brand Strategy
• Naming Development
• Logo Design
• Visual Identity System
• Custom Icon Library
• Brand Guidelines
• Environmental Graphics
• Signage Design
• Venue Branding
• Marketing Collateral
• Social Media Assets
• Customer Experience Design

Outcome

The result was a distinctive entertainment brand with a strong visual identity and a scalable design system capable of supporting both customer engagement and business growth. The project successfully transformed a concept into a fully developed brand experience, ensuring consistency across physical and digital touchpoints while creating a memorable destination for visitors.

Skills Demonstrated

• Branding & Identity Design
• Creative Direction
• Customer Experience Design
• Environmental Graphics
• Signage Design
• Marketing Design
• Illustration & Iconography
• Adobe Illustrator
• Adobe InDesign
• Brand Systems Development
• Print Production Design

Cap Tamarin – Reimagining the Identity of a Smart City

Project Type: Brand Identity, Rebranding, Creative Direction, Marketing Design
Client: Cap Tamarin Smart City
Role: Lead Brand Designer & Creative Director
Portfolio: https://www.twine.net/signin

Project Overview

Cap Tamarin is one of Mauritius’ leading smart city developments, bringing together residential, commercial, educational, and leisure spaces within a single destination. As the project evolved, the brand required a refreshed identity capable of reflecting its growth while maintaining strong market recognition.

I led the rebranding process, creating a modern and flexible visual identity system designed to support the city’s long-term vision across digital and physical touchpoints.

The Challenge

The existing identity had practical limitations when applied across signage, print, digital platforms, and one-colour applications. The growing ecosystem of services and sub-brands also required a clearer and more consistent visual structure.

The challenge was to modernise the brand while preserving the recognition and trust it had built over the years.

Design Approach

The rebrand focused on simplifying and strengthening the visual identity while retaining its core character. The logo was redesigned to improve legibility, scalability, and versatility across multiple applications.

Beyond the logo, I developed a comprehensive visual system and brand framework that could be applied consistently across marketing campaigns, publications, presentations, signage, advertising, and digital communications.

The design language was built to reflect the balance between urban convenience and coastal lifestyle that defines the Cap Tamarin experience.

Deliverables

• Brand Audit & Strategy
• Logo Redesign
• Visual Identity System
• Brand Guidelines
• Sub-brand Architecture
• Marketing Collateral
• Signage Applications
• Presentation Design
• Advertising Assets
• Social Media Creative
• Print & Digital Communications

Outcome

The new identity provided Cap Tamarin with a stronger and more adaptable brand platform capable of supporting future growth. It improved consistency across communications, simplified brand management, and strengthened the development’s positioning as a modern lifestyle destination.

The project became the foundation for a wide range of ongoing marketing and communication initiatives across the smart city ecosystem.

Skills Demonstrated

• Branding & Rebranding
• Creative Direction
• Brand Strategy
• Visual Identity Design
• Brand Architecture
• Marketing Design
• Signage Design
• Presentation Design
• Adobe Illustrator
• Adobe InDesign
• Design Systems Development