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I'm a Senior Shopify and Shopify Plus Developer with 12+ years crafting high-performance, conversion-optimized eCommerce storefronts. I blend expert front-end and back-end skills with UX-driven design and rapid prototyping to deliver scalable, fast, and profitable online stores. I specialize in custom themes, Shopify app integrations, CRO, and complex Plus setups including subscriptions and multi-store architectures. I thrive in cross-functional teams, lead projects from architecture to optimization, and build reusable systems that scale as businesses grow. My approach is hands-on, data-informed, and relentlessly focused on user experience and measurable results.…I'm a Senior Shopify and Shopify Plus Developer with 12+ years crafting high-performance, conversion-optimized eCommerce storefronts. I blend expert front-end and back-end skills with UX-driven design and rapid prototyping to deliver scalable, fast, and profitable online stores. I specialize in custom themes, Shopify app integrations, CRO, and complex Plus setups including subscriptions and multi-store architectures. I thrive in cross-functional teams, lead projects from architecture to optimization, and build reusable systems that scale as businesses grow. My approach is hands-on, data-informed, and relentlessly focused on user experience and measurable results.

Vitali Charapovich

Full Stack Developer, Front-End Developer, Web Designer, +2

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I'm a Senior Shopify and Shopify Plus Developer with 12+ years crafting high-performance, conversion-optimized eCommerce storefronts. I blend expert front-end and back-end skills with UX-driven design and rapid prototyping to deliver scalable, fast, and profitable online stores. I specialize in custom themes, Shopify app integrations, CRO, and complex Plus setups including subscriptions and multi-store architectures. I thrive in cross-functional teams, lead projects from architecture to optimization, and build reusable systems that scale as businesses grow. My approach is hands-on, data-informed, and relentlessly focused on user experience and measurable results.…I'm a Senior Shopify and Shopify Plus Developer with 12+ years crafting high-performance, conversion-optimized eCommerce storefronts. I blend expert front-end and back-end skills with UX-driven design and rapid prototyping to deliver scalable, fast, and profitable online stores. I specialize in custom themes, Shopify app integrations, CRO, and complex Plus setups including subscriptions and multi-store architectures. I thrive in cross-functional teams, lead projects from architecture to optimization, and build reusable systems that scale as businesses grow. My approach is hands-on, data-informed, and relentlessly focused on user experience and measurable results.

Available to hire

I’m a Senior Shopify and Shopify Plus Developer with 12+ years crafting high-performance, conversion-optimized eCommerce storefronts. I blend expert front-end and back-end skills with UX-driven design and rapid prototyping to deliver scalable, fast, and profitable online stores. I specialize in custom themes, Shopify app integrations, CRO, and complex Plus setups including subscriptions and multi-store architectures.

I thrive in cross-functional teams, lead projects from architecture to optimization, and build reusable systems that scale as businesses grow. My approach is hands-on, data-informed, and relentlessly focused on user experience and measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

French

Advanced

Spanish; Castilian

Intermediate

Russian

Advanced

Work Experience

Senior Shopify Developer at Outstanding Experience

January 1, 2025 - October 21, 2025

Sole developer of a one-person agency providing end-to-end Shopify and Shopify Plus design and development services for clients across fashion, wellness, tech, home goods, and luxury retail. Designed, built, and optimized custom stores from wireframes and UX to Liquid development. Delivered scalable, conversion-focused storefronts using a modular, reusable codebase aligned with Online Store 2.0. Integrated third-party apps (Recharge, Rebuy, Klaviyo, Yotpo, Bold, etc.) and custom APIs to enhance functionality and customer experience. Built dynamic bundles, custom checkout logic, and metafield-driven content for mobile-first experiences. Provided ongoing CRO and performance optimization to lift load times and conversions. Managed scoping, architecture, stakeholder communication, QA, and post-launch support.

Shopify Designer & Developer at AromaTech

January 1, 2025 - October 21, 2025

Led front-end and back-end development of AromaTech’s Shopify Plus store. Integrated and customized third-party apps (Recharge, Rebuy, Klaviyo, Yotpo) and developed features for subscriptions, bundles, and multi-variant logic. Built modular, custom themes using Liquid, JavaScript, and Online Store 2.0 with metafields. Designed and maintained a reusable design system to streamline development and marketing velocity. Collaborated on CRO using behavioral and transactional data to improve UX, increase AOV, and reduce friction in the funnel. Rapidly prototyped PDP experiences for major releases (e.g., AroMini BT Plus) with full ownership of design, layout, and performance.

Chief Product Officer at Pocket Finance

January 1, 2024 - October 21, 2025

Led design and development of a SaaS FinTech platform, managing UI/UX, front-end and back-end development, and system security. Architected product roadmap—from rapid prototyping and user testing to scalable production releases—focusing on conversion and customer experience. Guided front-end engineering decisions, built modular design systems, and collaborated with stakeholders to align features with customer needs.

Head of Technology at YOUX

January 1, 2020 - October 21, 2025

Sole developer of Shopify & headless commerce design and development services. Directed UX strategy and prototyping workflows to accelerate delivery and align stakeholders on high-conversion eCommerce projects. Built design systems and reusable components, and led client discovery, tech strategy, and roadmaps. Conducted UX research and usability testing to inform conversion-focused decisions. Mentored developers and designers in ownership and continuous improvement.

Web Designer & Full-Stack Developer at Upwork

January 1, 2024 - October 21, 2025

Delivered contract-based eCommerce design and development for global clients on Shopify, Shopify Plus, Magento, and WooCommerce. Created responsive Shopify themes from scratch, componentized HTML/SCSS/JS, and delivered end-to-end projects with discovery, UX, deployment, and post-launch support. Collaborated with cross-functional teams on branding, funnels, and performance optimization. Built reusable components and templates to support scalable storefronts.

Lead Designer & Developer at SimplyCast

January 1, 2018 - October 21, 2025

Led UX and front-end development of a multi-channel marketing automation platform, bridging product, design, and engineering. Conducted user research, usability testing, and created prototypes and design systems to improve usability and performance. Mentored junior designers and developers, and aligned UI work with Agile sprints and product strategy.

Senior Web Designer & Developer at Wellit Creative Agency

January 1, 2017 - October 21, 2025

Delivered tailored UX strategy, design, and front-end development for eCommerce clients with complex needs. Led UX consulting and audits, created personas and journeys, and established brand-consistent design systems. Mentored juniors and collaborated with developers and leaders on scalability and performance.

Web Designer & Developer at FCB

January 1, 2010 - October 21, 2025

Web Designer & Developer engaged on Minsk-based projects; contributed to front-end design and development during the early Shopify era and pre-Shopify builds.

Web Designer at Ogilvy

January 1, 2007 - October 21, 2025

Graphic Designer/Web Designer at Ogilvy (Minsk) focusing on design and front-end work; early career experience in web design and branding.