Game Views Redesign – Mobile & Web Data Interface

I redesigned the match history and game data views across both mobile and web environments to improve clarity, navigation, and overall usability. The original interface presented complex information without a clear hierarchy, making it difficult for users to scan results, apply filters, and understand team-based data relationships.

My work focused on restructuring the information hierarchy, simplifying navigation and filtering logic, and creating a more intuitive visual system that supports fast orientation within data-heavy screens. The redesign introduced clearer layouts, improved content grouping, and consistent interaction patterns across devices, resulting in a smoother and more efficient user experience for viewing match history and performance data.

Mobile Fitness App – UX/UI Redesign

I redesigned a mobile fitness application built for two distinct user groups: trainers, who create and manage workout plans, and trainees, who follow training programs and track progress. The original version suffered from unclear navigation, weak visual hierarchy, and a lack of user guidance, which made orientation inside the app difficult.

My work focused on improving both the visual structure and the user flow, ensuring smoother navigation, clearer content hierarchy, and more intuitive interaction across the entire experience. I further expanded the concept by introducing additional useful features tailored to the needs of both target groups, supporting better usability, engagement, and long-term product scalability.

Brand Identity & UX/UI Design Project (Defense Sector)
I delivered a full branding and UX/UI redesign for a company in the defense sector that lacked a clearly defined visual identity and structured web presence. The project covered the entire process — from strategic discovery and brand positioning to visual identity creation, website architecture, and interface design.

I conducted a marketing and user-focused analysis to clarify the target audience, core value proposition, and communication strategy. Based on these insights, I developed a complete brand identity, including logo, visual system, tone of voice, and brand guidelines tailored to a high-trust B2B environment.

To improve usability and clarity, I restructured the website’s information architecture and redesigned the user journey around real user needs. The UX/UI work in Figma included wireframes, user flows, responsive high-fidelity screens, and a scalable design system.

The result was a cohesive brand and a modern, user-centered web experience that strengthened credibility, improved clarity of communication, and created a solid foundation for future digital growth.

Independently developed and executed the company’s digital marketing strategy across Google Ads, website improvements, social media, and content marketing. Defined and implemented paid advertising strategies that increased online visibility by 40%.

Directed SEO and content initiatives, leading to a 30% increase in organic traffic.

Initiated and managed the launch of the company blog, creating a new channel for
customer engagement and organic growth.

Designed user-friendly content layouts and responsive visuals (posts, videos, graphics)
with a focus on accessibility and intuitive user interaction, using tools like Filmora, Canva,
Figma and Photoshop.