Brand Designer, Graphic Designer & Creative Director | 10+ Years Building Brands That Connect
I’m a multidisciplinary designer and creative director with more than 10 years of experience helping businesses transform ideas into compelling visual identities and marketing experiences.
My expertise spans branding, visual identity systems, graphic design, creative direction, content marketing, signage, print production, websites, social media campaigns, and marketing collateral. I have worked with property developers, hospitality brands, events, retailers, startups, and service-based businesses, leading projects from strategy and concept development through to final execution.
Some of my recent work includes a complete rebrand for a major smart city development, brand architecture and signage systems, campaign creative, website design, video production, presentation design, and customer experience development.
I combine strong design fundamentals with practical business thinking, ensuring that every project is not only visually engaging but also aligned with clear commercial objectives.
Services
Brand Identity Design
Logo Design
Brand Guidelines
Marketing Collateral
Signage & Large Format Design
Print-Ready Artwork
Presentation Design
Social Media Design
Website Design (Webflow & Shopify)
Creative Direction
Packaging Design
Campaign Creative
Software
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Figma
Webflow
Shopify
Microsoft Office Suite
Ideal Clients
I enjoy working with businesses that need clear, professional design systems that can be applied consistently across digital, print, environmental graphics, and customer-facing experiences.
Portfolio : Website not available. Sign in: https://www.twine.net/signup
Experience Level
Work Experience
Education
Qualifications
Industry Experience
- A crew of more than 20 people
- Three consecutive shooting days
- Ten filming locations across Mauritius
- RED Dragon cinema camera production
- Full storyboard and creative direction
- Creative Direction
- Advertising Campaign Development
- Storytelling
- Video Production
- Marketing Strategy
- Brand Development
- Production Management
- Art Direction
- Real Estate Marketing
- Client Presentation
Project Type: Creative Direction, Advertising Campaign, Video Production
Client: Zetwal Residential Development
Role: Creative Director & Marketing Strategist
Link to project: https://www.twine.net/signin
Video Link: https://www.twine.net/signin
Project Overview
As part of my collaboration with Cap Tamarin, I was commissioned to develop the branding and marketing campaign for Zetwal, a new residential development composed of townhouses and penthouses set within a natural environment.
Beyond the branding itself, my primary role was to create and direct a promotional campaign that would differentiate the project in a competitive real estate market.
The Challenge
Traditional real estate advertising often focuses on buildings, floor plans, and property features. I believed this approach would make the project blend into an already crowded market.
Instead, I proposed a lifestyle-focused strategy designed to sell the experience of living within the development rather than the properties themselves. The objective was to create a stronger emotional connection with potential buyers and position Zetwal as a desirable way of life.
Creative Approach
I developed the campaign concept and created a detailed storyboard built around atmosphere, environment, and everyday experiences. The narrative focused on how future residents would interact with the surrounding landscape and community, transforming the project from a real estate offer into a lifestyle destination.
The campaign was designed to communicate emotion, aspiration, and a sense of place while maintaining alignment with the project’s premium positioning.
Production
The concept evolved into a large-scale video production involving:
One of the most demanding sequences required transporting a reduced crew and cast to the summit of La Tourelle Mountain to capture the final shot envisioned during the concept phase.
Outcome
The final campaign successfully repositioned the development as a lifestyle destination rather than a standard residential project. By combining strategic branding, storytelling, and cinematic production, the campaign delivered a memorable narrative capable of creating a stronger emotional connection with prospective buyers.
Skills Demonstrated
- Brand Strategy
- Naming Development
- Logo Design
- Visual Identity System
- Custom Icon Library
- Brand Guidelines
- Environmental Graphics
- Signage Design
- Venue Branding
- Marketing Collateral
- Social Media Assets
- Customer Experience Design
- Branding & Identity Design
- Creative Direction
- Customer Experience Design
- Environmental Graphics
- Signage Design
- Marketing Design
- Illustration & Iconography
- Adobe Illustrator
- Adobe InDesign
- Brand Systems Development
- Print Production Design
Game Street – Building a Complete Entertainment Brand Experience
Project Type: Brand Identity, Customer Experience Design, Environmental Graphics, Marketing Collateral
Client: Game Street
Role: Brand Strategist, Creative Director, Graphic Designer
Portfolio: https://www.twine.net/signin
Project Overview
Game Street was created as a modern family entertainment destination combining gaming, social interaction, and immersive experiences. My role was to develop a complete brand identity and visual ecosystem capable of attracting both children and adults while establishing a distinctive presence in the entertainment sector.
The Challenge
The challenge was to create a brand that captured the excitement of gaming without relying on common industry clichés. The identity needed to feel energetic and playful while remaining professional enough to support marketing campaigns, venue branding, partnerships, and future growth.
The visual system also had to function across a wide range of touchpoints, from physical signage and environmental graphics to digital marketing and customer communications.
Design Approach
The creative direction drew inspiration from gaming culture, arcade environments, and interactive entertainment. I developed a custom icon system featuring controllers, joysticks, and gaming-inspired symbols that became a key element of the brand language.
The visual identity was designed to be flexible and scalable, combining vibrant colours, dynamic layouts, and playful graphic elements with a structured framework that ensured consistency across all applications.
Special attention was given to the customer journey, creating a cohesive experience that extended beyond the logo into the physical environment and promotional materials.
Deliverables
Outcome
The result was a distinctive entertainment brand with a strong visual identity and a scalable design system capable of supporting both customer engagement and business growth. The project successfully transformed a concept into a fully developed brand experience, ensuring consistency across physical and digital touchpoints while creating a memorable destination for visitors.
Skills Demonstrated
- Brand Audit & Strategy
- Logo Redesign
- Visual Identity System
- Brand Guidelines
- Sub-brand Architecture
- Marketing Collateral
- Signage Applications
- Presentation Design
- Advertising Assets
- Social Media Creative
- Print & Digital Communications
- Branding & Rebranding
- Creative Direction
- Brand Strategy
- Visual Identity Design
- Brand Architecture
- Marketing Design
- Signage Design
- Presentation Design
- Adobe Illustrator
- Adobe InDesign
- Design Systems Development
Cap Tamarin – Reimagining the Identity of a Smart City
Project Type: Brand Identity, Rebranding, Creative Direction, Marketing Design
Client: Cap Tamarin Smart City
Role: Lead Brand Designer & Creative Director
Portfolio: https://www.twine.net/signin
Project Overview
Cap Tamarin is one of Mauritius’ leading smart city developments, bringing together residential, commercial, educational, and leisure spaces within a single destination. As the project evolved, the brand required a refreshed identity capable of reflecting its growth while maintaining strong market recognition.
I led the rebranding process, creating a modern and flexible visual identity system designed to support the city’s long-term vision across digital and physical touchpoints.
The Challenge
The existing identity had practical limitations when applied across signage, print, digital platforms, and one-colour applications. The growing ecosystem of services and sub-brands also required a clearer and more consistent visual structure.
The challenge was to modernise the brand while preserving the recognition and trust it had built over the years.
Design Approach
The rebrand focused on simplifying and strengthening the visual identity while retaining its core character. The logo was redesigned to improve legibility, scalability, and versatility across multiple applications.
Beyond the logo, I developed a comprehensive visual system and brand framework that could be applied consistently across marketing campaigns, publications, presentations, signage, advertising, and digital communications.
The design language was built to reflect the balance between urban convenience and coastal lifestyle that defines the Cap Tamarin experience.
Deliverables
Outcome
The new identity provided Cap Tamarin with a stronger and more adaptable brand platform capable of supporting future growth. It improved consistency across communications, simplified brand management, and strengthened the development’s positioning as a modern lifestyle destination.
The project became the foundation for a wide range of ongoing marketing and communication initiatives across the smart city ecosystem.
Skills Demonstrated
- Brand Audit
- Logo Redesign
- Visual Identity System
- Brand Guidelines
- Packaging & Retail Applications
- Marketing Collateral
- Print & Digital Assets
- Rebranding
- Brand Identity Design
- Creative Direction
- Retail Branding
- Logo Design
- Visual Communication
- Adobe Illustrator
- Adobe InDesign
- Print Production
Project Type: Rebranding, Brand Identity, Creative Direction
Client: Le Rendez-Vous
Role: Lead Brand Designer & Creative Director
Portfolio Link https://www.twine.net/signin
Project Overview
Le Rendez-Vous is a Mauritian retailer dedicated exclusively to showcasing products created by local artisans and makers. To celebrate its 10th anniversary, the company decided it was time to modernise its visual identity while preserving the authenticity that had made it a recognised destination for locally crafted products.
I was commissioned to lead the rebranding process and create an identity that reflected both the brand’s heritage and its future ambitions.
The Challenge
The original logo had been created internally when the business first launched and consisted primarily of a simple red typographic treatment. While it had become familiar to customers over the years, it no longer reflected the quality, personality, and cultural value of the brand.
The challenge was to refresh the identity without losing the recognition and emotional connection that customers had built with the business over the previous decade.
Design Approach
My approach focused on preserving the warmth and accessibility of the original brand while introducing stronger visual elements inspired by Mauritius’ rich creative culture. The new identity was designed to celebrate local craftsmanship and reinforce the brand’s role as a showcase for Mauritian talent.
Typography, colour, and graphic elements were carefully selected to create a more distinctive and professional identity while maintaining the familiar spirit of the original brand.
Deliverables
Outcome
The rebrand successfully marked Le Rendez-Vous’ 10-year milestone by providing a more refined and memorable visual identity while remaining true to its roots. The new brand strengthened its positioning as a destination dedicated to promoting Mauritian artisans and locally made products.
Skills Demonstrated
- Brand Strategy
- Naming Development
- Tagline Creation
- Logo Design
- Visual Identity System
- Brand Guidelines
- Marketing Assets
- Shopify Website Setup
- Digital Brand Applications
- Brand Strategy
- Naming & Positioning
- Logo Design
- Visual Identity Design
- Creative Direction
- E-commerce Design
- Shopify Development
- Adobe Illustrator
- Brand Guidelines
- Digital Marketing Assets
Project Type: Brand Identity, Naming, E-commerce Design
Client: Autonomy
Role: Brand Strategist, Lead Brand Designer & Creative Director
Portfolio Link https://www.twine.net/signin
Project Overview
Autonomy was launched as Mauritius’ first electric vehicle subscription service, offering customers a flexible alternative to traditional car ownership. As a completely new business entering an emerging market, the company required a strong brand foundation capable of introducing an unfamiliar concept while building trust and credibility.
I was commissioned to create the brand from the ground up, from naming and positioning to visual identity and online presence.
The Challenge
Because electric vehicle subscriptions were a new concept in Mauritius, the brand needed to clearly communicate innovation, simplicity, and freedom while remaining accessible to a broad audience. The challenge was not only to launch a new company but also to help educate the market about a different way of accessing personal mobility.
Design Approach
The name Autonomy was chosen to reflect independence, flexibility, and freedom of movement—core benefits of the subscription model. I also developed the brand tagline and visual identity, creating a modern and professional design system that aligned with the company’s forward-thinking vision.
The visual language combined clean typography and contemporary design principles to position the brand as an innovative mobility solution while maintaining the trustworthiness expected from an automotive service provider.
Deliverables
Outcome
The project resulted in a complete brand ecosystem that enabled Autonomy to enter the Mauritian market with a clear and distinctive identity. By combining strategic positioning, strong visual design, and a functional e-commerce platform, the brand established a professional presence capable of supporting its launch and future growth.
Skills Demonstrated
- Web Design
- UI/UX Design
- Webflow Development
- CMS Architecture
- Responsive Design
- Website Migration
- Domain & Hosting Management
Project Type: Website Redesign, Web Development, CMS Implementation
Client: My Pop-Up Store
Role: Web Designer & Webflow Developer
Project Overview
My Pop-Up Store is a Mauritian retailer dedicated to promoting and selling products created by local artisans and independent makers. The business required a complete redesign of its existing website to better reflect the quality of its products and provide a more engaging online experience for customers.
I was commissioned to redesign and rebuild the website from the ground up using Webflow.
Live Website: [https://www.twine.net/signin
Outcome
The redesigned website provided My Pop-Up Store with a more professional and distinctive online presence while significantly improving content management. By moving from a template-based WordPress website to a fully customised Webflow solution, the client gained greater autonomy, easier maintenance, and a platform capable of evolving alongside the business.
Skills Demonstrated
Hire Vincent Brasse today
To get started post up your job and then invite Vincent Brasse to your job.