DriftLand — Website Design & WordPress Implementation

Project Overview
DriftLand is a handmade glass jewelry brand inspired by the ocean, navigation, and the feeling of quiet freedom.
This project focuses on the design and implementation of the brand’s website using WordPress and a pre-built theme.
The goal was to translate the brand identity into a clean, emotional, and functional digital experience.

Scope of work:
— Website concept and visual direction
— Image selection and art direction
— Content structure and layout customization
— Copywriting and tone of voice
— WordPress setup and page assembly

WordPress Implementation
The website was built on WordPress using a pre-designed theme as a technical foundation.
All visual decisions, content structure, and layout adjustments were customized to match the brand’s identity and storytelling goals.
The focus was on flexibility, clarity, and ease of content updates for long-term use.