Autonomy – Launching Mauritius' First Electric Vehicle Subscription Brand

Project Type: Brand Identity, Naming, E-commerce Design
Client: Autonomy
Role: Brand Strategist, Lead Brand Designer & Creative Director
Portfolio Link https://www.twine.net/signin

Project Overview

Autonomy was launched as Mauritius’ first electric vehicle subscription service, offering customers a flexible alternative to traditional car ownership. As a completely new business entering an emerging market, the company required a strong brand foundation capable of introducing an unfamiliar concept while building trust and credibility.

I was commissioned to create the brand from the ground up, from naming and positioning to visual identity and online presence.

The Challenge

Because electric vehicle subscriptions were a new concept in Mauritius, the brand needed to clearly communicate innovation, simplicity, and freedom while remaining accessible to a broad audience. The challenge was not only to launch a new company but also to help educate the market about a different way of accessing personal mobility.

Design Approach

The name Autonomy was chosen to reflect independence, flexibility, and freedom of movement—core benefits of the subscription model. I also developed the brand tagline and visual identity, creating a modern and professional design system that aligned with the company’s forward-thinking vision.

The visual language combined clean typography and contemporary design principles to position the brand as an innovative mobility solution while maintaining the trustworthiness expected from an automotive service provider.

Deliverables

• Brand Strategy
• Naming Development
• Tagline Creation
• Logo Design
• Visual Identity System
• Brand Guidelines
• Marketing Assets
• Shopify Website Setup
• Digital Brand Applications

Outcome

The project resulted in a complete brand ecosystem that enabled Autonomy to enter the Mauritian market with a clear and distinctive identity. By combining strategic positioning, strong visual design, and a functional e-commerce platform, the brand established a professional presence capable of supporting its launch and future growth.

Skills Demonstrated

• Brand Strategy
• Naming & Positioning
• Logo Design
• Visual Identity Design
• Creative Direction
• E-commerce Design
• Shopify Development
• Adobe Illustrator
• Brand Guidelines
• Digital Marketing Assets